Resources

90 Resources for

consumer

Subscribe to this listing via:
RSS
Email

Show All Related Tags Did you mean Australian Competition and Consumer Commission (1,405 results), consumer electronics (1,284 results), Consumer Electronics Association (851 results), Consumers Union (163 results), consumer protection (75 results)more...

BNET Industries

Consumer Portfolio Service Inc.: Consumer Portfolio Services is a specialty finance company engaged in purchasing and servicing retail automobile contracts originated primarily by franchised automobile dealers, and select independent...; Consumer Portfolio Service Inc. company page on BNET »

BNET Business Dictionary

Consumer: somebody who uses a product or service. A consumer may not be the purchaser of a product or service and should be distinguished from a...; Consumer definition on BNET »

BNET Resources

Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation; Articles 2008-05-06
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...; Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network; Articles 2008-05-01
Green Advertising: Consumers Notice It, But Distrust It: The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...; Tags: Consumer, Jessica Stillman, Advertisement; Blog posts 2008-04-28
Live Webcast: How to Instill Consumer Trust and Confidence in your Web Site: The Internet has fundamentally changed the way people connect, communicate, and conduct commerce. But as the Internet becomes more central to consumers' lives, online fraud continues to evolve -- and consumer concerns about identity theft are pervasive and powerful. The future of e-commerce depends on the ability...; Tags: Marketing, Security, Internet, Channel Management, Web Technology, Web Site Development, Web Site, Webcast, Web, Consumer; Webcasts 2008-04-02
Three Reasons Why Trust Matters Online: Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...; Tags: Consumer, Advertisement, Social Bookmarking, Microsoft Word, Marketing Research, Microsoft Office, Office Suites, Software, Marketing, Jonathan Haeber; Blog posts 2008-03-03

Stopwatch Marketing: Worth Some Time: I've started Stopwatch Marketing, a look at how to get the attention of consumers when they're actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...; Tags: Michael Fitzgerald, Marketing, Marketing Research, Consumption, Consumer; Blog posts 2008-02-15
HBR IdeaCast: Don't Bother with the Green Consumer: Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...; Tags: Product Marketing, Consumer, Product Design, Marketing, BNET staff; Blog posts 2008-02-11
Economics Of Consumer Demand: Although the housing demand seems to be stabilizing, the ripple effects in credit markets seem to be accelerating. Several large banks have revealed multi-billion dollar losses resulting from increasing mortgage defaults. This inevitably restricts capital flow throughout the economy both for businesses and individuals. Restrictions on capital flow tend to...; Tags: Consumer, eNumerys Global, Financial Services; White papers 2008-01-01
Top 10 Misconceptions about Doing Business in China: Think you know the basics of the business relationship between China and the U.S.? From safety recalls to the trade imbalance, issues surrounding the two countries' business dealings have been in the news a lot lately. Nonetheless, the Kiplinger Business Resource Center has an eye-opening article dispelling ten common misconceptions...; Tags: Finance, Financial Accounting, Investment, Currency & Foreign Exchange, Foreign Direct Investment (FDI), China, U.S., Consumer, Jessica Stillman; Blog posts 2007-12-14
If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11
Planning 2.0 - Towards User-Generated Creativity: At the heart of the argument is the emergence of "The Consumer Incorporated". User-generated content changed the very bases of economics. "Radical trust" and "Authenticity" have become the new buzzwords. Marketing has become a slave to a new consumer who is in absolute control. This consumer is in effect the...; Tags: Consumer, iMedia Communications, Marketing Research, Marketing; White papers 2007-11-27
Cybersquatting's Impact: Picture a consumer typing in a domain name that intends to reach you. Instead, the consumer slips up in typing the address and ends up with a goody bag full of spyware, viruses, and trojan horses on their computer. That hypothetical occurrence is far more common than you may think....; Tags: Internet, Research & Development, Security, Intellectual Property, Viruses And Worms, Cyberthreats, Spyware, Adware & Malware, Spyware, Domain Names, Cybersquatting, Domain Name, Consumer, Business Operations, Jonathan Haeber; Blog posts 2007-11-21
Roger Fishman: Reaching Consumers in the Digital World: How do you help the corporation you work for foster new ideas? Quit. Roger Fishman worked some very big jobs at some very big companies before founding The Zizo Group. Now, he helps huge corporations such as Procter & Gamble be more agile and adaptive to consumers' needs in a...; Tags: Recruitment & Selection, Marketing, Human Resources, Workforce Management, The Zizo Group, niche marketing, Roger Fishman, P&G, streamlining, outsourcing, strategy, brand building, Consumer, Branding, Corporation; Videos 2007-10-25
Perfectionists Despair: Digital World "Always in Beta": Today we mentioned that Craigslist CEO, Jim Buckmaster, will be answering questions on the always engaging Freakonomics blog. One of the principles of his management philosophy: Put speed over perfection: "Get something out there. Do it, even if it isn't perfect." Buckmaster is...; Tags: Consumer, Jessica Stillman, Management, Strategy, Leadership, Beta, Innovation; Blog posts 2007-10-03
25 Jobs That Let You Go Green: In the past few decades, American lawmakers, citizens and businesses are exploring various ways to "Go green," with hopes of preserving the earth's natural resources and our standard of living. Consumers are increasingly choosing organic produce. This paper explains just a few jobs with green opportunities out there. With environmentalism...; Tags: Consumer, Job, CareerBuilder, Environmentalism; White papers 2007-09-24
"Sale-over-sale" or Just "Sale"?: Will a consumer respond best to a price cut on a previous markdown, or is a single albeit larger price cut going to make the sale? According to findings by the Journal of Consumer Research, a sale-over-sale is the best bet, even when it nets less savings for the consumer...; Tags: Consumer, Sale, Jonathan Haeber; Blog posts 2007-09-19
Are Your Customers Consumers or Citizens?: Last week Consumerist.com conducted a poll of its readers asking whether they thought of themselves first and foremost as consumers or citizens. It wasn't exactly scientific, but nearly 70% of people responded that they thought of themselves as citizens first. Our somewhat schizophrenic nature as American citizen/...; Tags: Corporate Social Responsibility, Wal-Mart Stores Inc., Citizen, Consumer, Corporate Law, Leadership, Management, Business Operations, Jessica Stillman, Business Ethics; Blog posts 2007-09-14
Designing A Two-Sided Platform: When To Increase Search Costs?: This paper proposes a model for analyzing an intermediary's incentives to increase the search costs incurred by consumers looking for sellers stores. First, we show that the quality of the search service offered to consumers is more likely to be degraded (i.e. the probability that consumers find their favorite store...; Tags: Operational Accounting, Sales, Finance, Harvard College, Consumer, Sales Force Management, Store, Intermediary; White papers 2007-08-29
True Web Marketing Success Is Only Achieved Through Integration: This paper argues "By entertaining and interacting with the consumer... a mutually beneficial relationship can be established and consumers will be happy to interact" Online marketing targets a global consumer, making performance assessment of web sites, as well as loyalty and retention rates, difficult to quantify. Without the old 'Tried...; Tags: Consumer, Web, Performance, Integration, iMedia Communications, Web Marketing Success, Channel Management, Performance Management, Marketing, Human Resources, Workforce Management; White papers 2007-08-28
Pass The Remote!: There is no accounting for bad advertising, it just happens. But clutter should be a relic. Consumers have fanned out across a zillion media outlets - notably online - in avid pursuit of what interests them most and yet media buying continues to crowd around the principal water holes like...; Tags: Consumer, Advertisement, iMedia Communications; White papers 2007-08-06