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	<title><![CDATA[contextual advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/contextual+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to contextual advertising]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Ad network LucidMedia raises USD8.8m]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-254206.html]]></link>
		<description><![CDATA[ Virginia-based advertising network LucidMedia has raised USD8.8m in Series C funding from Lake Street Capital, RLI Partners, Melton Investments and Redleaf Group.          Founded in 1999, the firm provides a contextual advertising platform for advertisers and publishers. by Jeremy Collum]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 05 Dec 2008 13:15:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[Contextual Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/lucidmedia.html"><![CDATA[LucidMedia]]></category>
		<category domain="http://resources.bnet.com/topic/jeremy+collum.html"><![CDATA[Jeremy Collum]]></category>
	</item>
	<item>
		<title><![CDATA[Vibrant Media Honors Ask, Microsoft, New Line and Unilever at First Annual Awards Competition for Contextual Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_13/ai_n26673673]]></link>
		<description><![CDATA[NEW YORK -- Vibrant Media, the world leading video and contextual advertising network, presented the Vibrant Awards for creative and strategic use of in-text and contextual video advertising tonight in Manhattan. Ask.com took the Gold for its skillful use of contextual advertising incorporating a dynamic API feed. New Line Cinema...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 13 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
		<category domain="tickers">MSFT,UL</category>
	</item>
	<item>
		<title><![CDATA[Openwave Announces New Contextual Advertising Solution]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_11/ai_n24255381]]></link>
		<description><![CDATA[End-to-End Solution Designed to Help Operators Capture Value From Targeted Advertising]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/openwave+systems.html"><![CDATA[Openwave Systems]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OPWV</category>
		<category domain="tickers">OPWV</category>
	</item>
	<item>
		<title><![CDATA[Understanding the Basics of Web Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-68820.html]]></link>
		<description><![CDATA[Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 29 Oct 2007 14:21:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[marketing strategy]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web site]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[branding]]></category>
		<category domain="http://resources.bnet.com/topic/laser.html"><![CDATA[laser]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/graphics.html"><![CDATA[graphics]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[tool]]></category>
	</item>
	<item>
		<title><![CDATA[Quigo Chosen to Provide Sponsored Link Contextual Advertising for Slate]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200710/ai_n21031895]]></link>
		<description><![CDATA[Quigo, a pioneer and leading provider of site and content-targeted, auction-based, online advertising will be the exclusive provider for sponsored link contextual advertising for Slate, a daily online magazine owned by The Washington Post Company.  Under the terms of the agreement, Slate will deploy Quigo's AdSonar platform across the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 09 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/slate.html"><![CDATA[SLATE]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Harnessing The Power Of Contextual Advertising Networks]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346932]]></link>
		<description><![CDATA[This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also evolve. There are two particular areas that are currently major talking points: firstly, how Pay-Per-Click is being increasingly used as...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 21 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[Contextual Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-click+advertising.html"><![CDATA[Pay-per-click Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marchex Announces Contextual Advertising Pacts with TheStreet.com and Line56 Media]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Oct_12/ai_n27040108]]></link>
		<description><![CDATA[SEATTLE & NEW YORK -- Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its subsidiary IndustryBrains, today announced that it has signed separate contextual advertising agreements with TheStreet.com, a leading provider of financial commentary, analysis, research, news and ratings, and Line56.com, a leading source of global news and analysis on e-business...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 12 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/line56+media.html"><![CDATA[Line56 Media]]></category>
		<category domain="http://resources.bnet.com/topic/thestreet.com+inc..html"><![CDATA[TheStreet.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[ESPN, Quigo Reach Exclusive Agreement for Sponsored Link Contextual Advertising on ESPN.com]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200609/ai_n16716898]]></link>
		<description><![CDATA[ESPN.com, the Web's leading online sports destination with an average of more than 17 million fans each month, and Quigo, a leading provider of targeted, pay-for-performance advertising, announced an agreement today that will launch a new approach for ESPN.com sponsored link advertising. The agreement, which will go into effect this...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IndustryBrains Announces Contextual Advertising Pact with ECT and Renews Relationship with The Motley Fool]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_5/ai_n26852511]]></link>
		<description><![CDATA[NEW YORK -- IndustryBrains, a leader in monetizing vertical and brand-name Web sites through site-specific contextual advertising solutions and a subsidiary of Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), today announced a contextual advertising agreement with ECT News NetworkTM, one of the largest e-business and technology news publishers in the United States. In...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 05 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/motley+fool.html"><![CDATA[Motley Fool]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Google colonizes yet another medium: radio; Acquisition of dMarc likely to bring contextual advertising to platform.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200601/ai_n25576778]]></link>
		<description><![CDATA[Byline: ABBEY KLAASSEN    Byline: ABBEY KLAASSEN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[ContextWeb Launches White Label Version of Contextual Advertising Solution and Announces Agreement with HighBeam&#153; Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Nov_7/ai_n15778690]]></link>
		<description><![CDATA[NEW YORK -- Advertisers Can Now Buy Ad Inventory on Site-Specific Basis; Web Publishers Able to Monetize Inventories More Effectively]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[contextual advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Contextual Advertising and Site Monetisation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=256543]]></link>
		<description><![CDATA[Contextual advertising, a form of site monetisation, which works by putting third party advertising on a web site and pays one a cost-per-click for every visitor who responds to it, is an increasingly popular part of the Internet marketing mix. The advantage of site monetisation, whether contextual advertising, exit traffic...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 11 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/contextual+advertising.html"><![CDATA[Contextual Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/weboptimiser+media.html"><![CDATA[Weboptimiser Media]]></category>
		<category domain="http://resources.bnet.com/topic/site+monetisation.html"><![CDATA[Site Monetisation]]></category>
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