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	<title><![CDATA[consumer product recall Resources | BNET]]></title>
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		<title><![CDATA[Product Recall Print Advertising: A Typology and Critical Analysis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242435]]></link>
		<description><![CDATA[Consumer product recalls are a common corporate public relations challenge. Fortunately, arrays of print public relations tools are available for recall campaigns. This paper suggests that press releases, direct mail, display ads and flyers can be successful consumer product recall communication instruments. Prescriptive advice is suggested to facilitate use of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 27 Jun 2000 00:00:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+new+mexico.html"><![CDATA[University Of New Mexico]]></category>
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