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- Lessons Learned in Corporate Blogging
- Lessons Learned in Corporate BloggingHire a professional writerWriting is skill that requires practice. Chances are that most of your employees will only be capable of writing corporate dreck (or worse, academic dreck) because that's all they've been writing since they got out of high school.While you might discover a "natural"...
- Discussion threads 2008-05-12
- Lessons Learned in Corporate Blogging
- In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...
- Blog posts 2008-05-09
- iUpload to Host Webinar Series Discussing Best Practices for Successful Corporate Blogging Initiatives
- BURLINGTON, Ontario -- iUpload, whose Customer Conversation System was recently ranked as the leader among corporate blogging platforms by Forrester Research, announced today that they will be conducting a webinar series to share insights on best practices for successful corporate blogging initiatives.
- Research articles 2006-08-30
- iUpload Announces Second Webinar in Series Exploring Best Practices for Successful Corporate Blogging Initiatives
- BURLINGTON, Ontario -- iUpload, whose Customer Conversation System was recently ranked as the leader among corporate blogging platforms by Forrester Research, today announced the second webinar in its ongoing series designed to share best practices for successful enterprise blogging initiatives.
- Research articles 2006-09-15
- Business Wire Presents Seminar on Corporate Blogging and Social Media Strategies Featuring U.S. PR Expert, Alan L. Weinkrantz
- TEL AVIV, Israel & SAN ANTONIO -- Business Wire today announced it will host a seminar for Israeli CEOs and VPs of Marketing featuring U.S. PR and Social Media expert, Alan L. Weinkrantz discussing the impact of blogs on the communications process. The seminar will be held on Sunday, 8...
- Research articles 2007-05-21
- Selling Corporate Blogging: Keep Quiet on ROI
- Getting the buy-in for a social media initiative, such as corporate blogging often requires some solid ROI calculation. Often, budget managers won't see the value of it, because it doesn't have an obvious link to a revenue stream. It's uncommon for any commercial project to be given the green light without translating the effort...
- Blog posts 2009-10-12
- GOOGLE CHINA OPENS CORPORATE BLOGGING HOST
- AsiaInfo Services 02-16-2006 Google China Opens Corporate Blogging Host BEIJING, Feb 16, 2006 SinoCast via COMTEX -- Google China, the Chinese subsidiary of the world's top Internet search services provider, formally opened a Chinese blogging AsiaInfo Services ...
- Research articles 2006-02-16
Additional Resources
- Corporate Blogging's PR Nightmare
- One of the big stories of the past week has been Tesco’s attempt to take the US by storm starting with parts of its west coast with its Fresh & Easy chain of convenience stores. There seems to be no shortage of pundits saying that, even at this early stage,...
- Blog posts 2008-04-08
- Using Blogging to Promote Your Company
- A blog or Weblog is a public online diary that features the author's comments, announcements, and recommended links. Blogs are now becoming an important form of business communication as they provide a fast, cost-effective way to share information such as project updates, research or test results, product news, or industry...
- Articles 2007-12-17
- Uh-oh: Cisco Corporate Blogger Gets The Company Sued
- It was bound to happen and may have already happened before: a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...
- Blog posts 2008-03-27
- Blogging is Not for Every Company
- There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
- Blog posts 2007-09-27
- Make Your Corporate Blog Believable
- News Commentary. Yesterday's post on corporate blogging has generated some good debate in Microsoft Watch comments. Some follow-up: Forrester has some tips for making company blogs more effective. In a blog post today, Dec. 10, Forrester analyst Jeremiah Owyang offered up a "simple heuristic health check to gauge whether your...
- News items 2009-08-07
- Real Results from Business Blogging
- If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...
- Blog posts 2008-04-28
- Fortune 500 Getting on the Blogging Bandwagon
- You know a trend is going mainstream when it takes hold among the biggest companies in the country. You can add blogging to the list, as a full 10% of the Fortune 500 now maintain some number of blogs about their companies and products. This insight comes...
- Blog posts 2008-02-12
- Blogging's immediate impact doesn't add up for Deloitte.
- Byline: Rob O'Neill Aug 15, 2005 (The Age - ABIX via COMTEX) -- Australian accounting firm Deloitte Touche Tohmatsu will not implement a policy on corporate blogging just yet. Senior partners ...
- Research articles 2005-08-15
- GSK and Centocor Abandon Their Pioneering Corporate Drug Blogs
- Two companies who made early runs at corporate blogging -- GlaxoSmithKline and Centocor -- appear to have let their blogs die. The deaths were noted first by Pharma Marketing blogger John Mack. GSK's blog was for its weight-loss drug, Alli, and was called AlliConnect. The last post...
- Blog posts 2009-01-09
- Blogging the Intranet
- While booming on the Internet, blogging on the corporate intranet is only in its infancy. But corporations are taking note. Companies like InfoWorld and Disney are doing it and there are software companies that are selling blogging software specifically for the intranet including Technorati and Six Apart. Corporate intranet blogs...
- White papers
- Why Blogging Is On The Decline
- Blogging is in some ways the poster child for Web 2.0, which when you boil it down is an expression that signifies the Web's evolution from a static publishing platform to a communications and collaboration medium. But blogging is now in serious decline, to be replaced by tools from the...
- Blog posts 2009-06-08
- Can You Learn to Take a Leading Role?
- Once, back in my consulting days, I was pitching a client in London â€" and choking terribly, blathering on about how my agency could help make the prospective client into a "thought leader." Fortunately, a friendly member of the client's team was somehow able to make...
- Blog posts 2008-01-29
- YouTube at Work; Why Your Employees Should Be on There
- In a post about Intel's new office design plans, we included a link to a hysterical Conan O'Brien spot that was posted on YouTube. Did you consider whether you should watch it at work? You wouldn't want to give your employees the impression that YouTube has a place in the office, right?...
- Blog posts 2007-10-17
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