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competitive analysis

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BNET Business Dictionary

Competitive Analysis
analysis carried out for marketing purposes that can include industry, customer, and competitor analysis. A thorough competitive analysis done within a strategic framework can provide in-depth evaluation of the capabilities...
Competitive Analysis definition on BNET »

BNET Resources

Conduct Your Own Competitive Analysis
Conduct Your Own Competitive AnalysisStrategic AnalysisActually I ready many articles about this subject, I hope it'll be more usefull for me to conduct Strategic analysis for my companyhello desokycontact me @ sydspoetry@hotmail.com , enta masri?
Tags: Competitive Analysis
Discussion threads 2007-05-09
Strategy at Its Best
Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
Tags: competitive intelligence, market research, SWOT analysis, Porter Five Forces, Top 5, competitive analysis, Five Forces, Michael Porter, SWOT, strategic analysis, Marketing Research, Tools & Techniques, Marketing, Management, BNET Staff, strategy
Articles 2007-03-15
Focus On: Competitor Analysis — Turning Data to Insight
Competitor analysis CA has developed from a simple emphasis on gathering data about competitors, to a much greater in-depth analysis of customers' strategies and actions.
Tags: management, competitor analysis, competitive analysis, customers, strategy
Articles 2007-02-01
HOT, Concentric Network Agreement Provides Netscape Navigator, Internet Access to CRUSH 1.1 Users; Free Upgrade and One Month Free Internet Access
BURLINGAME, Calif.--BUSINESS WIRE--March 11, 1996--HOT (Hands-On Technology), a provider of tools, information and services for competitive analysis and strategic planning, takes the next step in its Internet strategy today by announcing CRUSH 1.1, its newly-released competitive analysis tool on CD-ROM.
Tags: agreement, competitive analysis, Internet access, Netscape Communications Corp., Netscape Navigator
Research articles 1996-03-11
Claritas Renews Agreement With Lowe's to Provide Site and Competitive Analysis Support; Nation's Number Two Leading Home Improvement Retailer To Utilize iXPRESS, Business Facts Data
Business Editors and High-Tech Writers
Tags: agreement, Claritas, competitive analysis, home improvement
Research articles 2001-12-04
IDC Competitive Analysis of U.S. Wireless Carrier Data Services and Applications Finds Total Messaging Revenues Topped $800 Million in the Fourth Quarter
FRAMINGHAM, Mass. -- As the wireless market matures and voice services become more of a commodity, the dynamics of competition among U.S. wireless carriers is rapidly evolving. IDC research found that U.S. wireless carriers generated a total of $1.6 billion in data revenues in the fourth quarter of 2004 (4Q04)...
Tags: analysis, competitive analysis, data service, International Data Corp., messaging, Wireless company
Research articles 2005-05-04
IDC's Customer Care BPO Competitive Analysis Reveals Improved Market Opportunity
FRAMINGHAM, Mass. -- According to a recently released IDC study, the continued strength of the global economy will result in an improved market opportunity for customer care services in the near term, followed by solid growth from 2005 to 2009. The report, which provides detailed profiles of 27 leading and...
Tags: analysis, competitive analysis, International Data Corp.
Research articles 2005-11-02
Competitive Analysis Benchmark Report
The informal surveys, coupled with what is learned in the learning laboratories workshops, open windows into 'What's happening' with product managers and marketers in many companies, across an array of industries. What is understood is that everyone is very busy. Resources that product managers and marketers would like to count...
Tags: Product Manager, Competitive Analysis, Sequent Computer Systems, Networking, Strategy, Management
White papers 2008-02-21
How To Produce A Competitive Analysis
A good competitive analysis varies according to what industry you're in and your specific marketing plan and situation. A comprehensive competitive analysis does have some common themes. Begin by explaining the general nature of competition in your type of business, and how customers seem to choose one provider over another.
Tags: Competitive Analysis, Bytestart
White papers 2007-04-19
Competitive Analysis For M&A
This paper explains the important use of competitive analysis, which is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would make good potential acquisitions for or purchasers of your company. This same activity can have a different outcome from an actual merger or acquisition. It...
Tags: M&A, Competitive Analysis, Pragmatic Marketing, Mergers & Acquisitions, Investment, Finance
White papers 2004-01-01
Competitive Analysis: Ready When They Are
Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or haphazard. Usually, gathering competitive intelligence doesn't fall squarely in the camp of one department. In fact, like product management itself, ultimate responsibility for competitive...
Tags: Competitive Intelligence, Competitive Analysis, Pragmatic Marketing, Tools & Techniques, Marketing Research, Management, Marketing
White papers 2004-01-01
Competitive Analysis: Digging For Info
Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better, or as a way of determining which features to add in order to better compete in the market. This paper continues the discussion with some miscellaneous tactics and techniques,...
Tags: Competition, Competitive Analysis, Pragmatic Marketing, Productivity, Branding, Marketing
White papers 2007-12-01
Industry And Competitive Analysis
An organization's strategic thinking is governed by the situation prevalent in its external environment. The external environment comprises of the strategic moves adopted by the organization's competitors. The organization has to carefully study these moves and accordingly devise strategies to gain competitive advantage. For the same, the organization needs to...
Tags: Competitive Analysis, Management, Organization, Strategy, Villanova University
Presentations 2003-01-01
Your Competitive Analysis Expanded
Competitive analysis is carried out to ascertain the major competitors present in the market and the subtle moves and the strategies that they make. This gives a clear idea to an organization to counter those moves and sustain competitive advantage in the market. The Strengths, Weaknesses, Opportunities, and Threats SWOT...
Tags: Competitive Analysis, University Of Missouri
Presentations 2003-01-01
Competitive Analysis
An organization operates in an external environment marked by competition between rival firms. To gain competitive advantage, it is imperative for the organization to conduct a competitive analysis wherein the moves and strategies adopted by rival firms are carefully studied. The paper discusses the importance of competitive analysis and examines...
Tags: Competitive Analysis, University Of Missouri
Presentations 2003-01-01
Competitive Analysis And Marketing Strategy: A Review
The forces such as threat of new entrants, threat of substitute products, bargaining power of suppliers, and bargaining power of customers help in fuelling the competitive rivalry between firms. To gain competitive advantage, it is imperative for the organization to conduct a competitive analysis wherein the moves and strategies adopted...
Tags: Marketing, Marketing Strategy, Competitive Analysis, University Of Texas
Presentations 2003-01-01
A BNET 15-Minute Module: Conduct Your Own Competitive Analysis
Download this PowerPoint training tool to analyze your company's competitive advantages and disadvantages. This tool explains the strategic group map technique of competitive analysis. You'll identify your main competitors and define the most important competitive forces in your industry. After compiling this information, you'll draw a map that illustrates your...
Tags: Competitive Analysis, Internet Store, Productivity, Tool
Presentations 2004-05-05
A BNET 15-Minute Module: Learn To Conduct Competitive Analysis
This PowerPoint training tool shows you how to analyze your company's competitive advantages and disadvantages. This tool explains the strategic group map technique of competitive analysis and includes a case study that illustrates how one company used this technique to plan an expansion of its facilities and services. This tool...
Tags: Competitive Analysis, Internet Store, Tool, Productivity
Presentations 2004-05-06
Gathering Competitive Intelligence
It's important to complete a competitive analysis during the start-up phase of one's new business, about the time the person putting together the marketing plan. In fact, if a person gets underway without performing a competitive analysis, the person runs the risk of creating marketing tools and product or service...
Tags: Entrepreneur.com Inc., Competitive Intelligence, Competitive Analysis, Person, Entrepreneurship, Marketing Research, Tools & Techniques, Strategy, Management, Marketing
White papers 2004-09-07
Twelve Tips for Doing Competitive Analysis
For anyone trying to grow a business, one of the first tasks is to map the competitive landscape. With a good understanding of the competition facing a person's company, he will be able to spot and exploit opportunities as they develop. This paper explains some points which will help the...
Tags: AllBusiness.com, Competitive Analysis
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