BNET Industries

Last Fiscal Year Sales:$17.4M
  • Private
  • US
Dow Jones Description

Consumer goods companies have long embraced quantitative data analysis methods as a crucial component of their market research activities and for good reason. Using advanced statistical techniques to scrutinize information from focus groups, surveys, and point-of-sale systems enables companies to improve key business drivers such as advertising mix effectiveness and consumer awareness of new products. However, the benefits of a quantitative approach to marketing extend far beyond advertising and brand awareness. Enterprise pricing applications, for instance, also enable CG firms to dramatically increase profitability.

Associate Publisher
Steve Rosenstock
Number of Employees 20
Contact Information

4 Middlebury Blvd

Randolph, New Jersey 07869

www.consumergoo...

1 973 252 0100

NAICS Code Periodical Publishers: 511120

News & Analysis

consumer goods technology - All News and Analysis

Decision Makers

Name (plus bio) Position
Steve Rosenstock Associate Publisher
Kara Romanow Executive
Lori Castle Editor

Organization Position Status
Consumer Goods Technology Associate Publisher Current
Edgell Communications, Inc Publisher, Consumer Goods Technology Current
The Content Firm LLC Associate Publisher, Consumer Goods Technology Current
Sporting Goods Business Associate Publisher Former
Miller Freeman, Inc. Associate Publisher Former
Rodale, Inc. Former

Organization Position Status
Consumer Goods Technology Executive Current
AMR Research Inc. Director, Consumer Products Research Former
AMR Research Inc. Senior Research Analyst Former

Organization Position Status
Edgell Communications, Inc Publisher, Consumer Goods Technology Current
Consumer Goods Technology Editor Current
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