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- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
Additional Resources
- Turning Competitor Data into Competitive Advantage
- Competitor analysis CA has developed from simply gathering data about competitors to in-depth analysis of competitors' strategies and actions. CA can help you learn more about the overall competitive environment and any vulnerabilities in your own business. The most successful businesses are those that effectively transform competitor data into insights...
- Articles 2007-06-26
- How to Beat a Lower-Priced Competitor
- It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed? On the one hand, all you need to do is...
- Articles 2007-06-14
- Mediscience Technology Corp. Reports Syracuse University Independent Assessment of Photonics-Based Ingestible Pill Optical Biopsy Technology
- CHERRY HILL, N.J. -- Peter Katevatis, CEO of Mediscience MTC (OTCBB:MDSC), states "the March 31, 2006 assessment concludes that the MTC/Infotonics photonic based Biopsy Pill demonstrates great promise in providing a real-time non-invasive, preliminary means of detecting in vivo pre-cancerous and cancerous tissues in the upper digestive tract. The report...
- Research articles 2006-05-24
- Continental Air CEO Interview in AirlineMonitorWeekly.com: Gordon Bethune Gives Typically Blunt Assessment of the Airline and Industry
- Business Editors, Travel Writers SEATTLE--BUSINESS WIRE--Feb. 19, 2002 Continental Airlines' Chairman and CEO, Gordon Bethune, is the latest in a series of CEO interviews obtained by the on-line magazine, AirlineMonitorWeekly.com. The typically direct Bethune gives a blunt assessment of his own airline and some of his competitors....
- Research articles 2002-02-19
- META Group And Oxford Business Research Join Forces To Offer Customized Call Center Benchmarking And Analysis; First-Of-Kind Industry, Peer Group, And Competitor Assessments
- STAMFORD, Conn.--BUSINESS WIRE--August 1, 1997--META Group (NASDAQ: METG) today announced that META Metrix, its benchmarking and comparative assessment practice, will collaborate with Oxford Business Research to provide customized call center benchmarking and analysis to companies wanting to assess and improve call center performance.
- Research articles 1997-08-01
- Profiling Your Competitors
- To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use...
- Articles 2007-02-28
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- Competitors are in My Account! HELP!
- A reader writes: I'm trying my best to close deals but I keep running into the same competitors in most of my accoutns. THey're talking to people and saying bad things about ourproduct, which is lots better than what they're trying to sell. What should I do? If I...
- Blog posts 2009-06-15
- What is Competitive Intelligence?
- This article discusses about Competitive Intelligence. The question it tries to address is how does competitive intelligence fit into the strategic planning process? How does competitive intelligence fit into the strategic planning process? In short, CI is the purposeful and coordinated monitoring of competitors, wherever and whoever they may be,...
- White papers 2003-01-01
- Can a Test Reveal Sales Talent?
- Can a Test Reveal Sales Talent?Sales TestsThe post is amazing because it colors the good and bad of testing. I will be upfront - assessments are my business, so I'm a bit biased toward their use. (Caliper is a competitor of ours but agree with everything Mr. Sweeney said.)...
- Discussion threads 2008-06-19
- Curves Goes Up Against Weight Watchers
- The latest from Curves.NEW YORK Curves is going head-to-head with competitor Weight Watchers in a new campaign this week that promotes its new 30-day diet plan.The push marks the first time that Curves, an international women's fitness chain, has tackled a competitor directly with its advertising. A TV ad, running...
- News items 2009-09-02
- Fiat SpA Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. Ladies and gentlemen, today's question and answer session will be conducted electronically. [Operator Instructions]. Our first question today comes from Massimo Vecchio of Mediobanca. Please go ahead. Massimo Vecchio - Mediobanca Securities Good afternoon to everybody. I have a question on Fiat...
- Earnings calls 2007-10-25
- On Predicting the Future: Competitive Intelligence as a Knowledge Management
- Predicting the future, or rather "probable futures," of businesses and their environments is indeed a well-refined science, often referred to as the Intelligence Cycle. The article describes the Intelligence Cycle as "the process by which raw information is acquired, gathered, transmitted, evaluated, analyzed and made available as finished intelligence for...
- White papers 2003-01-01
- Don't Let "Done Deals" Come Undone!
- Don't Let "Done Deals" Come Undone!Losing deals after they've been won.There's another scenario which is equally as damaging, but even more frustrating: You've been told by the decision maker that you've won the business, only to find out a day or two later that your competitor's CEO parachuted in, promised...
- Discussion threads 2008-07-28
- Freddie Mac Q4 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator And once again ladies and gentlemen if you would like to ask a question please press the star then one on your touchtone phone, you’ll hear a tone indicating you’ve been placed in queue. If your question gets answered or you wish to remove yourself...
- Earnings calls 2008-02-28
- Copa Holdings Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions We will take our first question from Jim Parker with Raymond James. Please go ahead. Jim Parker - Raymond James Good morning to all. It appears and I underline the word "appears", but it appears that in Columbia, with regard to Aero Republica, based on...
- Earnings calls 2007-11-15
- CTS Corporation Q4 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. Operator Instructions And we'll go to the line of John Franzreb with Sidoti & Company. Please go ahead. John Franzreb – Sidoti & Company Good morning Donna and Vinod. Vinod Khilnani Good morning John. Donna Belusar Good morning John. John Franzreb – Sidoti & Company...
- Earnings calls 2009-01-29
- Target profit climbs 18 pct on lower costs
- CHICAGO - Target Corp.'s third-quarter profit climbed 18 percent, the cheap chic retailer said Tuesday, as it cut costs and did better in its credit-card business. Still, it offered a conservative outlook for the holidays. The low-price chain, which has been locked in a discounting fight with competitor Wal-Mart Stores...
- News items 2009-11-17
- Boeing, Airbus and Embraer come at CSeries from both sides
- Mr. al-Baker of Qatar Airways has become a human starting gun of sorts for industry discussion about re-engining the 737 and A320. His airline has been in deadlocked negotiations with Bombardier about the CSeries, while the prospect of such...
- News items 2009-10-14
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