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confidence gap

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Bridging the Marketing Confidence Gap | BTalk Australia
(19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium. Phil Dobbie...
Tags: Advertisement, Agency, Technology, Confidence Gap, Kent Wertime, Marketing Research, TVs, Marketing, Personal Technology, Home Entertainment, Phil Dobbie
Blog posts 2009-02-22

Additional Resources

Prudential Study Finds Women's Retirement Confidence Gap Persists
Sixty-two point gap exists between women's confidence level and importance they place on achieving a secure retirement.
Tags: Prudential Insurance Company of America, women
Research articles 2008-05-21
New Study Reveals Lack of Confidence in Disaster and Information Availability Preparedness among U.S. Executives Surveyed; SunGard Survey Also Unearths Misplaced Confidence in Disaster Preparedness Plans for Dealing with Avian Flu Pandemic
WAYNE, Pa. -- A new study commissioned by SunGard Availability Services and conducted by Harris InteractiveR has uncovered a major confidence gap in disaster preparedness for the companies surveyed. The senior executive respondents say that, while their companies' ability to deliver continuous information availability during a disaster is getting better,...
Tags: SunGard Data Systems Inc., survey
Research articles 2006-08-28
Bank of england loses market confidence.
Markets are losing confidence in the Bank of England. The break-even inflation rate - the gap between conventional and index-linked gilt yields - has risen to a 6 year high. For 10-year maturities, it's now 3.4 percentage points. ... Markets are losing confidence in the...
Tags: Bank of England
Research articles 2006-08-25
Part 3: Understanding the Generation Gap
Part 3: Understanding the Generation GapRe: Generation GapThis article represents yet another way in which firms are ignoring the new generation of workers and dropping the ball in leveraging talent.As a 'younger worker' I can relate. I can do any job, but the job that provides me with a...
Tags: Generation Gap, job, Part 3
Discussion threads 2007-11-09
The Privacy Leadership Announces New Survey Reveals Trust Gap Exists Between Consumers and Businesses About Information Exchange
Business Editors NEW YORK--BUSINESS WIRE--April 2, 2001 The Privacy Leadership Initiative Seizes Accountability for Narrowing Gap; Launches Web Site with Tips and Tools American consumers are concerned about sharing their personal information online and off, and have slightly higher confidence levels in business than government to...
Tags: Benefits, Harris Interactive, leadership, MARKETING, Privacy, survey
Research articles 2001-04-02
Flattening yield curve reflects confidence in Federal Reserve.(THE ECONOMY)(Brief Article)
The flattening yield curve doesn't signal a recession is coming, though that was the case prior to the past three recessions. The rate gap between long-term Treasury bonds and short-term T-bills is about a percentage point...the smallest since the 20 The flattening yield curve doesn't signal...
Tags: Federal Reserve Board
Research articles 2005-06-10
Significant communications gap between journalists and scientists still exists
A wide communications gap between scientists and reporters is shortchanging the American public and could have significant impact on society, according to a year-long study released by Vanderbilt University. The study, conducted by newsman Jim Hartz and NASA scientist Rick Chappell, found that few scientists have confidence in the media's...
Tags: FINANCE, Investment, MARKETING, scientist, Vanderbilt University
Research articles 1998-03-01
Covenant Designs' Whitepaper: Making Money in Today's Economy
With all the competition making claims that sound similar on the surface, it has become very difficult for customers to determine whether a person is any better or any different from anyone else. How does a person promote his distinctive edge? The person cannot show excellent customer service to keep...
Tags: Person, Covenant Designs Marketing Communications, Covenant Design, Marketing Research, Marketing
White papers
Cents & Sensibilities: Prudential Securities' Investor Zone Update Finds Women Gain Investing Confidence But 'Gender Gap' Remains Intact
NEW YORK--BUSINESS WIRE--March 8, 1999--An update to a benchmark 1995 study on women and investing released today by Prudential Securities found that womens' investing confidence has grown; they are less fearful of making mistakes with money; and they are more willing to consider taking risks on investments than they were...
Tags: Prudential Insurance Company of America, women
Research articles 1999-03-08
Oly: London 2012 chiefs growing in confidence
AAP Sports News Australia 02-15-2005 Oly: London 2012 chiefs growing in confidence By Julian Guyer LONDON, Feb 15 AFP - As inspectors from the International Olympic Committee IOC arrive in London to examine the city's...
Tags: Australian Associated Press Pty Ltd., International Olympic Committee
Research articles 2005-02-15
Consumer Confidence Continues to Decline in Albany, N.Y., Region.
By Jeremy Boyer, Times Union, Albany, N.Y. Knight Ridder/Tribune Business News Apr. 10--Capital Region consumers remained the most confident in the state during the first quarter, but the gap between this area and the rest of New York continued to shrink, according...
Tags: Times Union
Research articles 2003-04-10
WebTrends Industry Survey Finds Most Businesses Are Not ``Very Confident'' in Measuring Web Marketing and Have Not Adopted Accuracy Best Practices
PORTLAND, Ore. -- Latest Version of WebTrends 7 Helps Bridge the Confidence Gap in Marketing with Accurate and Actionable Web Analytics
Tags: best practice, survey, Web, WebTrends Corp.
Research articles 2005-06-07
Assessing the generational gap in future living standards through generational accounting
Among the goals of any policymaker are the design of policies that contribute to sustained increases in living standards over time. These increases depend on many interrelated factors, including inflation, labor force growth, capital formation and productivity gains. In this regard, monetary and fiscal policy can play a key role....
Tags: accounting, Congressional Budget Office, economist, FINANCE, Government, policymaker, standards, Taxes
Research articles 1997-04-01
Democrats See Bush as Having Gap in Values on Conservation Issues.
By Robert Schlesinger, The Boston Globe Knight Ridder/Tribune Business News Jul. 5--WASHINGTON -- As the environment advances to the forefront of national issues, President Bush faces the challenge of mastering the politics of environmentalism while Democrats step up a strategy of focusing on...
Tags: Bush, Democrat, environment, president, Republican
Research articles 2001-07-05
Gender Gap
According to an ABC News poll taken Nov. 3-7 among a random sample of 1,000 adults, public confidence in air safety remains high. But men are more comfortable about flying than women: Unafraid of flying ...
Tags: ABC Inc., women
Research articles 1999-11-15
Obama's Budget Cuts
The president ordered $100 million in administrative budget cuts to help close what he called a "confidence gap" with Americans. Many Republicans think he needs to do better. Chip Reid reports.
Tags: Republican, MoneyWatch, Obama, Semiconductors, Network Technology, Hardware, Networking, Chip Reid, Budget, Republicans, Americans
Videos 2009-04-20
Football: Wenger again fails to pull off confidence trick
Arsenal 1 Chelsea 1 ARSENAL ARE not in first place or second place, no closer to closing the gap on Manchester United. And it sounds as though somebody will be expected to pay for this blunder. The natives are growing restless. They want a winning streak. Now....
Tags: Manchester United Ltd.
Research articles 2001-01-15
Wall Street analysts slash estimates for many retailers; cuts include the Gap, Edison, DH, Melville and Filene's Basement. (Edison Brothers Stores, Dayton Hudson)
Financial analysts have downgraded earnings estimates and ratings for many retailers' stocks. The decreased forecasts result from poor sales and continuing restraint in consumer spending. Consumer confidence is unlikely to improve until proposed changes in tax legislation become finalized. Retail sales performance was weakened in Mar-May 1993 due to bad...
Tags: Filene's Basement Inc.
Research articles 1993-07-07
F-35: The Debate Down Under
With the Australian government due to decide soon on the procurement of 100 F-35 Joint Strike Fighters, the defense minister for material faces some tough questions on the topic in a national radio program. The conversation doesn't break new ground, but it is interesting anyhow (you can listen ...
Tags: Aircraft, Government Accountability Office, JavaServer Faces
News items 2009-11-04
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