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- Blogging is Not for Every Company
- There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
- Blog posts 2007-09-27
- Lame Corporate Blogs ... What's the Point?
- Is it better for a corporation to have a lame blog, or not to have a blog at all?It’s a reasonable question. What percentage of corporate blogs out there today are not lame (“lame†being the presence of the following)?: Lack of frequency of postings -- The company made two...
- Blog posts 2007-07-10
Additional Resources
- Make Your Corporate Blog Believable
- News Commentary. Yesterday's post on corporate blogging has generated some good debate in Microsoft Watch comments. Some follow-up: Forrester has some tips for making company blogs more effective. In a blog post today, Dec. 10, Forrester analyst Jeremiah Owyang offered up a "simple heuristic health check to gauge whether your...
- News items 2009-08-07
- Southwest launches official corporate blog
- AIRLINE INDUSTRY INFORMATION-C1997-2006 M2 COMMUNICATIONS LTD RD2 Inc, an American web design and development agency, and Southwest Airlines (NYSE: LUV) have teamed up to launch an official corporate weblog blog. The two companies have described the project as the first ever official corporate blog in the airline industry....
- Research articles 2006-05-25
- CORPORATE BLOG
- Anonymous Machine Design 07-07-2005 CORPORATE BLOG Byline: Anonymous Volume: 77 Number: 13 ISSN: 00249114 Publication Date: 07-07-2005 Page: 51 Section: NEWS Type: Periodical Language: English Opto 22, a manufacturer of hardware and software for industrial automation, remote monitoring, enterprise data acquisition, and machineto-machine applications, recently...
- Research articles 2005-07-07
- Corporate Blogs That Build Buzz
- Will this be the year that you start a corporate blog? Or are you already knee-deep in the blogosphere and looking for new ideas? Completing our review of PRWeek's nice summation of the year just past in their 2007 Book of Lists, here are their "5 corporate...
- Blog posts 2008-01-04
- Uh-oh: Cisco Corporate Blogger Gets The Company Sued
- It was bound to happen and may have already happened before: a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...
- Blog posts 2008-03-27
- Lessons Learned in Corporate Blogging
- In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...
- Blog posts 2008-05-09
- THE BLOG BOOST; Marketers are finding optimized blogs provide great placement on search engines as well as cost savings.(NetMarketing)
- Byline: Karen J. Bannan When Southwest Airlines 18 months ago launched its employee-written corporate blog (www.blogsouthwest.com), Brian Lusk, the company's manager of customer communications and corporate editor, barely knew what a blog was. Today, Lusk, Southwest's official "blog boy,'' said it's a big...
- Research articles 2008-02-11
- Corporate Blogs And Their Value For Public Relations
- An online business blog can do wonders for your business in the areas of both internal relations and external sales and reputation with customers or clientele. This paper explains a couple ways that you can use public relations blogging to make the online corporate blog work best for you in...
- White papers 2007-12-14
- LexisNexis®, Newstex Blogs On Demand™ Win SIIA 2007 Codie Award for Best Blog Aggregation Service
- LexisNexis Also Earns Codie Finalist Nomination for Best Corporate Blog
- Research articles 2007-04-18
- Corporate Blogs and the Law | BTalk Australia
- (8min 49) Click on "Play" to hear the podcast or click "Get It" to download. More businesses are seeing the benefits of communicating with customers via a corporate blog. Depending on what you say, this could open you up to legal action from competitors. ...
- Blog posts 2008-08-18
- GSK and Centocor Abandon Their Pioneering Corporate Drug Blogs
- Two companies who made early runs at corporate blogging -- GlaxoSmithKline and Centocor -- appear to have let their blogs die. The deaths were noted first by Pharma Marketing blogger John Mack. GSK's blog was for its weight-loss drug, Alli, and was called AlliConnect. The last post...
- Blog posts 2009-01-09
- Lessons Learned in Corporate Blogging
- Lessons Learned in Corporate BloggingHire a professional writerWriting is skill that requires practice. Chances are that most of your employees will only be capable of writing corporate dreck (or worse, academic dreck) because that's all they've been writing since they got out of high school.While you might discover a "natural"...
- Discussion threads 2008-05-12
- How Do You Recognise the Corporate Psychopath Before It Is Too Late?
- The subject of corporate psychopaths, or snakes-in-suits, is increasingly getting wide attention. I attended a one-day seminar last year attended by around 100 participants of whom at least 80% were seeking revenge as they had been shafted by a corporate psychopath at work or in marriage. I have...
- Blog posts 2009-05-09
- Centocor joins its parent company in blogosphere
- CENTOCOR LAUNCHED itself into the blogosphere with the debut of its corporate blog at cnto411.com. Melissa Katz, a Centoco spokeswoman, told MM&M the corporate blog aims to serve as a forum for discussion on issues relevant to the industry and not a platform for sounding off on Centocor products. "I...
- Research articles 2008-04-01
- The Wave
- You've got a problem. Maybe I'm wrong—perhaps you're perfect. Could be, your company is doing brisk business and you hardly even have to think about marketing. If that's the case, don't read any further. No, really, I mean it. Stop reading right now. It's beautiful outside—might as well go for...
- News items 2009-10-22
- Facebook as Corporate Intranet -- It's Starting to Happen
- Facebook as Corporate Intranet -- It's Starting to HappenPerception ... and then some realityOne look at the adoption of the search engine "god" Google in enterprises is a clear indication of how adoption of others will go. Slow ...Security, manageability and performance have been the achilles heel of all consumer...
- Discussion threads 2007-12-18
- Zacks Analyst Blog Highlights: Northrop Grumman, Kinder Morgan, The Corporate Executive Board Company, Maxim and Nucor
- CHICAGO -- Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Northrop Grumman (NYSE: NOC), Kinder Morgan (NYSE: KMP), The Corporate Executive...
- Research articles 2008-10-21
- Carnival Freedom Senior Cruise Director's Blog Now Featured on Carnival Corporation & Plc's Web Site.
- MIAMI, August 22 /PRNewswire/ -- - John Heald Previews Cunard Line's New Queen Victoria Carnival Cruise Lines' Senior Cruise Director John Heald has gone corporate. His popular blog, which until now has been featured within the cruise line's Web...
- Research articles 2007-08-22
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