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- Finding New Growth In Tough consumer markets
- From the executive summary: ‘In a world of product and brand proliferation, consumer companies face bleak prospects for sustained revenue growth. But, a few firms are creating new growth by using their product position as starting point from which to create solutions that address the issues and hassles that surround...
- White papers 2003-01-01
- Finding Markets for Your Product or Invention
- A market is any group of people you can define that has the potential to buy your product. Narrow it down as tightly as you can. This is step one: Figure out exactly what group or groups are the most likely to need, want, and be able to purchase your...
- White papers 2003-01-01
Additional Resources
- The New Market Segmentation
- From the executive summary: ‘Today's consumer refuses almost completely to abide by segments that create homogeneous groups making market segmentation in the traditional way practically impossible. One central insight for the re-designing of market segmentation is the eclectic consumer, who will not miss anything, connects to different, even contradictory, motivations...
- White papers 2003-01-01
- Consumer Privacy and Marketing Avoidance
- The paper introduces consumer avoidance into analytical marketing research. It shows that consumer efforts to conceal themselves and to deflect marketing have a crucial impact on sellers marketing strategy. Under reasonable conditions, seller marketing is a strategic complement with consumer concealment. Hence, consumer measures to conceal themselves from marketing will...
- White papers 2005-03-01
- Competition and Innovation in the Consumer E-Payments Market: Considering the Demand, Supply, and Public Policy Issues
- Significant debate has occurred over the last several decades regarding whether there is adequate competition and innovation in the non-recurring consumer payments segment of the banking industry. There has also been a host of high profile product "failures" in the consumer e-payment market place. This paper argues that going forward;...
- White papers 2001-12-01
- Consumer Evaluations of Brand Extensions: Can B2B Brands Be Extended Into the consumer market?
- Can B2B brands be extended into the consumer market? This paper, in detail, takes a comprehensive look at brand extensions in the business-to-business sector and their ability to move into B2C (business to consumer). It includes everything from what is a brand extension to determining a conceptual framework to manage...
- White papers 2004-09-01
- The Consumer Credit Market in the 21st Century
- Britain has the most energetic and competitive consumer credit market in Europe. However, the legislation regulating it is almost thirty years old. Although it has generally stood the test of time extremely well, the credit market has developed to an extent never envisaged in the early 1970's. This White Paper...
- White papers 2003-12-01
- To Price Discriminate or Not: Product Choice and the Selection Bias Problem
- Price discrimination has long been recognized as a strategy that firms can use to maximize profit's in markets where consumer tastes are heterogeneous and when inter-consumer arbitrage is difficult. When consumer tastes differ in terms of their valuations for a good, a firm can increase profits by developing a pricing...
- White papers 2003-07-09
- Research Note: Consumer Addressability and Customized Pricing
- The increasing availability of customer information is giving many firms the ability to reach and customize price and other marketing efforts to the tastes of the individual consumer. This ability is labeled as consumer addressability. Consumer addressability through sophisticated databases is particularly important for direct-marketing firms, catalog retailers such as...
- White papers 2002-08-09
- Changing Food Retail Sector in Korea: Consequences for Consumer, Producer, and Trade of Agriculture
- Traditionally, Korean food market was the wholesalers' market. With huge financial capacity and organizing power, wholesalers have executed dominant power in the food market for more than several decades until recently. At that time the market was suppliers' market where changes in consumer tastes cannot be reflected in production as...
- White papers 2005-05-01
- Consumer Products 2010: Executing to Lead in a World of Extremes
- All around the world, the consumer marketplace is rapidly evolving and posing new challenges for consumer products companies. Unprecedented consumer diversity and market polarization are pushing the industry to a "World of extremes" that will create big winners and losers in the coming decade. IBM Business Consulting Services has identified...
- White papers 2004-05-01
- How Leading Consumer Packaged Goods companies are Transforming the Way They Market?
- The article explains Consumer-Centric Marketing is a strategic imperative for all consumer products and consumer packaged goods (CPG) companies. Through this discipline, companies can create and sustain relationships with their best customers and get better returns from their marketing funds. Consumer-Centric Marketing is a powerful discipline that should enable innovative...
- White papers 2003-01-01
- Combine Web Advertising
- While Phat Farm agrees that the urban consumer is a tricky market, itr is confident that the brand will maintain its identity no matter what by continuing to give the consumer exactly what he/she wants.
- White papers 2003-01-01
- URAC's Consumer Education and Support Standards: Set Stage for New Consumer-Centric Market
- This paper describes the Consumer-directed health care (CDH) which can no longer be termed an "emerging" market segment. In 2004, 43 percent of employers responding to a Mercer Human Resources survey reported they already offered CDH plans; 73 percent of respondents said they were likely to offer the plans by...
- White papers 2005-06-02
- Prospects for Change in the Individual Health Insurance Market
- This paper review examines consumer choice in health insurance plans against the background of the German health system to examine models of consumer choice and their effects. The review looked at experiences in other industrialized countries for consumer choice options and also examined effects on health status, satisfaction, fairness and...
- White papers 2004-12-01
- Online Panels: A New Tool For Maximizing Customer Insight
- The penetration of the Internet has brought forth rapid changes in market research, which leaves organizations to wonder: what to do with all this new technology. The traditional tools and methodologies that have worked in the past, will not keep up to the changes in market research. What does all...
- White papers 2006-11-14
- Credit Constraints in the Market for Consumer Durables
- This paper investigate the empirical significance of borrowing constraints in the market for consumer loans. This paper set up a theoretical model of consumer loan demand, which in the presence of credit rationing implies restrictions on the elasticities of loan demand with respect to the interest rate and the maturity...
- White papers 2000-05-10
- What Is Consumer Behavior
- Consumers of different commodities and age-groups coming from different social backgrounds behave differently when making a purchase at the market. Consumer behavior is the name given to the pattern of actions and decision-making that the consumers employ while making a purchase. It is determined by product, person, and situation at...
- Presentations 2003-01-01
- Mergers, Consumer Fortunes Are Keys to U.S. Banks' 2004 Outlook
- While big mergers will continue to grab the headlines and prospects for the consumer remain something of a question mark, Fitch's outlook for the U.S. banking industry in the coming year is mostly positive. The lasting benefits of good credit quality, strong capital levels, and a hopefully less challenging interest...
- White papers 2003-12-10
- PC, Cable, and DBS Vendors Compete Against CE Vendors for Living Room Dominance
- Dell, HP and Gateway are repositioning themselves as consumer electronic (CE) vendors for reasons obvious to many digital technology soothsayers. First of all, the entire CE industry is heralding these initiatives as great moves for the individual companies, the consumer, and the entire CE market in general. The number of...
- White papers 2004-01-29
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