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What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network
Articles 2008-05-01

Additional Resources

Kellogg Named to Most Ethical Companies' List
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Kellogg Named to Most Ethical Companies' ListC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Ethisphere Institute named Kellogg Company to Ethisphere's second-annual World's Most Ethical Companies list. Ethisphere, a think-tank dedicated to the research and promotion of profitable best practices...
Articles 2009-06-08
Table talk
Noodles & Company has launched a contest called "You Are What You Eat." The quick-casual chain wants customers to design a doodle of themselves using their favorite edible items like fruits, vegetables, pasta, candy, cookies and so on. They can take a digital photo and upload it to Noodles &...
Articles 2008-08-20
Statement from Debbi Fields Regarding the Announcement from Mrs. Fields Famous Brands, LLC That the Company Plans to File for Chapter 11 Bankruptcy Reorganization
MEMPHIS, Tenn. -- "Mrs. Fields was sold to its current owners in 1996. I have no role or association with the company, having resigned as a director and consultant in 2000. As the founder of Mrs. Fields Cookies, I hope the proposed reorganization will place the company in...
Articles 2008-08-19
Credit Suisse Virtualization Experience Will be Shared at Web Conference
BURLINGTON, Mass., Aug. 19 /PRNewswire/ -- DynamicOps, a venture-funded spinout of Credit Suisse, will present a Web conference August 27 at 1 pm EDT. The topic, "Deploying the Dynamic Data Center", will describe virtualization experiences in large enterprise data centers. The Web conference is open to all;...
Articles 2008-08-19
SHOP.com™ Adds More Popular Merchants for Busy Women Shopping Online
MONTEREY, Calif. -- SHOP.com (www.shop.com), the destination comparison shopping engine designed for women, today announced the addition of more than 30 new merchants, including Benefit Cosmetics and L.L. Bean, to its broad list of top-tier merchants and specialty retailers. SHOP.com's latest merchants join as part of the site's flexible media...
Articles 2008-08-18
California Raisins and Nutrition Experts Offer Tips for Packing School Lunches With a Healthful Punch
Parents and Kids Makeover Their Lunch Box in Fun Food Fashion FRESNO, Calif., Aug. 18 /PRNewswire/ -- Just in time for the new school season and the growing interest in providing healthful snacking alternatives for kids, California Raisins has partnered with nutrition experts to help parents think...
Articles 2008-08-18
Have fun at home
OUTDOORS Create your own seaside FILL up the paddling pool, drag out the sandpit and throw in some beach toys for the kids and you can have as much fun as if you were by the sea. All you'll need then is...
Articles 2008-08-17
Prepackaged bankruptcy planned by Mrs. Fields
Mrs. Fields Famous Brands LLC, the cookie maker based in Salt Lake City, said it plans to file for bankruptcy and began seeking support from creditors for a so-called "prepackaged" Chapter 11 plan. The company filed the turnaround plan with the U.S. Securities and Exchange Commission. Unsecured...
Articles 2008-08-16
Krause Kalfayan Benink & Slavens, LLP Announces Filing of Derivative Lawsuit Against Unico, Inc. Officers and Directors
SAN DIEGO, Aug. 15 /PRNewswire-FirstCall/ -- Krause Kalfayan Benink & Slavens, LLP filed a derivative lawsuit yesterday in San Diego Superior Court on behalf of Unico, Inc. shareholders charging Unico, Inc.'s officers and directors with gross negligence and breach of fiduciary duty in connection with dozens of cookie-cutter settlements...
Articles 2008-08-15
Jim Coleman: Going gluten-free: Mom seeks recipes for child with celiac disease
 Q. I receive many magazines a month with wonderful recipes. These national magazines rarely mention gluten-free recipes. I wanted to say thanks to you because you have provided some gluten-free recipes. I am the parent of a child with celiac disease, so it's nice to see a chef take notice....
Articles 2008-08-14
Briefly
A nutrition meeting for day care providers will be from 7 to 9 p.m. Thursday at the Topeka and Shawnee County Public Library . To register, call 267-0761. Free cookies and milk will be offered beginning at 1 p.m. Saturday at the Topeka Zoo. The event is...
Articles 2008-08-06
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Articles 2008-08-04
Hot kitchens wreak havoc on baking ingredients
Dear Martha: Why does baking often seem more difficult in summertime? A: When it's hot outside, chances are it's hot in your kitchen, too. This spike in the mercury can wreak all sorts of havoc on baking. Ingredients such as butter and chocolate chips can melt prematurely...
Articles 2008-08-04
New and notable
Food for thought. The Ad Team has noticed a spate of not-so-good-for-you foods trying to play up their "natural" side in recent ads. For instance: *A print ad for Frito-Lay's Fritos shows the chips neatly lined up as kernels on an ear of corn. Says the copy: "3...
Articles 2008-08-04
Dapple Baby Selects Resound Marketing as Agency of Record to Launch and Promote Eco-Friendly, Family-Safe Household Cleaning Products
PRINCETON, N.J., August 4 /PRNewswire/ -- Resound Marketing, an integrated marketing and PR agency focused on helping clients "make some noiseSM," today announced that it has been selected by Dapple (http://www.dapplebaby.com/) to drive public relations, marketing and promotional efforts for its innovative new line of natural-based cleaning products for...
Articles 2008-08-04
Mr Nasty's verdict
KATHREYA HAVING completely run out of steam, the Cookie Monster is just fat and dull. DARNELL WHY is he so paranoid? Because he's a great looking guy! MIKEY HE says...
Articles 2008-08-03
Extra heat can affect baking
By Martha Stewart Question: Why does baking often seem more difficult in summertime? Answer: When it's hot outside, chances are it's hot in your kitchen, too. This spike in the mercury can wreak all sorts of havoc on baking. Ingredients such...
Articles 2008-08-02
The high cost of bargain snacks
* Attention, budget shoppers: If you're trying to trim your grocery bill, take extra care to read labels. After reviewing several types of packaged food, like cookies, snack cakes, and chips, researchers at the University of Minnesota found that less expensive items tend to have more trans fats than those...
Articles 2008-08-01
Commentary: IRA rollovers: How to stash your retirement nest egg
Whether you are a boomer saying goodbye to the daily grind or a Gen-Xer moving on to the next level of your career, retirement or a job change can create an ideal time to ask yourself what you want to do with your accumulated retirement funds. Unfortunately, there is no...
Articles 2008-08-01
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