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- Scoring from the Super Bowl: Part 2 of 2.
- Byline: Marti Benedetti Parsons Brinckerhoff Michigan Traffic consultant Parsons Brinckerhoff Michigan in Detroit landed a contract to create the best way to handle the tangle of traffic expected as a result of Super Bowl XL. "We are doi ...
- Research articles 2006-01-30
- Forty under Forty.(Special Report)(profiles of Detroit-area executives under 40 years old)
- Nader Samii, 33 CEO Ajuba International Inc. Novi Biggest achievement: Starting Ajuba International in June 2000 and helping increase the company's staff to nearly 350 and revenue to $4.5 million last year. Current...
- Research articles 2002-09-30
- No Browns, but local pair tunnels into Super Bowl. (David and Robert Scherba of Infladable Image Industries Inc.)
- No Browns, but local pair tunnels into Super Bowl The Browns, alas, won't be there, but Super Bowl XXIV at the Superdome in New Orleans still will feature a little bit of Greater Cleveland. The local contribution to this year's NFL championship...
- Research articles 1990-01-22
- Perks, exposure pay for game.
- Byline: Marti Benedetti Detroit area companies sponsoring the Detroit Super Bowl XL Host Committee receive a generous package of perks to help them celebrate the big event. Sponsor packages typically include Super Bowl XL tickets, admission to Byline: Marti...
- Research articles 2006-01-30
Additional Resources
- Coors Brewing Company kicks-off Super Bowl weekend with an XL celebration; Coors Presents donation to the Harrington Family Foundation.
- M2 PRESSWIRE-6 February 2006-Molson Coors Brewing Company: Coors Brewing Company kicks-off Super Bowl weekend with an XL celebration; Coors Presents donation to the Harrington Family FoundationC1994-2006 M2 COMMUNICATIONS LTD RDATE:04022006 Coors Brewing Company, the official beer sponsor of the National ...
- Research articles 2006-02-06
- Host Committee creates 'A Detroit Salute' as opening ceremonies celebration for Super Bowl XL
- Michigan Chronicle 01-03-2006 The Detroit Super Bowl XL Host Committee has created "A Detroit Salute," the star-studded opening ceremonies for Super Bowl XL that celebrates Detroit's auto heritage, sports history, musical legacy and Super Bowl XL. "A Detroit Salute" will kick off Super...
- Research articles 2006-01-03
- Coors Brewing Company Kicks-Off Super Bowl Weekend With An XL Celebration; Coors Presents Donation to the Harrington Family Foundation
- DETROIT -- Coors Brewing Company, the official beer sponsor of the National Football League and Super Bowl XL, hosted its fourth-annual pre-Super Bowl Party Friday night in Detroit. This year's event was held to commence the biggest weekend in football and take time to show gratitude to the host city....
- Research articles 2006-02-04
- Hyundai is Back in the Super Bowl
- Hyundai will have two 30-second commercials for the Genesis Coupe on the Super Bowl in February. The company said on Dec. 29 one ad will feature "precision driving" by a professional racecar driver, with music from classical cellist Yo-Yo Ma. The car will seem to "dance" to the music, the...
- News items 2009-08-07
- General Motors to Cut Media Spending, Drops Super Bowl
- One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...
- Blog posts 2008-09-23
- Hilfiger hikes ads to new level: first designer to go Super Bowl route.(advertise at Super Bowl, Tommy Hilfiger)(Brief Article)
- FIRST DESIGNER TO GO SUPER BOWL ROUTE For the first time ever, a designer apparel brand will advertise during the Super Bowl. Tommy Hilfiger has bought a 30-second spot at the second half two minute warning during NBC's broadcast of Super Bowl XXXII to tout his...
- Research articles 1998-01-16
- Super Bowl Ad for Married Folk Seeking Affairs Rejected by NFL
- The Super Bowl continues to look like the most boring ever for advertising with the news that the NFL said it will not, ever, carry an ad in its programs for AshleyMadison.com, a dating web site for married people looking for an affair, according to CNBC. The...
- Blog posts 2009-01-20
- The Rolling Stones to Perform During Sprint Super Bowl XL Halftime Show on ABC; Don Mischer to Executive Produce and Direct
- The Super Bowl just got even bigger. Taking a quick break from their "A Bigger Bang" World Tour, the legendary ROLLING STONES will perform in the SPRINT SUPER BOWL XL HALFTIME SHOW on ABC at Ford Field in Detroit on Sunday, February 5, the NFL announced earlier today. Executive...
- Research articles 2005-11-29
- Harvard Business School Professor Stephen A. Greyser Available for Expert Comment on Super Bowl Advertising
- When is a Super Bowl commercial worth $2.7 million -- and when isn't it, even if a company can afford to pick up the tab? Why does a brand with very high consumer awareness spend so much money on a Super Bowl commercial? Why is a movie opening...
- Research articles 2008-01-31
- Coors Teams up with the HERO Campaign for Designated Drivers® for Super Bowl XLII Alcohol Responsibility Initiative
- Winner of Contest to Receive Super Bowl Tickets GOLDEN, Colo. & PHOENIX -- The HERO Campaign for Designated Drivers[R], a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility. An Arizona resident who has shown a commitment to...
- Research articles 2008-01-02
- ADVISORY/ During The 'ETRADE Super Bowl XXXVI Halftime Show' On FOX
- Business Editors/Hi-Tech Writers ADVISORY...Tuesday (Jan. 22-27) DULLES, Va.--BUSINESS WIRE--Jan. 22, 2002 Sweepstakes Winner To Also Receive Access to "Friday Night Super Bowl Bash" on CBS, Two Tickets to Super Bowl XXXVI, and More Enter for a Chance to Win at AOL Keyword: NFL Concert Contest...
- Research articles 2002-01-22
- AdSouth Partners Ready for the Super Bowl
- BOCA RATON, Fla. -- AdSouth Partners, Inc. (OTCBB: ADPR), is proud to announce that it has reserved a fourth quarter slot for Gamez-n-Flix, in the upcoming Super Bowl XXXIX that will be aired this year on FOX. AdSouth Partners has already created and developed the script and will direct and...
- Research articles 2004-09-01
- Super Bowl video has some kick. (Headliners).(Brief Article)
- While Universal Studios and USA Networks executives met for five days last week to iron out plans for the merged company, USA Home Entertainment was trumpeting a record number of retail orders for its Super Bowl video. Dealers had already ord...
- Research articles 2002-03-04
- Apple benches ad plans for the Super Bowl.
- [Cupertino, Calif.] Apple Computer said it will not advertise on the Super Bowl, ending plans for what would have been the company's first appearance on the event since its controversial 1985 ... [Cupertino, Calif.] Apple Computer said it will not advertise on the Super Bowl,...
- Research articles 1999-01-18
- Brockton, Mass., Office Supply Company to Show Ads during Super Bowl.
- By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News Jan. 11--BROCKTON, Mass.--A few years ago, Super Bowl viewers saw an ad with the late Fred Astaire dancing with a vacuum cleaner. This year, Super Bowl viewers in much of New England...
- Research articles 2003-01-11
- Still betting on Super Bowl; hotjobs.com ltd.(Brief Article)
- The days of free-spending dot-coms may be over, but HotJobs.com Ltd. is still bullish on advertising budgets. The Manhattan-based on-line recruiting company recently announced that it will be running four 30-second commercials during next January's Super Bowl, marking the company's third Super Bowl ...
- Research articles 2000-11-27
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