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	<title><![CDATA[consumer advocate Resources | BNET]]></title>
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		<title><![CDATA[Why advocacy matters to online retailers: Customer focus can mean greater loyalty and financial returns are in store]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=882671]]></link>
		<description><![CDATA[Consumer advocates are potent allies to becoming a successful online retailer. By turning more of your consumers into advocates, your business can achieve a better bottom-line, while satisfying customers with a more pleasurable online shopping experience. A recent IBM Institute for Business Value study of nearly 2,500 U.S. online shoppers...]]></description>
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		<pubDate>Wed, 17 Dec 2008 00:00:00 -0800</pubDate>
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