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- Copywriter
- a person who devises the wording of an advertisement or promotional material. A copywriter may be employed by an advertising agency or, in scientific or technical areas, directly by a...
- Copywriter definition on BNET »
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- Duck Writer Joins Sedgwick Rd. Creative Staff
- SEATTLE -- Jessica Cohoon joins Sedgwick Rd. as a copywriter. The University of Oregon grad and agency veteran will lend her skills to multiple agency clients, including new accounts Digeo and 21st Century Insurance. Over her career, Jessica has worked at several Pacific Northwest agencies, including Portland's R/West Advertising...
- Research articles 2006-10-17
- A friend remembers Elliott.(Jock Elliott )
- Byline: Joel Raphaelson Jock was already a grandee at BBDO when I first worked with him in the 1950s. He was running the huge and complicated DuPont account. I was a junior copywriter, a title that no longer exists. Today, I believe, such neophytes...
- Research articles 2005-11-07
- Cannes Winners: Press & Outdoor.(Work)(Brief Article)
- Press Grand Prix EMI: TBWA/Chiat /Day, Paris Boulogne-Billancourt "Fingers/Heart/Vocal Cords/Supporters/Sweat" music-piracy-awareness ads. Creative director: Erik Vervroegen. Art director: Philippe Taroux. Copywriter: Benoit Leroux. Outdoor Grand Prix Lego: Ogilvy & Mather, Santiago, Chile "Street Building." Creative director: Cesar...
- Research articles 2005-06-27
- JWC drives strategy ambition.
- May 16, 2005 (Ad News - ABIX via COMTEX) Jack Singleton, the co-founder of Jack Watts Currie, is shifting from a creative to a new business role. Larissa Somm has been made business director at the Sydney agency, while Erin Bennion has been recruited...
- Research articles 2005-05-16
- I do
- I Do: Calvin Butts, IV wed Tiffany Ellis at Abyssinian Baptist Church in Harlem, NY The bride, director of marketing and public relations at Aaron Davis Hall, Harlem's Center for the Performing Arts, is a grad of the Univ. of Pittsburgh and the Yale School of Drama. The groom, an...
- Research articles 2005-01-17
- The most persuasive tool in advertising and how to use it.(Promotion)
- My friends, star marketers Alex Mandossian and Yanik Silver, recently paid me a compliment by calling me, "The world's greatest living reason-why copywriter." I consider it such high praise because my mentor, David Ogilvy, was in my view the greatest reason-why copywriter of all...
- Research articles 2004-10-18
- Creative critique: Presky Maves creative director Stuart Woodington reviews four executions.
- Client: Audi Agency: 20:20 London Creatives: Peter Riley, Dean Woodhouse, Hugo Bierschenk, Mark Riley This is an email I've been sent from Audi asking if I'm the perfect match for its A3. If I send it back, I get an email embedded with...
- Research articles 2004-10-08
- Work 8.2.04.(News)(Brief Article)
- Images of the week The Boston Globe takes a political bent (l., below) for Celebrate Boston. Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos, Boston, created the outdoor ads. Art director: Dave Gardiner. Copywriter: Joe Berkeley. Animators Gregg and Evan Spiridellis...
- Research articles 2004-08-02
- Creative critique.
- This week: a car, a training company, an IT provider, and a beer. Just like a day at the office, really. First up, what must be a first for Beck's--a direct mail piece, the brief for which was obviously to tell the world what Beck's is doing for it. A...
- Research articles 2004-05-21
- Work 1.26.04.(News)
- Image of the week Three days after news of the Mars Rover's expedition, Havas' McKinney & Silver, Raleigh, N.C., rolled out this newspaper ad in USA Today, The New York Times and The Wall Street Journal, touting Audi's Quattro all-wheel drive. Group creative ...
- Research articles 2004-01-26
- Work 10.27.03.(Work)(briefs)(Brief Article)
- Images of the week Celebrities including singer Michael Stipe and actor Martin Sheen pose in a new campaign for the American Civil Liberties Union, from Beneson Janson, Los Angeles. Art director: Andrew Janson. Copywriter: Ian McDonald. Millions turned...
- Research articles 2003-10-27
- Work 10.13.03.(Work)(Starbuck and Grey Good issue print ads)(Brief Article)
- Images of the week Starbucks salutes Harley Davidson in this print ad from Grey Worldwide, New York. Creative director: Jeff Lewis. Art director: David Wong. Copywriter: Jeff Petrossi. Grey Goose gets the New Yorker touch for its Grey Goose La Vanille ...
- Research articles 2003-10-13
- Work 5.26.03.(Work)(Brief Article)
- Images of the week The ACLU shows its stripes in these print ads from Benenson Janson, Los Angeles. Art directors: Andrew Janson, Elke Dobrowlski. Copywriters: David Weinzimer, Andy Stern. Saatchi & Saatchi, New York, created this print ad (r.) for the ...
- Research articles 2003-05-26
- TV: Automotive .(Hispanic Creative Advertising Awards)(Brief Article)
- Silver American Honda Motor Co.: "Sneeze" La Agencia de Orci & Asociados, Los Angeles Creative director: Francisco Letelier Art director: Daniel Peralta Copywriter: Armando Pizarro Production company: Area 51 ...
- Research articles 2000-09-18
- The Record, Stockton, Calif., Business Promotions Column.(Knight Ridder/Tribune Business News)
- Dec. 20--TRISH MARINO has been promoted to vice president of Ken Fong Associates Inc., which she joined in 1988 as a graphic designer and copywriter. While at the company, she has worked with such clients as the Bank of Stockton, the...
- Research articles 1999-12-19
- FIGHT AIDS MAKE LOVE (RUN).
- Dozens of Deutschers, along with their CEO Donny, will don sneakers and head for the Hamptons next Saturday for the Deutsch Love Run. It's the first year the NY agency has been title sponsor of the AIDS-fighting 11K run and 5K walk that benefit Love Heals, the...
- Research articles 1999-08-09
- TRIBUTES TO AN ADVERTISING LEGEND.
- Martin Sorrell, chief executive, WPP Group Perhaps the best way to remember David is the way he wanted to be remembered. In December 1996, at the age of 85, he wrote, ``Horace wrote my epitaph, and Dryden translated it into...
- Research articles 1999-07-26
- The Record, Hackensack, N.J., Business People Column.
- Knight Ridder/Tribune Business News Jun. 2 -- Bo-Soon Song of Englewood Cliffs was named president and chief executive officer of Samsung Electronics America, Ridgefield Park. He joined Samsung in 1980 and moved up through various executive positions in London, Seoul, and the United States....
- Research articles 1999-06-01
- Goodby is top winner at San Francisco Show.
- Goodby, Silverstein & Partners for the 11th consecutive year took home the cable car bell, the top honor April 29 at the San Francisco Show. Publicis & Hal Riney copywriters Jack Harding and David Wecal jointly won the Howard Gossage Award for General Motors Corp.'s EV1...
- Research articles 1999-05-03
- TOP 100 ADVERTISING PEOPLE: 1-25.
- What does it take to land on Advertising Age's list of the top 100 players in advertising history? Impact. Having one's name on the door is not a requisite nor is heading a major advertiser. Shaping the course of advertising history is. ...
- Research articles 1999-03-29
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