comScore Media Metrix

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comscore media metrix and netratings inc. - All News and Analysis

• Knocked from orbit; 19: Jupiter Media Metrix Inc.(NetRatings acquisition)(Brief Article)

  - 2001-11-26

  Since last year's celebrated marriage of Silicon Alley heavyweights Jupiter Communications and Media Metrix, which featured a whopping $414 million all-stock purchase by Media Metrix, the largest Web traffic measurement and research firm has been hit hard. In the quarter ended Sept. 30, it reported $20...

  Tags: acquisition, comScore Media Metrix, FINANCE, Investment, Jupiter Communications, NetRatings Inc.

• Playing for Keeps - Company Business and Marketing

  - 2001-05-14

  Media Metrix has long been the leading source of Web ratings. But the hard times may favor its archrival Nielsen. MEDIA METRIX'S LONG REIGN AS THE leading source of Web-site ratings information may be perilously close to ending. Long recognized as the top online-ratings company, the firm's figures...

  Tags: comScore Media Metrix, ComScore Networks Inc., FINANCE, INTERNET, Investment, MARKETING, NetRatings Inc., PC Data Online

• Brick-and-Mortars Post Big Holiday Online Gains

  - 2000-12-11

  Call it revenge of the brick and-mortar retailers. Though the busiest week of the holiday shopping season is still ahead, early results find traditional retailers eclipsing many pure plays in securing site traffic. An insignificant Web threat last holiday season, the brick-and-mortars have posted a 67 percent gain in...

  Tags: Branding, comScore Media Metrix, INTERNET, MARKETING, NetRatings Inc., Retail, Toys R Us Inc., Wal-Mart Stores Inc.

• Ad trackers offer a measured response ;wirelessmeasurement: Companies grapple with a future unplugged.(Brief Article)

  - 2000-03-06

  Web audience and ad counters AdRelevance, Media Met-rix and NetRatings are watching wireless -- and waiting for the market to mature. There's not much to measure yet. But as Web ad-measurement companies try to make sense of a category that needs to be defined,...

  Tags: AdRelevance, advertisement, comScore Media Metrix, NetRatings Inc., Wi-Fi, WIRELESS

• Atlanta-Based Media Research Firm to Measure Internet Traffic.

  - 1999-09-22

  Knight Ridder/Tribune Business News Sep. 23 -- ATLANTA -- ACNielsen, the world's top media research company, will buy 10 percent of NetRatings for $12.5 million and form a joint venture to measure Internet traffic around the globe. The new company will be...

  Tags: ACNielsen, Atlanta, comScore Media Metrix, INTERNET, MARKETING, NetRatings Inc., Nielsen, Nielsen//NetRatings, U.S., Web

• Measurement's Tangled Web

  - 1999-03-29

  Will Nielsen/NetRatings re-ignite the Net ratings war? During the un-civil war between Web audience measurement companies, which began in 1996, archrivals Media Metrix, New York, and RelevantKnowledge, Atlanta, waged a sometimes nasty war of words against one another. Both camps believed their own methodology superior. So who was right?...

  Tags: comScore Media Metrix, MARKETING, NetRatings Inc., Nielsen Media Research, Web