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- Blinkx Doubles Ad Sales Team
- Blinkx seems to be clocking along at a fine pace, doubling its salesforce, according to a new release. From the release: Blinkx, the world's largest and most advanced video search engine, today announced that it has doubled its advertising ...
- Blog posts 2008-05-09
- Harnessing The Power Of contextual advertising Networks
- This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also evolve. There are two particular areas that are currently major talking points: firstly, how Pay-Per-Click is being increasingly used as...
- White papers 2007-08-21
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company’s overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- contextual advertising and Site Monetisation
- Contextual advertising, a form of site monetisation, which works by putting third party advertising on a web site and pays one a cost-per-click for every visitor who responds to it, is an increasingly popular part of the Internet marketing mix. The advantage of site monetisation, whether contextual advertising, exit traffic...
- White papers 2005-05-11
Additional Resources
- An Integrated Contextual Information Service for Pervasive Computing Applications
- This white paper introduces a Contextual Information Service that provides applications with contextual information via a virtual database in order to overcome the problems of Pervasive computing applications that are increasingly leveraging contextual information from several sources to provide users with behavior appropriate to the environment in which they reside....
- White papers 2003-01-01
- Contextual Marketing
- Wireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. Advertisers can immediately leverage the benefits of contextual marketing with infrared technology. It also explains contextual marketing advantages. Read on to know the more.
- White papers 2001-05-30
- Taken Out of Context?
- If a person is investing in pay-per-click advertising on search engines such as Google or Overture, the person's paid listings might appear on other Web sites - but not on their search results page, and not for the keywords that the person bids on. The person's ads may appear on...
- White papers 2004-06-01
- Contextual Interactions Within Activity Systems and Sustainable Competitive Advantage
- To further the understanding of creating and sustaining firm competitive advantage, two types of contextuality within firms' activity systems need to be recognized. First, the benefit of activities can be influenced by other activities. Second, interactions among activities can be contextual. While some interactions between activities are an inherent property...
- White papers 2002-11-13
- Types of Advertising: How to Test Your Advertising
- The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just like a good stock or mutual fund. In order for that to happen a person must...
- White papers
- The Advertising Advantage
- From the executive summary: ‘The success of corporate advertising campaign hinges on several crucial variables. Good advertising can make a marginal year a bit better, and great advertising can take a particular business to the limits of success. Advertising is far removed from the certainties of science; however, there are...
- White papers 2003-01-01
- How Better Display Ad Targeting Is Changing Internet Advertising
- Around the world, Internet advertising is experiencing significant upheaval as technologies emerge, companies consolidate and ad budgets shift. A major reason for this overall growth is that display ad targeting has improved and is driving results that are equal to search marketing. The biggest game changer has been behavioural targeting....
- White papers 2007-08-13
- Local Advertising on the Internet
- While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
- White papers 2006-03-10
- promotion - advertising: introduction
- "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising (IPA), the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
- Case studies 2003-01-01
- Demystifying Advertising Investments
- Advertising is the process of evolving and disseminating product-related information among the target audience. Since there is no method of gauging the advertising results before hand, making advertising investment is dicey. However, organizations can maximize financial returns from advertising by adopting a value-based approach to advertising investment. The paper examines...
- White papers 2001-12-01
- How Much is a Click Worth?
- In the world of relative questions, the above question would take the cake. But really: Are you paying too much for clicks? Is your online marketing campaign misguided? In order to answer these questions, you need to ask yourself what kind of click you're paying for. Obviously natural search...
- Blog posts 2008-02-26
- Special Features of Mobile Advertising and Their Utilization
- This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...
- White papers 2003-12-02
- Advertising In A Nutshell
- The main purpose of advertising is to attract customers and maximize profits. Experts suggest that every company should focus on best prospects. The process calls for formulating and implementing an effective advertising plan. Most effective advertisements focus on customer needs or wants. In addition, the tactics one uses in advertising...
- White papers 2003-01-01
- Deciding On An Advertising Medium
- When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This guide helps in learning to determine what type of advertising media is best for the company, and learn to identify...
- White papers 2003-01-01
- Individual, Job, Organizational and Contextual Correlates of Employment Empowerment: Some Greek Evidence
- This study is part of a larger project exploring the usefulness of the empowerment construct in the Greek context. Using a sample of 154 mature working students one examined the influence of demographics (gender, age and work experience), personality traits (locus of control), job factors (managerial status), organizational attributes (size),...
- White papers 2004-10-22
- How To Test Your Advertising
- From the executive summary: ‘Advertising must be an investment not an expense. In simple terms advertising has to not only pay for itself but also make a profit for business just like a good stock or mutual fund.’ The process calls for evaluating advertising. Sound evaluation techniques help in measuring...
- White papers 2003-01-01
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