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- Is Your Brand A Nuisance?
- Contemporary marketing has been based giving the customer more and more choices. By the early 1970s, with marketers desperate for their brands to stand out amid more choices, the concept of "positioning" rippled through the marketing world. Positioning focused on differentiating a product from its competition, and success came to...
- White papers 2000-08-21
Additional Resources
- Roses in the Thorn Bush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage Marketing in Return
- Most marketing VPs are surprised by the combination of similarities and opportunities available in a collaborative relationship with the recruiting department. This paper shows how the potential benefits for recruiting comes directly from the adoption of the refined skills and management techniques of the contemporary marketing operation. For marketing, on...
- White papers 2003-12-03
- Breaking The Marketing Mold In 2004
- Every year brings along a new set of business challenges, which need to be fought with more efforts. The most common challenges involved in business consist of marketing issues. As a result, in the contemporary business environment, companies should try out new, improved, and innovative marketing techniques to boost sales....
- White papers 2004-02-01
- Product Orientation in Contemporary Art Organisations: A Model of Parallel Convergence From French and British Experiences
- The debate around cultural policies has always tended to polarize towards two extremes: democratisation of culture versus cultural democracy. This study focused on different marketing orientations in contemporary art public funded institutions and tried to set these choices into a cultural policy framework. The investigation has originated from a case-study...
- White papers 2005-05-09
- The Place - People And Companies In The News - contemporary dance center - Company Business and Marketing - Brief Article
- The Place, London's center for contemporary dance, commissioned more new works this year than ever before. Students of its London Contemporary Dance School became the first in the U.K. to have their dance training funded through the Higher Education Funding Council for England, and architectural changes to The Place's building...
- Research articles 2002-11-01
- Visible Difference.(Marriott International builds in Lima, Quito and Santiago)(Company Business and Marketing)(Company Profile)
- Marriot marries traditional, contemporary and ethnic elements into a new design idiom for a trio of new hotels in Lima, Quito and Santiago. Marriot marries traditional, contemporary and ethnic elements into a new design idiom for a trio of new hotels in Lima, Quito and...
- Research articles 2000-10-01
- Toyo to bow Rosenwald designs in High Point. (News: retailing manufacturing internet licensing marketing).(Brief Article)
- TOYO IS BROADENING its appeal to include Generation X- and Y-ers by establishing a new licensing agreement with Jill Rosenwald, well-known contemporary artist. The high-end, contemporary line of trays, vases and plates in mix-and-match color schemes and mixed media will debut in High...
- Research articles 2003-02-01
- Fresh Eye For The Marketing Guy
- The most common reason for downfall of business organizations is use of outdated marketing strategies that have become stale with time. In the contemporary era, companies must work in accordance with the new changes. Hence, it is essential for companies to use fresh-baked marketing strategy that enhances the growth and...
- White papers 2003-10-28
- Direct Marketing To The Guilty
- Direct-mail marketing has proved to be a profitable strategy for direct marketers. In the contemporary business era, direct marketers are adopting the strategy of giving freebies to customers. Direct marketers are always on the look out for receiving back an order from customers, which indicates that the services of marketers...
- White papers 2004-03-01
- Unilever UK Home & Personal Care is relaunching its Vaseline skin and deodorant with new packaging and improved formulas in September supported by a 4m [pounds sterling] marketing campaign.(TECHNOLOGY & PACKAGING)
- UNILEVER UK Home & Personal Care is relaunching its Vaseline skin and deodorant with new packaging and improved formulas in September supported by a 4m [pounds sterling] marketing ... UNILEVER UK Home & Personal Care is relaunching its Vaseline skin and deodorant with new packaging and...
- Research articles 2006-08-18
- MBA Course
- MBA sports marketing is a post graduate program designed to provide students with an understanding of the products and services applied in sports events and contemporary marketing principles. There are a number of schools and universities offering specialized MBA programs in sports marketing. Most of them offer flexible time schedules...
- White papers 2008-01-01
- Bridging The Gap Between Sales And Marketing - A New Look At The Old Paradigm
- The contemporary business world has become extremely information-centric. Various technology tools are available today that facilitate in bringing out well-informed and knowledgeable customers and prospects. They demand the very ‘best' from organizations. The organizations, in turn, have to conform to the heightened expectations of their clients. Thus, the paradigm of...
- White papers 2003-01-01
- Volkswagen Goes to College with Movie Tour as Lure
- AUBURN HILLS, MICH.--Volkswagen of America will re-up for another season with its "Major Motion Picture Show" tour on college campuses, to re-introduce students to VWs and promote Volkswagen Assured Certified Pre-Owned Vehicles program. The fall tour, developed by Arnold Brand Promotions, Boston, and executed by Contemporary Marketing, Totowa, NJ, will...
- Research articles 1999-11-01
- GM=godly/good marketing
- GM=GODLY/GOOD MARKETING: General Motors is defending its decision to sponsor a 16-city, contemporary Christian music CCM concert tour, despite opposition from some Jewish and other religious leaders. GM says that the company has sponsored gospel, country and jazz tours and that this tour is an extension of that kind of...
- Research articles 2002-11-06
- E-Mail Marketing From the Other Side of the Pond
- According to recent research, accredited to some people called IDC, over 36 billion person-to-person emails will be sent daily by 2005. Draft Worldwide's US Office reckons that in 2004 one will receive an average of 50 junk e-mails a day. 99.9% of them are garbage. Most are irrelevant, an increasing...
- White papers 2003-07-08
- Tastee-Freez 50th Links Pepsi, Disney
- Although the quintessential treats shop was around long before tie-ins became a popular tool, Tastee-Freez plans to celebrate its golden anniversary in contemporary marketing fashion.
- Research articles 1999-12-13
- Disney trumpets holiday resort package - Marketing Digest - Brief Article
- LAKE BUENA VISTA, Fla. -- As a complement to its overnight packaged deals for the pre-Christmas holidays, Walt Disney World has unveiled "Joyous Celebration, Disney's Jolly Hollydays Dinner-Show Spectacular," at Disney's Contemporary Resort here.
- Research articles 1991-10-07
- Kraft Foods Debuts 'Inspired' Multi-Brand Campaign for Summer; New KRAFT your summer Commercials to Feature Figure Skating Champion Michelle Kwan and Dancer Savion Glover
- NORTHFIELD, Ill. -- To capitalize on the prime summer selling season and encourage consumers to rely on KRAFT branded products to spark mealtime inspiration, Kraft Foods is announcing a creative and contemporary marketing campaign. Three trusted summertime brands -- KRAFT Mayonnaise, KRAFT Salad Dressings and KRAFT Barbecue Sauce -- are...
- Research articles 2006-06-01
- SAKS HIRE: "QUITE A COUP" ANDREW JENNINGS GETS KUDOS FOR FASHION LEADERSHIP, MARKETING EXPERTISE.(Jennings, Andrew)
- TORONTO -- Since joining Holt Renfrew in 1999, Andrew Jennings has raised the stature of the Toronto-based specialty store chain by focusing on luxe and contemporary men's labels as well as women's. And he's expected to work the same magic in his new position...
- Research articles 2004-02-16
- Stylish metal pumps up Nautica.(Marketing notes: with a special focus on personal care)
- New Nautica Competition EDT spray fragrance for men from Unilever Cosmetics Intl. comes in 75- and 100-mL bottle sizes topped with a sleek, low-profile TNP pump dispenser from Rexam Dispensing Systems. Eliminating rubber sealing gaskets in its design, the stylish metal TNP pump with the patented...
- Research articles 2003-12-01
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