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140 Resources for

consumer

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BNET Business Dictionary

Consumer: somebody who uses a product or service. A consumer may not be the purchaser of a product or service and should be distinguished from a customer, who is the person...; Consumer definition on BNET »

BNET Resources

Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Marketing Research, Branding, Customer, Segment, Brand, Market-segmentation, Segmentation, Consumer, Marketing, Harvard Business Review, In Brief, Daniel Yankelovich, David Meer, Strategy, Market Segmentation; Articles 2008-05-06
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...; Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network; Articles 2008-05-01
Green Advertising: Consumers Notice It, But Distrust It: The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...; Tags: Consumer, Jessica Stillman, Advertisement; Blog posts 2008-04-28
Three Reasons Why Trust Matters Online: Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...; Tags: Consumer, Advertisement, Social Bookmarking, Microsoft Word, Marketing Research, Microsoft Office, Office Suites, Software, Marketing, Jonathan Haeber; Blog posts 2008-03-03
Stopwatch Marketing: Worth Some Time: Iâ€™ve started Stopwatch Marketing, a look at how to get the attention of consumers when theyâ€™re actually in the market to buy something. The book is timely, because the combination of tight credit and recession or fear of such should dampen buying here, so catching consumers in those reduced windows...; Tags: Michael Fitzgerald, Marketing, Marketing Research, Consumption, Consumer; Blog posts 2008-02-15

HBR IdeaCast: Don't Bother with the Green Consumer: Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...; Tags: Product Marketing, Consumer, Product Design, Marketing, BNET staff; Blog posts 2008-02-11
Top 10 Misconceptions about Doing Business in China: Think you know the basics of the business relationship between China and the U.S.? From safety recalls to the trade imbalance, issues surrounding the two countries' business dealings have been in the news a lot lately. Nonetheless, the Kiplinger Business Resource Center has an eye-opening article dispelling ten common misconceptions...; Tags: Finance, Financial Accounting, Investment, Currency & Foreign Exchange, Foreign Direct Investment (FDI), China, U.S., Consumer, Jessica Stillman; Blog posts 2007-12-14
If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11
Cybersquatting's Impact: Picture a consumer typing in a domain name that intends to reach you. Instead, the consumer slips up in typing the address and ends up with a goody bag full of spyware, viruses, and trojan horses on their computer. That hypothetical occurrence is far more common than you may think....; Tags: Business Operations, Consumer, Cybersquatting, Domain Name, Domain Names, Intellectual Property, Internet, Jonathan Haeber, Research & Development, Security, Spyware, Spyware, Adware & Malware, Viruses And Worms; Blog posts 2007-11-21
Roger Fishman: Reaching Consumers in the Digital World: How do you help the corporation you work for foster new ideas? Quit. Roger Fishman worked some very big jobs at some very big companies before founding The Zizo Group. Now, he helps huge corporations such as Procter & Gamble be more agile and adaptive to consumers' needs in a...; Tags: Recruitment & Selection, Marketing, Human Resources, Workforce Management, The Zizo Group, niche marketing, Roger Fishman, P&G, streamlining, outsourcing, strategy, brand building, Consumer, Branding, Corporation; Videos 2007-10-25
Perfectionists Despair: Digital World "Always in Beta": Today we mentioned that Craigslist CEO, Jim Buckmaster, will be answering questions on the always engaging Freakonomics blog. One of the principles of his management philosophy: Put speed over perfection: â€œGet something out there. Do it, even if it isnâ€™t perfect.â€ Buckmaster is...; Tags: Consumer, Jessica Stillman, Management, Strategy, Leadership, Beta, Innovation; Blog posts 2007-10-03
"Sale-over-sale" or Just "Sale"?: Will a consumer respond best to a price cut on a previous markdown, or is a single albeit larger price cut going to make the sale? According to findings by the Journal of Consumer Research, a sale-over-sale is the best bet, even when it nets less savings for the consumer...; Tags: Consumer, Sale, Jonathan Haeber; Blog posts 2007-09-19
Are Your Customers Consumers or Citizens?: Last week Consumerist.com conducted a poll of its readers asking whether they thought of themselves first and foremost as consumers or citizens. It wasn't exactly scientific, but nearly 70% of people responded that they thought of themselves as citizens first. Our somewhat schizophrenic nature as American citizen/...; Tags: Corporate Social Responsibility, Wal-Mart Stores Inc., Citizen, Consumer, Corporate Law, Leadership, Management, Business Operations, Jessica Stillman, Business Ethics; Blog posts 2007-09-14
Using Your Web Site to Gather Consumer Data: If your business has a Web site, you can collect very useful data on consumers—either directly, by asking them for information, or indirectly, by analyzing their behavior while on your site. If you treat consumers fairly, respect their privacy, and analyze the resulting data properly, you can use your findings...; Tags: consumer, data, Web site, Web site development, Internet; Articles 2007-04-20
The American Consumer Rocks: If you believe that the U.S. has been the most innovative nation on earth the last 100 years, you have to ask, why? Is it our entrepreneurial spirit? Our educational system? Our particular brand of capitalism? Maybe all those things, but the list lacks one key ingredient:...; Tags: Consumer, Innovation, Professor, Entrepreneurship, Leadership, Strategy, Management, Sean Silverthorne; Blog posts 2009-04-08
Journalism Online LLC: What if a Micropayment System Fell in a Forest?: If you've been following the discussion over whether online publishers should start to use micropayments to charge consumers for the content they consume, you no doubt know that one rationale given for why this hasn't worked so far is the lack of a simple, iTunes-like system for charging consumers small...; Tags: Consumer, Micropayment, Apple iTunes, Online Publisher, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Catharine P. Taylor; Blog posts 2009-04-15
Will U.S. Consumers Really Embrace Frugality? Fat Chance: The bad news on U.S. consumer spending just keeps getting worse. Retail sales fell again in March, and in a historic development, consumer prices fell from year to year for the first time since 1955 -- perhaps heralding the onset of actual deflation. (Some economists -- as well as me...; Tags: Consumer, Frugality, Kerschner, Personal Consumption Expenditure, Currency & Foreign Exchange, Sales Channel, Food & Beverage, Marketing Research, Investment, Finance, Sales, Manufacturing, Marketing, John Keefe; Blog posts 2009-04-15
Will U.S. Consumers Really Embrace A New Frugality? Further Arguments: Experts on shopping and the economy, as well as the popular press, are predicting that the Great Recession we're in will get US consumers back to a frugal, simple lifestyle. But they're forgetting that a hyperactive consumer is what has made the American economy so vibrant. by John Keefe; Tags: Consumer, John Keefe; Blog posts 2009-04-21
Bleak U.S. Job Outlook: Both the unemployment and "underemployment" rates have continued to rise throughout the U.S. As Anthony Mason reports, millions of Americans find themselves without a reliable source of income.; Tags: Income, Unemployment, MoneyWatch, Operational Accounting, Personal Finance, Finance, Evening, Business, Job, Economy, Recession, Depression, Stimulus, Bailout, Tax, Dollar, Money, Consumer, Spending, Underemployed, Employment, Layoffs, U.S., 2009; Videos 2009-04-03
Lost In Retail Space: Consumer spending has dropped to dire levels throughout the nation, causing thousands of stores to close en masse and severely crippling the real estate business. Kelly Cobiella reports from Miami.; Tags: Business, Business Operations, Cash, Consumer, Depression, Evening, Miami, MoneyWatch, Real Estate, Realtor, Realty, Recession, Retail, Shop, Store, U.S.; Videos 2009-04-16