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- Market Segmentation: Objectives, Segmentation Bases and Methods
- Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. Long gone are the homogeneous markets that Henry Ford conquered with his mass production of one model of car mass customisation is the new objective. While...
- White papers 2001-08-01
Additional Resources
- Diversity a Successful Business Strategy for General Mills
- Working Mother magazine just announced its annual list of Best Companies for Multicultural Women, and General Mills was in the top five. It was also the company's sixth consecutive year on the list. I've interviewed diversity consultants in the past, and they've expressed frustration with companies, saying...
- Blog posts 2009-05-29
- Consumer Products 2010: Executing to Lead in a World of Extremes
- All around the world, the consumer marketplace is rapidly evolving and posing new challenges for consumer products companies. Unprecedented consumer diversity and market polarization are pushing the industry to a "World of extremes" that will create big winners and losers in the coming decade. IBM Business Consulting Services has identified...
- White papers 2004-05-01
- Organizations Unite to Form Competition and Diversity Coalition on Adelphia Transaction to Preserve Competitive Video Marketplace
- WASHINGTON, Jan. 18 /U.S. Newswire/ -- A group of video programming distributors, consumer protection organizations, media artists, and independent programmers today announced the formation of the Competition and Diversity Coalition on the Adelphia TransaWASHINGTON, Jan. 18 /U.S. Newswire/ -- A group of video programming distributors, consumer protection organizations, media artists,...
- Research articles 2006-01-18
- ABI Research advises diversity in consumer electronics vendor strategies.
- M2 PRESSWIRE-31 March 2005-ABI Research: ABI Research advises diversity in consumer electronics vendor strategiesC1994-2005 M2 COMMUNICATIONS LTD RDATE:31032005 Oyster Bay, NY - Success in consumer electronics today requires not one strategy, but a whole arsenal, according to market intelligence firm ...
- Research articles 2005-03-31
- 7199: More Reasons For Lack Of Diversity.
- The Advertising Age column below offers a smart perspective that actually points to yet another reason our industry lacks diversity. Agencies traditionally replace executives with like executives. Plus, there is an increasing obsession with hiring based solely on category experience. The exclusivity on Madison Avenue is often attributed...
- News items 2009-10-26
- Diversity Leaders - Advancing Business Performance Through Diversity
- There is no question that for any organization to succeed today, it must keep pace with the nation's changing demographics. Many forward-thinking companies answer this call by providing the right products and services demanded by their consumers. However, determining these needs begins by understanding the cultural nuances of the consumer...
- White papers 2004-07-01
- Diversity Pays Off For Everyone
- Any company that wants to stay competitive must come to terms with diversity - inside and outside the organization. The legal and moral arguments for diversity are unassailable. Discriminatory hiring practices not only demean the human spirit, they've been against the law for decades. No one thought much about making...
- White papers
- Menu diversity, healthful foods top talk at DiRoNA confab
- WEST PALM BEACH, FLA. -- Upscale restaurateurs across the country are broadening the scopes of their menus and are providing customers with a greater diversity of food options in response to evolving consumer tastes and a sharpened focus on healthful dining. Fine-dining operators attending the 2004 DiRoNA Awards Conference...
- Research articles 2004-11-01
- Coonan plan for media diversity.
- Jul 20, 2005 (The Australian - ABIX via COMTEX) The Australian Communications Minister, Senator Helen Coonan, has been working with media companies in 2005. It is known that she is very keen to have the cross-media and foreign ownership restrictions lifted during 2005, but...
- Research articles 2005-07-20
- Newspapers have evaded diversity issue
- Michigan Chronicle 05-30-2000 Newspapers have evaded diversity issue What's White, White and read all over? In a variation of the joke in which the answer is a newspaper, a recent demotion of Boston Herald consumer affairs columnist Robin Washington, a Black man,...
- Research articles 2000-05-30
- CFA Honcho Slams FCC's Media 'Diversity Index'
- The Federal Communications Commission refuses to look at the actual audience of a media outlet in calculating its so-called "diversity index," Consumer Federation of America CFA President Mark Cooper told the Senate Commerce Committee Thursday. The FCC's index, Cooper said, "underlies the decision to grant blanket approval to TV-newspaper combinations...
- Research articles 2003-10-03
- Creating effective diversity marketing
- Riley, Jack Michigan Chronicle 06-03-2003 Fifth Third Bank, Eastern Michigan, believes in diversity in the workplace and creates multicultural marketing programs which provide integrity with our customers. We've all seen it, we've all cringed. A well-meaning company runs a print...
- Research articles 2003-06-03
- Allied Associations Bring Full Scope of Consumer Electronics to the 2006 International CES; More Than 90 International and U.S.-Based Association Supporters Contribute to Diversity at the 2006 International CES
- ARLINGTON, Va. -- With organizations representing broadcasters, content, distribution, manufacturers and other international industries, the Allied Association program will converge once again at the 2006 International CESR, bringing together a record-breaking 92 organizations from the entire breadth of the consumer technology industry. The 2006 International CES, the world's largest consumer...
- Research articles 2005-12-20
- Spectrum Brands - Formerly Rayovac Corporation - Begins Trading Today on NYSE As ''SPC''; New Corporate Name Reflects Diversity of Consumer Product Brand Portfolio
- ATLANTA -- (NYSE: SPC) Spectrum Brands, Inc., formerly known as Rayovac Corporation, a global consumer products company with a diverse portfolio of world-class brands, announced that it has officially assumed its new corporate name and will begin using the new trading symbol "SPC" effective today. Spectrum Brands Chairman and Chief...
- Research articles 2005-05-02
- ABI Research Advises Diversity in Consumer Electronics Vendor Strategies
- OYSTER BAY, N.Y. -- Success in consumer electronics today requires not one strategy, but a whole arsenal, according to market intelligence firm ABI Research.
- Research articles 2005-03-31
- FCC Commissioner Copps to Hold Media Concentration Roundtable; Religious, Civil Rights, Consumer, Industry Groups Speak May 27
- News Advisory: -- FCC Commissioner Copps to Hold Media Concentration Roundtable at FCC -- Religious, Civil Rights, Consumer, Industry, Conservative, Creative Arts Groups Speak Together on May 27 at 1:30 p.m. FCC Commissioner Michael J. Copps announced today that he and Commissioner Jonathan S. Adelstein will lead a roundtable discussion...
- Research articles 2003-05-23
- Consumer Study Shows Allowing Media Mergers Would Bulldoze Diversity, Democracy ; Mergers Among Los Angeles Media Companies Would Violate Federal Guidelines, Increase Market Share of Top 4 Firms to 80 Pct
- To: State DeskContact: Mark Cooper of Consumer Federation of America, 301- 807- 1623; Jeannine Kenney of Consumers Union, 202-462-6262LOS ANGELES, Oct. 3 /PRNewswire-USNewswire/ -- A new study of the Los Angeles media market, released today, shows that eliminating current federal prohibitions on single ownership of both a newspaper and television...
- Research articles 2006-10-03
- CONSUMER PERCEPTION OF VALUE: LITERATURE REVIEW AND A NEW CONCEPTUAL FRAMEWORK
- ABSTRACT Consumer value is a concept of continuing interest to scholars, marketing researchers, and to many marketing practitioners. However, the presence of multiple meanings, the use of different terms, and even the existence of a diversity of opinions regarding its features and nature reflect the complexity of its study and...
- Research articles 2006-01-01
- The Effects of Banner Advertising on Consumer Inter-Purchase Times and Expenditures in Digital Environments
- One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships. A fundamental aspect of this relationship is customer retention (i.e., repeat purchasing). In this study, it focuses on the use of banner advertising for customer retention and shopping expenditure. Using a...
- White papers 2002-06-01
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