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- Video: Tune Up Your Targeting
- Chas Edwards warns that while micro-targeting is efficient, there’s also value in targeting broader audiences in terms of keeping overall revenues high and creating new demand. Host: Chas Edwards, VP sales, CNET B2B Length: 00:04:20 by BNET staff
- Blog posts 2007-04-30
- Google Breaks Apple Grip on iPhone Apps
- Google uses the web to walk around Apple and AT&T to offer Google Voice directly to iPhone users. by Erik Sherman
- Blog posts 2010-01-26
- Apple iPad: A Learning Curve and Digital Tollbooth to Consumers
- Apple’s new iPad provides an intriguing hybrid option to print and video producers and advertisers seeking a better toll bridge to digital consumers. They are limited only by their wiliness to innovate and break with convention on what is proving to be a steep digital learning curve....
- Blog posts 2010-01-28
- Video Interview From DLD: Dennis Crowley, CEO of Foursquare
- At DLD yesterday in Munich, I interviewed Dennis Crowley, CEO and co-founder of the currently hot location-based service Foursquare. We touched on a lot of topics in the short 20-minute allotted time, including genesis of Foursquare, adoption of the still-nascent service, and revenue models. The text coverage of the...
- External links 2010-01-27
- Video Ringtones Service Vringo Files For $64.3 Million IPO; No Revenues & $18M in Losses
- Vringo, the video ringtone and sharing firm based in New York City, has filed for a $64.3 million IPO, according to its SEC document. About 10 days ago we mentioned in a tweet that the company had raised about $3 million in new debt financing in form a bridge...
- External links 2010-01-29
- CNET Networks Q4 2006 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Imran Khan - JP Morgan. Imran Khan - JP Morgan Hi Neil and George, how are you? Two questions: George, if you can help us to understand the pro forma and organic growth rates adjusted...
- Earnings calls 2007-01-29
- Delta Announces New Team of Officers
- Now that the Northwest merger is done, Delta had to announce the team of people that would be running the show. In addition to Ned Walker's arrival from Continental to run PR, we have the following . . . by Brett Snyder
- Blog posts 2008-11-03
- YouTube: Time to Start Cutting Entertainment Deals
- YouTube may be about to enter a key dealmaking phase kicked off by plans to run full-length ad supported movies on its site. However, the big missing element may be a better cut for the entertainment industry. Let’s connect a few dots on YouTube: ...
- Blog posts 2008-11-06
- Scott Mahoney: Making Online Video Clickable
- Scott Mahoney is the Founder of Compulsion.tv, an interactive technology that allows viewers to click inside video content online and link to products, services or anything else you can imagine. For an industry searching for revenue streams, this could be the big idea. Scott predicts his technology could change advertising...
- Videos 2008-10-29
- Scott Mahoney: Making Online Video Clickable
- Scott Mahoney is the Founder of Compulsion.tv, an interactive technology that allows viewers to click inside video content online and link to products, services or anything else you can imagine. For an industry searching for revenue streams, this could be the big idea. Scott predicts his technology could change advertising...
- Blog posts 2008-11-07
- Microsoft Makes Zune Pass Rent To Own; Subscribers Get 10 Tracks A Month For Keeps
- Microsoft (NSDQ: MSFT) just added some lagniappe to its Zune Pass music subscription: effective now, 10 tracks a month can be downloaded for keeps. It's a nice gesture for subscribers—I am one so can attest to that—but it's also a very real PR effort to goose interest in the...
- External links 2008-11-20
- Financial Roundup: Bailout Failure and Global Meltdown, Lower Rates Don't Stimulate, Better Bailout PR, and More
- Will the defeat of the auto bailout trigger a new global meltdown? --Â Stormy stock futures and dramatically lower global markets seem to say it will. Veteran economics writer Steven R. Weisman offers comparisons with the global impact of New York City's financial crisis 33 years ago. [Source: thedailybeast.com] ...
- Blog posts 2008-12-12
- Managing Growth and Cash Flow for Small and Medium-Sized Businesses
- Learn from Steve Hilton of the Yankee Group how to avoid common cash flow issues and discover the smart ways to grow your business. Find out from Jill Bamburg of the Bainbridge Graduate Institute how to get financing without selling out or compromising your mission statement. See how you can...
- Webcasts
- Payment by Results - An Option for Today's PR Industry?
- The idea of a payment by results PBR scheme is to set up a win-win arrangement that gives better, more measurable results for clients and higher earnings for consultancies. The concept is that, by focusing resources on clearly defined targets which link the level of remuneration to the consultancy's success,...
- White papers 2002-03-01
- Revenues, Profitability, and Returns: Clinical Analysis of the Market for Mobster Films
- This paper analyzes empirically the revenues, profitability, and financial returns of mobster-related movies using data from worldwide theatrical exhibition, television syndication, and video rentals and sales. It quantifies the revenues across each window of exhibition in relation to subsequent windows and to the production budget. A regression model is used...
- White papers 2005-01-21
- The Path to Effective Direct Deposit Promotion
- This article is about the payment method that explains the direct deposits method. How do you make direct deposits more attractive to those hard-to-convince employees who insist on cashing a check every payday? Offer something of greater value to the employee than not having direct deposit. Here are some...
- White papers 2002-11-01
- SurModics, Inc. F1Q09 (Qtr End 12/31/08) Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you, sir. Ladies and gentlemen we will now begin the question-and-answer session. Operator instructions. Our first question comes from the line of Ross Taylor with C.L. King, please go ahead. Ross Taylor – C.L. King & Associates, Inc. Hi. I got a couple of questions. First,...
- Earnings calls 2009-01-28
- Pfizer Paid Medical Director for State-Funded Anti-Smoking Campaign
- UPDATE: The doctor at the center of the report says his roll was misrepresented, and that there was no overlap between his time at Pfizer and the anti-smoking project he later led. See comments section below for full statement. The medical director of a state-funded anti-smoking project...
- Blog posts 2009-01-12
- YouNoodle: The Startup That Rates Startups
- YouNoodle, a free-reg. startup based in San Francisco, announced today that it is releasing its database of 25,000 other startups to the public with a scoring system that aims to achieve a comparative analysis of each firm's chances of success in the future. So naturally I joined...
- Blog posts 2009-02-19
- Earnings: Comcast Profits Gain 53 Percent With Tax Boost
- It looks like the recession is good for the cable industry. Although Cablevision's recent earnings report was a bit mixed, Comcast (NSDQ: CMCSA) reported a pretty strong Q2, as profits rose 53 percent to $967 million ($0.33 per share) boosted by favorable tax settlements and revenues were up 4.5...
- External links 2009-08-06
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