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151 Resources for

consumer

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BNET Business Dictionary

Consumer: somebody who uses a product or service. A consumer may not be the purchaser of a product or service and should be distinguished from a customer, who is the person...; Consumer definition on BNET »

BNET Resources

Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation; Articles 2008-05-06
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...; Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network; Articles 2008-05-01
Green Advertising: Consumers Notice It, But Distrust It: The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...; Tags: Consumer, Jessica Stillman, Advertisement; Blog posts 2008-04-28
Three Reasons Why Trust Matters Online: Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...; Tags: Consumer, Advertisement, Social Bookmarking, Microsoft Word, Marketing Research, Microsoft Office, Office Suites, Software, Marketing, Jonathan Haeber; Blog posts 2008-03-03
Stopwatch Marketing: Worth Some Time: Iâ€™ve started Stopwatch Marketing, a look at how to get the attention of consumers when theyâ€™re actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...; Tags: Michael Fitzgerald, Marketing, Marketing Research, Consumption, Consumer; Blog posts 2008-02-15

HBR IdeaCast: Don't Bother with the Green Consumer: Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...; Tags: Product Marketing, Consumer, Product Design, Marketing, BNET staff; Blog posts 2008-02-11
Top 10 Misconceptions about Doing Business in China: Think you know the basics of the business relationship between China and the U.S.? From safety recalls to the trade imbalance, issues surrounding the two countries' business dealings have been in the news a lot lately. Nonetheless, the Kiplinger Business Resource Center has an eye-opening article dispelling ten common misconceptions...; Tags: Finance, Financial Accounting, Investment, Currency & Foreign Exchange, Foreign Direct Investment (FDI), China, U.S., Consumer, Jessica Stillman; Blog posts 2007-12-14
If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11
Cybersquatting's Impact: Picture a consumer typing in a domain name that intends to reach you. Instead, the consumer slips up in typing the address and ends up with a goody bag full of spyware, viruses, and trojan horses on their computer. That hypothetical occurrence is far more common than you may think....; Tags: Business Operations, Consumer, Cybersquatting, Domain Name, Domain Names, Intellectual Property, Internet, Jonathan Haeber, Research & Development, Security, Spyware, Spyware, Adware & Malware, Viruses And Worms; Blog posts 2007-11-21
Roger Fishman: Reaching Consumers in the Digital World: How do you help the corporation you work for foster new ideas? Quit. Roger Fishman worked some very big jobs at some very big companies before founding The Zizo Group. Now, he helps huge corporations such as Procter & Gamble be more agile and adaptive to consumers' needs in a...; Tags: Recruitment & Selection, Marketing, Human Resources, Workforce Management, The Zizo Group, niche marketing, Roger Fishman, P&G, streamlining, outsourcing, strategy, brand building, Consumer, Branding, Corporation; Videos 2007-10-25
Perfectionists Despair: Digital World "Always in Beta": Today we mentioned that Craigslist CEO, Jim Buckmaster, will be answering questions on the always engaging Freakonomics blog. One of the principles of his management philosophy: Put speed over perfection: â€œGet something out there. Do it, even if it isnâ€™t perfect.â€ Buckmaster is...; Tags: Consumer, Jessica Stillman, Management, Strategy, Leadership, Beta, Innovation; Blog posts 2007-10-03
"Sale-over-sale" or Just "Sale"?: Will a consumer respond best to a price cut on a previous markdown, or is a single albeit larger price cut going to make the sale? According to findings by the Journal of Consumer Research, a sale-over-sale is the best bet, even when it nets less savings for the consumer...; Tags: Consumer, Sale, Jonathan Haeber; Blog posts 2007-09-19
Are Your Customers Consumers or Citizens?: Last week Consumerist.com conducted a poll of its readers asking whether they thought of themselves first and foremost as consumers or citizens. It wasn't exactly scientific, but nearly 70% of people responded that they thought of themselves as citizens first. Our somewhat schizophrenic nature as American citizen/...; Tags: Corporate Social Responsibility, Wal-Mart Stores Inc., Citizen, Consumer, Corporate Law, Leadership, Management, Business Operations, Jessica Stillman, Business Ethics; Blog posts 2007-09-14
Using Your Web Site to Gather Consumer Data: If your business has a Web site, you can collect very useful data on consumers—either directly, by asking them for information, or indirectly, by analyzing their behavior while on your site. If you treat consumers fairly, respect their privacy, and analyze the resulting data properly, you can use your findings...; Tags: consumer, data, Web site, Web site development, Internet; Articles 2007-04-20
Consumers Intend To Spend But Remain Cautious of Where: Consumer intent to purchase is rising a study by research firm NPD Group suggests, but the sales benefit from that may be limited to the very same bargain retailers that have been most successful in the recession thus far. NPDâ€™s Retail Response Indicator, which measures consumer spending...; Tags: Consumer, NPD Group Inc., Retail Company, Retail, Sales Strategy, Sales Force Management, Sales, Mike Duff; Blog posts 2009-06-07
Credit Card Changes: Bad News for Responsible Customers?: Congress could finish work on the Credit Card Bill of Rights today -- bringing some big changes to the industry. But not all of them will benefit the consumer.; Tags: Credit Card, MoneyWatch, Sales Channel, Financial Services, Sales, Credit Card Industry, Legislation, Consumer, Rate Hike, Congress; Videos 2009-05-20
Is My Top Dog Financial Planner in Jeopardy?: The Consumer's Research Council of America apparently wants the plaque back noting my dog Max as one of "America's Top Financial Planners." But, they are not talking to me. by Allan Roth; Tags: America, Financial Planner, Consumer, Allan Roth; Blog posts 2009-05-19
Lowe's Results Point to Direction of Recovery: Loweâ€™s has suffered a long slide as it, like the economy a little later, tripped over the housing sector implosion, but its recent results provide some evidence that the bottom is approaching and about what the recovery might be like. In the first quarter, Loweâ€™s earnings fell...; Tags: Consumer, Recovery, Lowe, Sales Strategy, Sales Force Management, Sales, Mike Duff; Blog posts 2009-05-19
America, Land of the Frugal -- And Why That's Bad News: After years of spending at breakneck speed, Americans have resumed the quaint practice of saving money. Although it might be uplifting to think of the shift as a newfound personal virtue, and it's true that spending on lots of things is down, the numbers suggest the lower spending may be...; Tags: Consumer, U.S., America, Economist, NYT, Obama Administration, Personal Consumption Expenditure, Sales Strategy, Food & Beverage, Manufacturing, Telecom & Utilities, Sales, John Keefe; Blog posts 2009-05-12
Consumer Give More Gift Cards but with Fewer Bucks Aboard: More consumers are purchasing gift cards but theyâ€™re spending less on them. A study by the Hartman Group and National Research Network indicated that between September 2007 and August 2008, 52 percent of consumer purchased at least one gift card while in the period from March 2008...; Tags: Consumer, Gift Card, Mike Duff; Blog posts 2009-05-05