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BNET Business Dictionary
- Corporate Communication
- the activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used to refer...
- Corporate Communication definition on BNET »
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- Jody Moxham: Psychology in Marketing
- Jody Moxham is Chairman of the Board and CEO of PhaseOne Communications, a company that performs analytics on corporate communication for marketing purposes. Moxham explains her unique methods, which focus on a psychological approach to how a person responds to different forms of communication.
- Videos 2008-03-17
- Global Metro Names Sheila S. Blackwell Vice President of Communications & Marketing; Blackwell formerly served as Teligent Corporate Communications Vice President
- Business Editors
- Research articles 2000-11-08
- CallWave Appoints Kelly Delany as Vice President, Corporate Communications
- SANTA BARBARA, Calif. -- CallWave, Inc. (NASDAQ:CALL), a leading provider of On Demand communications solutions to service providers and consumers, today announced that Kelly Delany has been appointed Vice President, Corporate Communications. E[acute accent]"We are very pleased to add Kelly to the CallWave team," said David Hofstatter, Chief Executive Officer...
- Research articles 2006-08-31
- Mr.or Ms.CFO: You're On! - Role in Corporate Communication
- Multi-media dissemination of information now plays a major role in the life of every person and every business, with the business media the hottest-growing segment. Dealing with the business media is the responsibility of every senior executive, to ensure that messages about the organization are conveyed in the form and...
- White papers 2001-09-01
- Hiring Young Talent for Corporate Communications
- Marketing PR practitioners are immensely valuable to help spark new approaches to gaining product and brand awareness, but their ideas may be insufficient for complex topics. Nor are planning and strategy enough. Some juniors in PR style themselves as planners rather than implementers. Accuracy demands continuous self-education and here too...
- White papers 2003-01-01
- Services Brands' Values: Internal and External Corporate Communication
- As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This document is based upon a literature review and themes highlighted from depth interviews with leading edge services branding consultants. Values tend to be communicated to consumers via...
- White papers 2004-02-01
- Top Murdoch Adviser Ginsberg Leaving; Everett Promoted
- Another executive change at News Corp.: Gary Ginsberg, one of Rupert Murdoch’s top advisers, is leaving the company at the end of the year. Ginsberg, EVP of Global Marketing and Corporate Affairs, joined News Corp (NYSE: NWS). to head corporate communications in 1999 and moved far beyond that; he...
- External links 2009-11-16
Additional Resources
- Oxford Automotive, Inc. Appoints Stormy Hicks, to Senior Vice President of Corporate Development and Globalization
- TROY, Mich.--BUSINESS WIRE--Oct. 14, 1998--Oxford Automotive, Inc., a leading Tier 1 automotive supplier, appoints Stormy T. Hicks to the newly created position of senior vice president corporate development and globalization. Steven Abelman, president and CEO of Oxford made the announcement today. Hicks will be responsible for the organizational development,...
- Research articles 1998-10-14
- PIXELON: A STRATEGIC EXAMINATION OF CORPORATE GOVERNANCE AND ETHICS
- CASE DESCRIPTION The primary subject matter of this case concerns corporate governance and ethics. Secondary issues include technical managerial, financial, and marketing knowledge, communication skills, critical thinking skills, and coping with uncertainty and unstructured problem-solving. The case has a difficulty level of four, appropriate for senior level. The case is...
- Research articles 2006-01-01
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- The Unwritten Rules of Corporate Marketing
- A reader writes: Hi, I've worked in this local company for almost 3 years. I have been struggling to convince the owner that promoting our product is an essential element for the product to succeed in the market. How do I make a great...
- Blog posts 2008-06-12
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- SugarCRM, Telework Day, Symmetry and SAP, SunGard, Call Center Jobs, Parallels
- The news as of the first coffee this morning, and the music is Miles Davis's mind-blowing album "A Tribute to Jack Johnson," which I guess technically is a jazz album, but which rocks harder than most other albums released in 1971. Thanks to Mikal Gilmore for introducing me to it:SierraCRM...
- News items 2009-08-13
- Global Village appoints vice president of marketing for communication systems division
- SUNNYVALE, Calif.--BUSINESS WIRE--April 17, 1996--Global Village Communication Inc. (NASDAQ:GVIL) has appointed John Weston Wes Rose vice president of marketing for the Communication Systems Division.In this newly created position, Rose will head up all marketing efforts for the division, which currently develops and manufactures industry-leading fax/modems, PC Card fax/modems and network...
- Research articles 1996-04-17
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- How to Build and Manage Great Teams
- Effective team managers understand what type of group model best suits the task, what key skills to look for in team members and which to strictly avoid and how to coax top performances from everyone starting from day one. ...
- Articles 2008-01-25
- New Strategic Communication Firm Formed by Industry Veteran; Andy Cunningham Leaves Incepta to Form Privately Held Consultancy for Business-Critical Communication Assignments
- Business Editors PALO ALTO, Calif.--BUSINESS WIRE--March 24, 2003 Andy Cunningham today announced that she has spun Citigate Cunningham CXO out of Citigate Cunningham, a subsidiary of Incepta, a publicly traded marketing and communications company based in London. The firm immediately becomes CXO Communication, a privately held strategic communication...
- Research articles 2003-03-24
- Computer Horizons Corp. announces the appointment of Marketing Vice President
- MOUNTAIN LAKES, N.J.--BUSINESS WIRE--Dec. 14, 1994--John Cassese, President and Chairman of COMPUTER HORIZONS CORP., is pleased to announce the appointment of David Reingold to the position of Vice President Marketing and Strategic Services. David will be responsible for creating a national Corporate Marketing Group that will coordinate all marketing...
- Research articles 1994-12-14
- Five Steps To Enterprise-Wide Cross-language Communication.
- Business reliance on cross-language communication and collaboration is on the rise due to changing foreign policies, the growth of the Internet and the development of new technologies that are rapidly breaking down barriers to international market expansion. Businesses have also experienced a rapid increase in the speed of global communication...
- White papers 2003-01-01
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