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- E-Books Reach a "Tipping Point," Triggering Explosive Growth
- My email in-box is humming this week with people sharing anecdotes about the growth in popularity of e-books. An industry report is about to be published that reportedly finds a growth rate of 400 percent for e-books during Q-1 this year. So I decided to ask an...
- Blog posts 2009-05-15
Additional Resources
- Making On Demand a mass medium: VOD providers assess marketing strategies to raise consumer awareness.(video-on-demand)
- Now that cable operators and content providers agree that Television On Demand is ready for prime time, how do they raise consumer awareness and combat consumer confusion among myriad digital offerings such as digital tiers, HDTV, PVRs and DVD? Now...
- Research articles 2003-11-03
- Enhanced CCA consumer awareness. (Clippings).(chromated copper arsenate)(Brief Article)
- * An enhanced consumer awareness program about the safe handling of lumber treated with chromated copper arsenate CCA is being offered by the American Wood Preservers Institute AWPI. The program incorporates recommendations made by the Environmen * An enhanced consumer awareness program about the safe handling...
- Research articles 2002-02-01
- BIOLASE Provides Review of Consumer Awareness Campaign
- BIOLASE Technology, Inc. (NASDAQ: BLTIE), a medical technology company that develops, manufactures and markets lasers and related products for dental and medical applications, today provided a review of the Company's progress related to its consumer awareness campaign. Over the past six months, BIOLASE has been using public relations initiatives...
- Research articles 2005-04-14
- Greater consumer awareness of drug companies' dealings with doctors proposed.
- M2 PRESSWIRE-27 June 2003-ACCC: Greater consumer awareness of drug companies' dealings with doctors proposedC1994-2003 M2 COMMUNICATIONS LTD RDATE:06272003 Consumers should have greater awareness of drug companies dealings with doctors under a proposed Australian Competition and Consumer Commission authorisation* decision on...
- Research articles 2003-06-27
- Consumer awareness research results.
- M2 PRESSWIRE-12 July 1999-ACA: Consumer awareness research results C1994-2000 M2 COMMUNICATIONS LTD RDATE:120799 The ACA announced today the findings of a wide-ranging consumer survey designed to gauge awareness of the competitive telecommunications environment and consumers' information needs. The results of the...
- Research articles 1999-07-12
- Dell Highlights Consumer Awareness, Security Tools as Key in Battle Against Spyware
- BATON ROUGE, La. -- Increased consumer awareness and use of security software subscriptions is helping slow the spread of productivity-crippling spyware on Dell (NASDAQ:DELL) customers' computers.
- Research articles 2005-06-07
- National Consumer Awareness Campaign Launched on Vermiculite; Insulation Used in Some Home Attics
- WASHINGTON, May 21 /U.S. Newswire/ -- The federal government today launched a national consumer awareness campaign to provide homeowners with important information on vermiculite attic insulation which may contain asbestos. This new campaign, coordinated by EPA and the Agency for Toxic Substances and Disease Registry ATSDR, instructs homeowners on...
- Research articles 2003-05-21
- 800-555-1414 Begins Nationwide Consumer Awareness Campaign
- HURST, Texas--BUSINESS WIRE--Oct. 2, 1997--Universal Directory Services, Inc. UDSI announced today the beginning of a nationwide consumer awareness campaign for its 1-800-555-1414. Advertising begins today in USA Today and the Wall Street Journal informing readers that "information for toll-free numbers just got a new number." Businesses...
- Research articles 1997-10-02
- Clearly Canadian Launches Consumer Awareness Campaign with the Brainstorm Group.
- VANCOUVER, BRITISH COLUMBIA, Mar 29, 2006 CCNMatthews via COMTEX -- CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:CCBEF) announced today that it will launch a comprehensive consumer awareness campaign in the US market, developed by The BrainStorm Group. Bob Froese, President of The BrainStorm Group noted, "The...
- Research articles 2006-03-29
- Clearly Canadian Launches Consumer Awareness Campaign with the Brainstorm Group
- VANCOUVER, British Columbia -- CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:CCBEF) announced today that it will launch a comprehensive consumer awareness campaign in the US market, developed by The BrainStorm Group. Bob Froese, President of The BrainStorm Group noted, "The BrainStorm Group's incredible success with Mike's Hard...
- Research articles 2006-03-29
- Power play. (Motorola aims to convert paging awareness into purchases)
- Motorola controls 80% of the paging market which has developed into a new consumer product category. The company is continuing to spend heavily on consumer education and promotion in order to convert consumer awareness of paging into purchases. The marketMotorola controls 80% of the paging market which has developed into...
- Research articles 1996-03-18
- Lexmark brand awareness among users increasing, BUSINESS TIMES
- Business Times Malaysia 04-22-2002 LEXMARK International Inc is taking a different approach to increase consumer awareness of its brand in Malaysia. "Instead of going on an aggressive advertising campaign, we are branding through our Business Times...
- Research articles 2002-04-22
- PFIZER CORPORATE AD PUSH AIMS TO BUILD AWARENESS: VIAGRA MARKETER WANTS CONSUMERS TO KNOW ITS NAME.
- Pfizer this week launches a $15 million corporate-identity ad campaign in an effort to increase consumer awareness of the pharmaceutical marketer. Pfizer this week launches a $15 million corporate-identity ad campaign in an effort to increase consumer awareness of the pharmaceutical marketer.
- Research articles 1998-10-05
- Soy isoflavones set to blossom as consumer interest grows. (Food, Flavors, Nutraceuticals).(Statistical Data Included)
- A SURGE IN consumer awareness and interest in natural solutions to health issues has drummed up demand in the market for soy isoflavones. And with the media spotlight trained on women's health, particularly in the area of menopause and osteoporosis A SURGE IN consumer...
- Research articles 2002-09-09
- FDA to survey consumer awareness of food
- FDA is planning to conduct a survey to determine consumers' awareness, knowledge, concerns and practices regarding food safety. The survey will be conducted by telephone, and will cover 2,000 randomly selected households. The survey is an update of a previous effort done in 1998. FDA says because of recent national...
- Research articles 2000-09-04
- iPhone could disrupt, if price is right; Consumer survey says $300 or less could cause churn.(News)
- Byline: PHIL CARSON A survey of American online shoppers suggests that Apple Inc.'s yet-to-be-launched iPhone has penetrated consumer awareness, unlike other handsets before their launch. At a price between $200 and $300, the device could lea Byline: PHIL...
- Research articles 2007-02-26
- TRUSTe Report Reveals Consumer Awareness and Attitudes About Behavioral Targeting
- Consumer privacy organization TRUSTe announced today the results of a study conducted by global market insight and information group TNS regarding American Internet users' knowledge, attitudes and concerns about behavioral targeting and its implications on their online privacy. Overall results indicate a high level of awareness that internet activities...
- Research articles 2008-03-28
- Increasing Consumer Awareness of Endpoint Security to Help Boost Market Penetration
- PALO ALTO, Calif. -- While the technology boom has amplified the use of the Internet and networking among businesses and home users, it is also increasing the number of potential targets for malicious code writers and hackers. Amidst the growing incorporation of networking technology, the spread of self-propagating worms such...
- Research articles 2005-06-13
- Mad cow disease: Americans' awareness grows after 2nd case
- After the USDA on June 24 confirmed a second--but first home-grown--U.S. case of mad cow disease, consumer awareness of the lethal disorder rose 7 percentage points, but concern levels increased only 2 points.Awareness levels: who say they have heard "a great deal" or "quite a bit" about mad cow...
- Research articles 2005-08-01
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