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34 Resources for

competitor

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How To Analyze A Competitor's Website: Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. This paper explains how to analyze a competitor's website. Start off by identifying the major players. A good place to do this is Yahoos...; Tags: Web site development, Web technology, Web site, Web; White papers 2008-01-01
Peek Inside Your Competitor's Business: What are your rivals' future plans? Will they launch new products? How profitable are they? Find out — the legal way — with our step-by-step guide to competitive research techniques.Intelligence gathering isn't just for Cold War-era spies. You can use investigative research to find out what your competitors are up...; Tags: Competitor, Productivity, Andrew Mager, Marketing Research, Sales Strategy, Competitive Strategy, Competitive Intelligence, Marketing, SWOT Analysis, BNET Feature Package; Articles 2008-02-19
Fighting Low-Cost Competitors: Are your rivals slashing prices to capture market share? Learn the right way to keep them at bay — without destroying your profit margins.It’s every executive’s worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price....; Tags: Price, Strategy, Management, Andrew Mager, BNET Feature Package, Competitor, Competition, Product, Customer, Geoffrey James, Costing, Competitive Strategy; Articles 2008-02-19
Informing Company About Competitors Actions: As a decent customer you want to inform about competitor. Here is template that will help you in updating company about the action of a competitor.; Tags: Competitor, Action, Best Sample Letters; Tools & templates 2008-01-01
Curveball: The Idea in Brief You've executed a brilliant new strategy--but your competitors are catching on. How to get them off your scent? Stalk recommends throwing curveball strategies: clever moves that get competitors looking the other way...; Tags: Asset management, Sales strategy, George Stalk, Jr., hospital, asset, strategy, cost control, technique, sales, pricing strategy, supplier, performance, industry; Articles 2008-04-14

Request To Beat Competitor's Price: Use this template to inform the firm that you have got the pricing details from that firm's competitor and hence requesting for the superior pricing compare to that competitor.; Tags: Pricing, Marketing research, pricing strategy; Tools & templates 2008-01-01
Using Your Marketing Database Effectively: The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...; Tags: Marketing research, Sales strategy, Sales force management, BNET Editorial, marketing activity, sales promotion, marketing, business opportunity, database, sales, telemarketing, sales force, mailing list, advertisement, decision-making, technique, performance, tool, softwa; Articles 2008-03-03
How to Plan a Merger: Once, the most common way to grow a business was to hire talent and expand gradually. Today what used to be called “merger mania” is simply business as usual. Determine Whether an Acquisition Makes Sense for Your Firm ...; Articles 2007-09-07
Improving Your Market Research: You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers’ business operations, you can compare your plans and their business needs to better judge whether there is a viable...; Tags: Sales strategy, Sales force management, Marketing research, BNET Editorial, market research, sales force, annual reports, supplier, sales, customer information, customer service, knowledge, analysis, marketing, benefit; Articles 2007-12-03
Understanding Green Marketing: With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...; Tags: Marketing research, BNET Editorial, marketing activity, marketing, cosmetics, marketing communication, environment, industry, supplier, advertisement; Articles 2007-12-03
How to Beat a Lower-Priced Competitor: It’s every company’s nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what’s the best way to proceed? On the one hand, all you need to do is...; Tags: Geoffrey James, price war, magnetic resonance imaging, consulting, strategy, profit margin, training, performance, PC; Articles 2007-06-14
How to Gather Competitive Research: To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...; Tags: Marketing research, Jane Hodges, SWOT analysis, R&D, competitive strategy, competitive analysis, intellectual property protection, competitive intelligence, mail-order, marketing, sales, intellectual property, partnership, supplier, acquisition, analysis, technique, benef; Articles 2007-03-28
Would You Use Dirty Tricks?: Scenario: You're on the edge of closing a big sale when an unexpected competitor suddenly appears, throwing a wrench into your plans. It's not a serious competitive threat, but you can't afford to blunt your momentum. You need some quick ammunition to convince your customer to ignore the...; Tags: Sales strategy, Geoffrey James, lawsuit; Blog posts 2007-08-21
Running Price Promotions: When used correctly, price promotions can encourage brand loyalty and increase sales among customers. The important thing when developing pricing programs is to carefully match your program to specific marketing goals.What You Need to KnowWhich is more important: Pricing or brand building? Promotional pricing programs can help establish a new...; Tags: Competitor, Offer, Brand, Pricing, Promotion, Price, Money, Customer, Product, Retail Company, Financing; Articles 2007-05-15
Video: Analyzing your competitors: Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be. by BNET staff; Tags: PRODUCTIVITY, BNET staff, video; Blog posts 2006-07-10
Focus on Competitor Analysis: Competitor analysis has developed from a simple emphasis on gathering data about competitors to a much greater in-depth analysis of customers' strategies and actions. The most competitive businesses are those that effectively transform data relating to competitors into "decision-relevant" insights. This actionlist explains how a greater awareness and understanding of...; Tags: Business, The Ultimate Resource, analysis, strategy; Download resources 2006-06-01
Turn Your Competitors Into Allies: Some marketing pundits will tell a person that his or her competitors are "The enemy." But those who think they have to "Kill or be killed" to excel in business are on the entirely wrong track. Marketing never needs to be a blood sport. Studies bear out what most already...; Tags: Sales strategy, Sales force management, Marketing research, Entrepreneur.com Inc., marketing, sales; White papers 2006-05-15
Yellow Pages Ads: The unfortunate part of advertising there is that when a customer looks up a topic, rather than the specific business name, they're treated to a display of the listings and ads of all competitors, some of whom will provide a larger range of products or services or who are in...; Tags: Entrepreneur.com Inc., advertisement; White papers 2006-01-17
Analyzing Your Competitors: Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be.; Tags: Competitor, Productivity, Business Management; Videos 2005-07-19
Competitor Analysis Worksheet: It pays to keep a close eye on your competitors. This template will help you evaluate your competitors' strengths and weaknesses, based on the key elements needed to be competitive in your market.; Tags: Entrepreneur.com Inc.; Tools & templates 2005-07-18