Resources
BNET Business Dictionary
- Conversion
- a trade of one convertible financial instrument for another, for example, a bond for shares of stock
- Conversion definition on BNET »
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- How to Double Your Conversion
- Looking to put a little leap in your conversion rate? What if I told you it may be possible to double your conversion with one simple change. All you have to do is create a targeted landing page for your online ads. Targeted landing pages have an average conversion rate...
- Blog posts 2007-12-18
- Expedia, Inc. Q3 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Our first question comes from Imran Khan - J.P. Morgan. Imran Khan - J.P. Morgan I was wondering if you could give us some color on what kind of trends you’re seeing outside the US and the UK market in international business? Secondly,...
- Earnings calls 2008-10-30
- Conversion Rate Calculator
- Even the most successful websites convert only a fraction of their visitors into paying customers. You can increase your sales by upping your conversion rate, by attracting more traffic to the site, or by encouraging buyers to spend more money. Use this tool to experiment with these variables.
- Tools & templates 2008-01-01
- The Name Game
- According to a November 2004 Jupitermedia Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42 percent of marketers who used some form of personalization received a conversion rate of more than 3 percent. Most...
- White papers 2005-05-01
- Convert to Compete: Competitive Advantage Through Conversion Franchising
- This paper offers an in-depth treatment of conversion franchising, where new franchisees are added to a franchised system by recruiting existing independent entrepreneurs or competitors' franchisees. The first part of the paper examines conversion franchising as a source of competitive advantage. This discussion leads to the articulation off the propositions....
- White papers 2003-04-01
- The Impact of Blue Cross Conversions on Health Spending and the Uninsured
- Using statewide data on health spending and uninsurance rates, this paper investigates the impact of Blue Cross conversions on health care costs and coverage. It finds mixed results, with some conversion states improving their performance on either or both measures relative to the national average and others experiencing a decline....
- White papers 2005-04-01
- Private Pensions: Information on Cash Balance Pension Plans
- The nation's private defined benefit DB pension system, a key contributor to the financial security of millions of Americans, is in long-term decline. The paper reviews current research about the implications of CB conversions for employee benefits, describes the prevalence and type of transition provisions used to protect workers' benefits...
- White papers 2005-10-01
- The Conversion Funnel & Persuasion Architecture: How to Continually Fine-tune Your Site to Deliver Superior Results
- If there is one metric that nearly all marketers keep an eye on, it is the conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. For lead generation Web sites, a conversion event may be an information request. For a media...
- White papers
- Modeling of the Conversion of Weak Organic Acids by Bipolar Membrane Electrodialysis
- Organic acids are increasingly used for various industrial applications. Bipolar membrane electrodialysis EDBM can be used to achieve the conversion of the acid salt into its acidic form. Its introduction in replacement of precipitation can significantly lower the environmental impact of the process. This paper is focused on the modeling...
- White papers 2002-03-01
- A Case for Chiller Conversion - Moving Out of CFCs
- Facility executives know that sooner or later they must address the issue of aging chillers and their no-longer-produced CFC chlorofluorocarbon refrigerants. Nevertheless, sooner or later CFC replacement will become a priority. Addressing the containment and elimination of CFC-11 at Steelcase actually began in 1993. The company has converted about 4000...
- Case studies
- Nonprofit to For-Profit Conversions by Hospitals and Health Plans: A Review
- Conversion among hospitals and health plans from nonprofit to for-profit status has become the focus of extensive national debate over the past several years. While hospital conversions occurred throughout the 1980s and 1990s, the rapid growth of Columbia/HCA and its retrenchment following allegations of widespread fraud and billing irregularities, the...
- White papers
- Clicking With Customers: New Challenges In Online Conversion
- Converting casual netizens into loyal shoppers remains one of the most challenging assignments for online shopping companies. The path is tough as most of the visitors to an online shopping site are just window shoppers. Conversion is gradually becoming one of the most important statistics, or metrics, for gauging website...
- White papers 2001-05-23
- Using The Cash Conversion Cycle
- Why do fundamentals matter when just a few years ago every stock went upwards? Well, in the end, a solid company with strong fundamentals and a management team who is consistent and accountable to investors will likely remain a good long-term company. In other words, your average S&P 500 blue-chip...
- White papers 2002-09-24
- Mutual-to-Stock Conversions: Problems with the Pricing of Initial Public Offerings
- This article examines factors that affect conversion returns. The first section of the article describes the conversion process and the attempt of regulatory guidelines to eliminate windfall gains that have, in fact, accrued in recent conversions. The second section summarizes recent studies of the conversion process, gives a mathematical explanation...
- White papers 1999-03-01
- How a Travel Site Raised Sales Conversions 30% With 26 Little Site Design Tweaks
- Are you daunted by the idea of improving your company Web site so more visitors buy? You know that a few tweaks can make a world of difference ... but which tweaks exactly? This Case Study features practical step-by-step details of how 11thHourVacations.com studied their metrics and conducted little...
- Case studies 2003-04-21
Additional Resources
- Now even more AdWords campaigns can use the Conversion Optimiser!
- The Conversion Optimiser is a free bid management tool that allows you to set your optimal cost-per-acquisition CPA values to make the most of your advertising spend and really drive profitability from AdWords. On average, campaigns using Conversion Optimiser see a 21% increase in conversions, combined with a...
- News items 2009-10-19
- Google: Conversion Rates Hardly Vary by Ad Position
- Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn't matter a whole lot where they are positioned.Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that...
- News items 2009-08-19
- AdWords Conversion Tracking is now even easier
- If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it's easier to implement, monitor, and troubleshoot. Click to see full size image There are now 3 easy-to-use tabs - Conversions, Webpages, and Code - that...
- News items 2009-11-06
- Improving Lead Conversion Rates
- When trying to grow a business, finding potential new customers—known as leads—is just the beginning. Before they can benefit you in any way, those leads must be turned into sales. This process can be approached systematically. First, you must ensure that the leads are suitable in the first place, which...
- Articles 2007-05-08
- Announcing View-through conversion reporting on the Google Content Network
- Earlier this year, we mentioned our plans to improve the measurement of conversions for display advertising campaigns on the Google Content Network. Today, to help you better measure the value of your display advertising campaigns, we're announcing a new feature called View-through conversion reporting on the...
- News items 2009-10-18
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