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- Lame Corporate Blogs ... What's the Point?
- Is it better for a corporation to have a lame blog, or not to have a blog at all?It’s a reasonable question. What percentage of corporate blogs out there today are not lame (“lame†being the presence of the following)?: Lack of frequency of postings -- The company made two...
- Blog posts 2007-07-10
- Corporate Blogs That Build Buzz
- Will this be the year that you start a corporate blog? Or are you already knee-deep in the blogosphere and looking for new ideas? Completing our review of PRWeek's nice summation of the year just past in their 2007 Book of Lists, here are their "5 corporate...
- Blog posts 2008-01-04
- Lessons Learned in Corporate Blogging
- Lessons Learned in Corporate BloggingHire a professional writerWriting is skill that requires practice. Chances are that most of your employees will only be capable of writing corporate dreck (or worse, academic dreck) because that's all they've been writing since they got out of high school.While you might discover a "natural"...
- Discussion threads 2008-05-12
- Make Your Corporate Blog Believable
- News Commentary. Yesterday's post on corporate blogging has generated some good debate in Microsoft Watch comments. Some follow-up: Forrester has some tips for making company blogs more effective. In a blog post today, Dec. 10, Forrester analyst Jeremiah Owyang offered up a "simple heuristic health check to gauge whether your...
- News items 2009-08-07
- SEC Meeting: New Rules for Blogs
- SEC Meeting: New Rules for BlogsRE: SEC Meeting: New Rules for BlogsHuh?Seems journalists will have to be more careful with double checking information collected from official websites more then ever! Until now, at least in old-fashioned EU, official websites and corporate blogs were relevant and pretty much trustworthy. Yet...
- Discussion threads 2008-08-01
- Corporate Blogging's PR Nightmare
- One of the big stories of the past week has been Tesco’s attempt to take the US by storm starting with parts of its west coast with its Fresh & Easy chain of convenience stores. There seems to be no shortage of pundits saying that, even at this early stage,...
- Blog posts 2008-04-08
- Informative Announces New Brand Advocacy Blogs That Transform Weblogs Into Valuable Feedback Channel
- Informative, Inc., the leading provider of customer advocacy solutions, today announced the introduction of Brand Advocacy BlogsTM. Informative's Brand Advocacy Blogs increase the value of corporate blogs by going beyond simple, one-off reader responses to enable companies to comprehend the consensus opinions of a larger representative panel of customers....
- Research articles 2005-09-27
- t"Maximizing Blogs" by Jupiter Research Corporation January 2008.
- M2 PRESSWIRE-14 January 2008-MarketResearch.com: t"Maximizing Blogs" by Jupiter Research Corporation January 2008C1994-2008 M2 COMMUNICATIONS LTD RDATE:10012008 Many advertisers maintain or plan to create corporate blogs. However, few consumers actively read blogs when researching products and services. ...
- Research articles 2008-01-14
- Corporate Blogs For Technology Businesses: Authentic Marketing At Work
- The rules for reaching your buyers through online communications have changed dramatically. Most marketers know and use several ways to tell their story on the web: email marketing and newsletters, through the media hoping that online reporters write good things or via a company's marketing communications website. While these tools...
- White papers 2007-12-01
- Google and Twitter Favor Their Own Blogs to Break News
- Google and Twitter favor using their internal corporate blogs to announce important company news or product releases. In 2009, Google's official blog updates more than once a day and saw a 21 percent growth in its audience. by David Weir
- Blog posts 2010-01-07
- JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will...
- Research articles 2006-06-26
- Corporate Blogs And Their Value For Public Relations
- An online business blog can do wonders for your business in the areas of both internal relations and external sales and reputation with customers or clientele. This paper explains a couple ways that you can use public relations blogging to make the online corporate blog work best for you in...
- White papers 2007-12-14
- Corporate Blogs and the Law | BTalk Australia
- (8min 49) Click on "Play" to hear the podcast or click "Get It" to download. More businesses are seeing the benefits of communicating with customers via a corporate blog. Depending on what you say, this could open you up to legal action from competitors. ...
- Blog posts 2008-08-18
- Blogging is Not for Every Company
- There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
- Blog posts 2007-09-27
- Stellent announces strategy for managing wikis and blogs within corporate environments; Company releases enhanced capabilities and best practices for integrating wikis and blogs into a multi-site Web content management framework.
- M2 PRESSWIRE-16 February 2006-Stellent: Stellent announces strategy for managing wikis and blogs within corporate environments; Company releases enhanced capabilities and best practices for integrating wikis and blogs into a multi-site Web content management frameworkC1994-2006 M2 COMMUNICATIONS LTD RDATE:16022006 London -...
- Research articles 2006-02-16
- GSK and Centocor Abandon Their Pioneering Corporate Drug Blogs
- Two companies who made early runs at corporate blogging -- GlaxoSmithKline and Centocor -- appear to have let their blogs die. The deaths were noted first by Pharma Marketing blogger John Mack. GSK's blog was for its weight-loss drug, Alli, and was called AlliConnect. The last post...
- Blog posts 2009-01-09
- Business Blogs: Should You Invest Time and Resources?
- When it comes to business, are blogs the wave of the future or just another communications tool? Should your company invest time and resources in blogs, or concentrate on the many other Internet initiatives that are on your plate? And who's reading these blogs, anyway? eMarketer's new report, The...
- Research articles 2005-05-12
- Stellent Announces Strategy for Managing Wikis and Blogs within Corporate Environments; Company Releases Enhanced Capabilities and Best Practices for Integrating Wikis and Blogs into a Multi-Site Web Content Management Framework
- EDEN PRAIRIE, Minn. -- Stellent, Inc. (Nasdaq:STEL), a global provider of content management solutions, announced today a new strategy enabling customers to better manage wikis and blogs within their corporate environments. A wiki is a Web site encouraging collaborative writing of content through collective authoring and massive linking to new...
- Research articles 2006-02-14
- Blogging About Layoffs Builds Trust, Stems Bad PR
- The first rule of holes: When you find yourself in one, stop digging. That's good advice for a number of life situations. In the social media age, many companies are opting to communicate despite the risk, using blogs to get out the news about layoffs and weaken any potential PR...
- White papers 2009-03-09
- SEC Meeting: New Rules for Blogs
- Let's say you're the CEO of a company. A competitor or disgruntled ex-employee posts nasty and inaccurate information on a blog that your company website operates. Are you under any regulatory obligation to correct it? No, you are not. At least that's what the staff of the...
- Blog posts 2008-07-31
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