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- Lessons Learned in corporate blogging
- In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...
- Blog posts 2008-05-09
- corporate blogging's PR Nightmare
- One of the big stories of the past week has been Tesco's attempt to take the US by storm (starting with parts of its west coast) with its Fresh & Easy chain of convenience stores. There seems to be no shortage of pundits saying that, even at this early stage,...
- Blog posts 2008-04-08
Additional Resources
- Blogging the Intranet
- While booming on the Internet, blogging on the corporate intranet is only in its infancy. But corporations are taking note. Companies like InfoWorld and Disney are doing it and there are software companies that are selling blogging software specifically for the intranet including Technorati and Six Apart. Corporate intranet blogs...
- White papers
- Uh-oh: Cisco Corporate Blogger Gets The Company Sued
- It was bound to happen (and may have already happened before): a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...
- Blog posts 2008-03-27
- Useful Commute: Blogging for Business
- More and more companies are using blogs to reach potential customers. Public relations expert and BNET's Catching Flack blogger Jon Greer talks about why and how to start a blog for your business. To read more from Greer on this topic, check out these recent posts: ...
- Blog posts 2008-01-28
- Fortune 500 Getting on the Blogging Bandwagon
- You know a trend is going mainstream when it takes hold among the biggest companies in the country. You can add blogging to the list, as a full 10% of the Fortune 500 now maintain some number of blogs about their companies and products. This insight comes...
- Blog posts 2008-02-12
- Getting Started With Business Blogging
- Getting Started With Business BloggingThe more you giveI've been blogging for some time at:http://blogginginnovation.comI find that if you invest of yourself in your blog and provide pure information (i.e. you just really want to share information and knowledge), people participate and will actually bring you information and knowledge in return.Give...
- Discussion threads 2008-01-27
- Dilbert Creator's Sage Wisdom on Blogging
- The Wall Street Journal recently published a very enlighting -- and tongue-in-cheek hilarious -- column by Scott Adams (Dilbert's creator). In it, Adams recounts the saga of his foray into blogging. At one point he mentions he spends about 1/3 of his day writing, and "thanks to the miracle of...
- Blog posts 2007-11-08
- Real Results from Business Blogging
- If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...
- Blog posts 2008-04-28
- Using Blogging to Promote Your Company
- Using Blogging to Promote Your CompanyUsing a Blog and a Newsletter TogetherOne of the things that got me into blogging was making my monthly newsletter easier to produce. Instead of rushing to put together a newsletter every month, I blog throughout the month and then select my favorites from http://blogginginnovation...
- Discussion threads 2008-01-11
- Create a Blog to Boost Your Business
- Blogging is the latest innovation to take the web by storm. According to blog tracking firm Technorati, there are currently 14 million blogs with 80,000 more being added every day. And 30 percent of all 50 million internet users are blog readers. In short, a lot of people are reading...
- White papers 2005-09-27
- Real Results from Business Blogging
- Real Results from Business BloggingFinally - the Year of Business Blogging is HereBack in 2005 we had optimistic predictions that 2006 would be the year of the Business Blog. In 2008 I think we're finally here. The benefits have been nicely summed up in this post, thank you. I...
- Discussion threads 2008-05-01
- Video: WordPress CEO on the Future of Blogging
- Who's not blogging today? You do have a blog, right? GM's Bob Lutz says, "To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and...
- Blog posts 2007-06-06
- Blogging Policy
- The Blogging policy defines scope and usage of blogs by employees. It covers written permission needed to post Company information, who is authorized to post anything about the Company, and allowable content regarding Company matters.
- Tools & templates 2007-11-16
- Blogging as a Business Model
- Blogging as a Business ModelTPMJosh is where I turn for real news of the day. I breathlessly followed his coverage of the Senate investigations into the Justice Department's political corruption under Gonzales, and followed the 2006 election returns with Air America Radio on the speakers and Josh's blog on the...
- Discussion threads 2008-02-26
- PR and Blogging – How to Think About It
- "Blogs are variously described as an individual’s way to speak out, as a view on the world that one would not find in established journalism, as a way to discuss things with peer groups and more. In conventional blogging, anyone can write anything at any time. However, this is not...
- White papers 2003-01-01
- Blogging For Business: 7 Tips For Getting Started
- A Web log, or blog, can be a boon to your business. Nowadays business owners and managers want to establish themselves as bloggers. But now comes the inevitable question: How do you get started? This paper offers seven tips to get your Web log up and blogging that can get...
- White papers
- Blogging Wave Sweeping China
- Blogging Wave Sweeping ChinaPeking Duck?"Like a Peking Duck to water"? Here is a defnition for a delicious Peking Duck - http://en.wikipedia.org/wiki/Peking_Roast_Duck
- Discussion threads 2008-04-16
- The 25 Basic Styles of Blogging And When To Use Each One
- This presentation explains the 25 basic styles of blogging and when to use each one.
- Presentations 2007-04-01
- Blogging and an Intellectual Bottom Line
- Tyler Cowen, in a post titled Blogging as self-experimentation, notes:Blogging makes us more oriented toward an intellectual bottom line,more interested in the directly empirical, more tolerant of humandifferences, more analytical in the course of daily life, moreinterested in people who are interesting, and less patient withContinental philosophy.Yeah! Three other effects...
- Blog posts 2007-02-12
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