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- Business Lessons from Alice in Wonderland
- The Find: Like Lewis Carroll's red queen, companies in a cut-throat business environment can put so much effort into just keeping up with the competition that they fail to see they're getting no advantage for all their effort. The Source: The Random Rantings blog of Freek Vermeulen,...
- Blog posts 2008-07-31
- Curveball
- The Idea in Brief You've executed a brilliant new strategy--but your competitors are catching on. How to get them off your scent? Stalk recommends throwing curveball strategies: clever moves that get competitors looking the other way...
- Articles 2008-04-14
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Fighting Low-Cost Competitors
- Are your rivals slashing prices to capture market share? Learn the right way to keep them at bay — without destroying your profit margins.It's every executive's worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price....
- Articles 2008-02-19
- Peek Inside Your Competitor's Business
- What are your rivals' future plans? Will they launch new products? How profitable are they? Find out — the legal way — with our step-by-step guide to competitive research techniques.Intelligence gathering isn't just for Cold War-era spies. You can use investigative research to find out what your competitors are up...
- Articles 2008-02-19
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- Improving Your Market Research
- You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...
- Articles 2007-12-03
- How to Plan a Merger
- Once, the most common way to grow a business was to hire talent and expand gradually. Today what used to be called "merger mania" is simply business as usual. Determine Whether an Acquisition Makes Sense for Your Firm ...
- Articles 2007-09-07
- Would You Use Dirty Tricks?
- Scenario: You're on the edge of closing a big sale when an unexpected competitor suddenly appears, throwing a wrench into your plans. It's not a serious competitive threat, but you can't afford to blunt your momentum. You need some quick ammunition to convince your customer to ignore the...
- Blog posts 2007-08-21
- How to Beat a Lower-Priced Competitor
- It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed? On the one hand, all you need to do is...
- Articles 2007-06-14
- Running Price Promotions
- When used correctly, price promotions can encourage brand loyalty and increase sales among customers. The important thing when developing pricing programs is to carefully match your program to specific marketing goals.What You Need to KnowWhich is more important: Pricing or brand building? Promotional pricing programs can help establish a new...
- Articles 2007-05-15
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- Video: Analyzing your competitors
- Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be. by BNET staff
- Blog posts 2006-07-10
- Analyzing Your Competitors
- Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be.
- Videos 2005-07-19
- GigaMedia Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions Your first question comes from the line of Alice Yapp from Citigroup. Please proceed. Alice Yapp - Citigroup Good morning. Congratulations on a great quarter. I have a couple of questions. First of all, given many big competitors are getting more aggressive, switching...
- Earnings calls 2007-11-14
- Global Sources Q1 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Karen Hughes with NYC Capital. Karen Hughes - NYC Capital Yes. Good morning or I should say good evening, congratulations. Couple of questions, there have been recent news report that Alibaba was planning to go public leader...
- Earnings calls 2007-05-22
- KVH Industries Q3 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions We’ll hear first from Chris Quilty with Raymond James. Chris Quilty – Raymond James Hi gentlemen. Can you hear me okay? Patrick Spratt I can. Chris Quilty – Raymond James Great, I was hoping you could give us, perhaps, a little...
- Earnings calls 2008-10-21
- Clean Harbors, Inc. Q3 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator instructions Our first question comes from Larry Solow with CJS Securities. Please proceed with your question. Larry Solow – CJS Securities Hi, good morning. Alan McKim Good morning. Jim Rutledge Good morning. Larry Solow – CJS Securities Could you may be...
- Earnings calls 2008-11-05
- Tip: How To Outsell a Competitor's Rep
- How to use the social networking profile of a competitor's rep to outmaneuver and neutralize his or her selling efforts. by Geoffrey James
- Blog posts 2009-10-26
- Competitors are in My Account! HELP!
- A reader writes: I'm trying my best to close deals but I keep running into the same competitors in most of my accoutns. THey're talking to people and saying bad things about ourproduct, which is lots better than what they're trying to sell. What should I do? If I...
- Blog posts 2009-06-15
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