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		<title><![CDATA[@ World Newspaper Congress: Dow Jones CEO: Beware of Geeks Bearing Gifts]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-world-newspaper-congress-dow-jones-ceo-beware-of-geeks-bearing-gifts%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ At the World Newspaper Congress here in Hyderabad this afternoon, Dow Jones (NYSE: NWS) CEO Les Hinton came out swinging against the world in general, as is the wont of every News Corp exec these days. More specifically, against &#8220;geeks bearing gifts&#8221;, &#8220;false gospel of the Web&#8221; and &#8220;out...]]></description>
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		<pubDate>Tue, 01 Dec 2009 11:38:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/dow+jones+%2526+company+inc..html"><![CDATA[Dow Jones & Company Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">DJ</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="tickers">DJ,GOOG,NWS</category>
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		<title><![CDATA[Create a Table of Contents in Microsoft Word]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=5525]]></link>
		<description><![CDATA[Putting the finishing touches on a long Word document? Make sure you include a table of contents.  Watch this exclusive Business Hacks video tutorial and learn how to create and  update a table of contents in your own Word documents. by Dave Johnson]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Nov 2009 05:00:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/dave+johnson.html"><![CDATA[Dave Johnson]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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		<title><![CDATA[paidContent Quick Hits 10.27.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-10.27.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ »  The sale of the Chicago Sun-Times to a group led by investment banker James Tyree is complete. [Chicago Sun-Times]»  A day after Bill Keller hinted that his paper was working on content for a new Apple tablet, an Australian paper reports that media execs there have also been...]]></description>
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		<pubDate>Tue, 27 Oct 2009 17:50:17 -0700</pubDate>
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		<title><![CDATA[Inside Word: For Media Companies, The 'Package' Is More Important Than The Contents]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-inside-word-for-media-companies-the-package-is-more-important-than-the-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.Blogger: Scott KarpPosition: CEO and co-founder, collaborative journalism startup Publish2. One of the company&#8217;s tools lets journalists flag and then share links to content that they...]]></description>
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		<pubDate>Fri, 25 Sep 2009 20:25:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[Media Company]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Enough Already About Charging For Content: How To Make The Free Model Work]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-enough-already-about-charging-for-content-how-to-make-the-free-model-wo%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ James A. Pitaro is the vice president of media at Yahoo! (NSDQ: YHOO) He has worked at the company since 2001.With advertising and media leaders from around the globe descending on New York for the annual Advertising Week conference, one topic will be hotly and obsessively debated in conference...]]></description>
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		<pubDate>Wed, 23 Sep 2009 15:23:05 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/james+a.+pitaro.html"><![CDATA[James A. Pitaro]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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		<title><![CDATA[More Lessons from Print's Demise]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/05/12/lessons-from-prints-demise/]]></link>
		<description><![CDATA[    So we've established that print media is in terminal decline.    At either end of the spectrum, News Corporation and the Guardian are suffering badly. Both are trying their damnedest to thrive in the digital age.    They're applying unconventional approaches to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 12 May 2009 11:10:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[Search Engine Optimization (SEO) - An Overview]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1014099]]></link>
		<description><![CDATA[Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 22 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
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	</item>
	<item>
		<title><![CDATA[Ophir Tanz: The Future of Content Licensing]]></title>
		<link><![CDATA[http://blogs.bnet.com/dogandpony/?p=148]]></link>
		<description><![CDATA[Ophir Tanz is the CEO of GumGum.com, a content licensing platform that has devised a new system for the monetization of online content. Having successfully sold 2 previous companies, Ophir talks about the living the life a serial entrepreneur. by Dog & Pony Editor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 10 Dec 2008 08:15:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/ophir+tanz.html"><![CDATA[Ophir Tanz]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
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	</item>
	<item>
		<title><![CDATA[Ophir Tanz: The Future of Content Licensing]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-254799.html]]></link>
		<description><![CDATA[Ophir Tanz is the CEO of GumGum.com, a content licensing platform that has devised a new system for the monetization of online content. Having successfully sold 2 previous companies, Ophir talks about the living the life a serial entrepreneur.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 10 Dec 2008 08:15:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ophir+tanz.html"><![CDATA[Ophir Tanz]]></category>
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	</item>
	<item>
		<title><![CDATA[Eric Steuer:  A License to Share]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-254076.html]]></link>
		<description><![CDATA[Eric Steuer is the Creative Director of Creative Commons, a non-profit organization that is guiding the creative world toward a more free and balanced system of content licensing.  Eric explains the value of building the "creative commons" amidst the new world order of the Internet.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 05 Dec 2008 08:34:09 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/commons.html"><![CDATA[Commons]]></category>
		<category domain="http://resources.bnet.com/topic/eric.html"><![CDATA[Eric]]></category>
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		<category domain="http://resources.bnet.com/topic/creativecommons.org.html"><![CDATA[creativecommons.org]]></category>
	</item>
	<item>
		<title><![CDATA[The Pro-Am Future for Newspapers]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000326/the-pro-am-future-for-newspapers/]]></link>
		<description><![CDATA[This is a widget from Predictify that BNET is testing. Each week, a VIP Very Important Predictifier poses a question to the crowd. This week, it is Editor at Large Phil Bronstein of the San Francisco Chronicle asking at what point will user-generated content overtake the journalistic content in a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 19 Sep 2008 16:32:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/newspaper.html"><![CDATA[Newspaper]]></category>
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		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Choosing An SEO]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1014147]]></link>
		<description><![CDATA[Search Engine Optimisation or SEO is the catch-all term for ensuring your site can be easily found and read by the various search engines, ensuring the content is relevant so that the search engines understand the overall theme, and will place you accordingly in their rankings. By continually updating your...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 25 Aug 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Mysterious Art of SEO | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/06/11/the-mysterious-art-of-seo-btalk-australia/]]></link>
		<description><![CDATA[The Web world is littered with Search Engine Optimisation SEO companies offering to "optimise" your website so you rank higher in search listings. Whilst most offer an excellent service for customers there are some that will try and beat the sarch engines at their own game. In this edition of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 11 Jun 2008 14:10:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
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		<category domain="http://resources.bnet.com/topic/bot.html"><![CDATA[Bot]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/web+world.html"><![CDATA[Web World]]></category>
		<category domain="http://resources.bnet.com/topic/links.html"><![CDATA[Links]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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	<item>
		<title><![CDATA[Submit Your Content to BNET]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1768]]></link>
		<description><![CDATA[BNET is visited by millions of people every month, people looking for the kind of savvy management information that your business can provide. Did you know you can submit your content -- including white papers, case studies, webcasts and articles -- to be listed in our Business Library directory? ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 May 2008 12:11:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
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	<item>
		<title><![CDATA[Using Blogging to Promote Your Company]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168373.html]]></link>
		<description><![CDATA[A blog or Weblog is a public online diary that features the author's comments, announcements, and recommended links. Blogs are now becoming an important form of business communication as they provide a fast, cost-effective way to share information such as project updates, research or test results, product news, or industry...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 17 Dec 2007 16:05:39 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/industry+experience.html"><![CDATA[Industry Experience]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/category.html"><![CDATA[Category]]></category>
	</item>
	<item>
		<title><![CDATA[Writing Winning Web Content]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13069_23-68827.html]]></link>
		<description><![CDATA[Writing well for the Web requires an understanding of Web readers' habits. A typical visitor to a Web site will decide whether or not to continue within four or five seconds. You need to bear this in mind when preparing Web content. It is more difficult to read on a...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 15 Oct 2007 15:35:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/word.html"><![CDATA[Word]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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	<item>
		<title><![CDATA[Get with the Times: Kill the Online Subscription Model]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=934]]></link>
		<description><![CDATA[As of midnight tonight, access toÃ‚Â much of theÃ‚Â New York Times online content, previously limited to TimesSelect users (who paid $7.95 monthly or $49.95 annually), will be free for all. TheÃ‚Â resultant increased traffic should position the Times to generate ad revenue far exceeding lost subscription dollars.    Vivian Schiller,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 18 Sep 2007 13:17:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/new+york+times+co..html"><![CDATA[New York Times Co.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NYT</category>
		<category domain="tickers">NYT</category>
	</item>
	<item>
		<title><![CDATA[Why and How to Break Your Website's Content Into Pieces]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=261970]]></link>
		<description><![CDATA[Web content is actually the sum of several parts, and to be most effective, it should be captured and stored in a way that reflects its parts. In a Content Management System CMS, this means creating a template that breaks the content into its elements (headline, summary, body, byline, etc.)....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Apr 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/content+company.html"><![CDATA[Content Company]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/content+management.html"><![CDATA[Content Management]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[Manual (8 1/2 X 11, With Index And Table Of Contents)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=344701]]></link>
		<description><![CDATA[This is a template for manual 8 1/2 x 11, with index and table of contents. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Fri, 21 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[6 Web Site Content Tips to Attract Potential Customers Like a Magnet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50640]]></link>
		<description><![CDATA[This article explains some tips which is helpful for attracting customers to your website like providing lots of free contents, updating your contents often, checking for dead links, eliminating under construction pages, avoiding banner mania etc. Read on to know more.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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