Subscribers to the authors growing family of free e-mail newsletters know that they can find links to recent news articles of interest to home builders. But readers have requested a way to be alerted quickly when important events take place that can affect builders' operations. A brand new e-mail newsletter-the...
A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps one to develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter: Content is king, First...
After almost 20 years, Apple Annie's Cider Press, the newsletter produced by Apple Annie's Orchard and Apple Annie's Produce and Pumpkins is still on a roll. The newsletter is distributed once a year, usually mid-June, right before the orchard and farm open for the season. Included in the newsletter are...
Successive waves of technology have washed over people. The internet "Has changed everything." Just about every publisher has a website. An increasing number of publications are available online. But the author is going to make the Luddite suggestion that it may just be that the newsletter industry is in danger...
Fay Shapiro, new associate publisher in the new New York office of Infocom Group, has successfully tilled the fields of journalism, newsletters, public relations, and directory publishing. She graduated in journalism from the University of Illinois. After spending about a year, as she put it, "Fooling around in newspapers," she...
In early 2003, Ragan Communications in Chicago was - literally, they felt - giving away the store. Visitors to Ragan's website could view, copy, and print content from any of Ragan's publications. So, for example, a subscriber to Ragan's Media Relations Report could read that newsletter online and also any...
There is no "Formula" for writing a successful newsletter salesletter, but this outline - originally developed by Steve Sahlein and modified by the author through the years - often works and helps when one is staring forlornly at the blank page. Headline is often a restatement of the envelope teaser...
Cygnus Business Media begun the publication of 'Risk Mitigation Executive,' a new eight-page, monthly newsletter targeted to corporate-level executives. A charter annual subscription to the newsletter costs $595. Launched on June 13, the title gives subscribers access to corporations' best business continuity practices through articles written by risk practitioners, Cygnus...
Stephen Pepper and the eccentric Barrie Martland have maintained a successful partnership with Toronto-based MPL Communications since they were fresh out of college in 1966. They were one of the first newsletter companies to secure bank financing early on in their newsletter business, an industry bankers used to be wary...
If the reader is like the author, he may not know too much about Charles Henderson, who quietly launched a single newsletter 20 years ago - quietly enough that for some years the author did not believe the publishing company even had a corporate name. But these days Henderson's NewsRx...
In considering the basics of newsletter marketing envelope design, one should remember that, in the last analysis, the carrier envelope has only two jobs: to keep the contents from getting lost before arrival at the recipient's address, and to get itself opened. But to achieve the latter, there are a...
While many trading Web sites focus on giving trade recommendations, the Marlin Letter prefers to give information to traders based on levels, combining a newsletter and Web trading room where those levels are examined every day. For a member of the Chicago Board of Trade CBOT, what started out as...
Many newsletter marketers probably don't do as much price testing as they should. And, when it is done, it often isn't undertaken in the most effective manner. In the first place, if one is going to do a price test mailing, he should structure it so that he learns the...
Sometimes trying to make a small change in the culture of a person's institution can be much more difficult than tackling a tricky technical problem or overcoming resource limitations. When the author became manager at the Newspaper Association of America's NAA Information Resource Center IRC more than four years ago,...
Marketing experts believe it costs six to seven times as much to make a sale to a new client as it does to an existing client. Newsletters communicate effectively with past, current, and prospective clients and reinforce a remodeler's brand. That's why sending newsletters to clients makes sense. By keeping...
The MACPA launched an innovative news resource in November designed to provide relevant, practical information specifically for members in business and industry. The Business Edge is an electronic newsletter that provides members with new ideas, timely information and unique perspectives on systems and processes that have worked for their colleagues...
World Trade Executive begun the publication of Global Intellectual Property Asset Management Report and Insurance Finance & Investment newsletters. Global Intellectual Property is a new monthly title for professionals who have responsibilities for international IP assets. The newsletter includes information on: proposed and enacted international legislation and regulations affecting trademark,...
Is newsletter testing overrated as a marketing tool? The author was looking at results from four different tests he was involved in and was struck by how little "New" one has actually learned for the time, trouble and expense involved. Perhaps learning the conventional wisdom and going with one's best...
Almost every newsletter publisher has a website. It's become a little like accepting credit cards. Having a presence on the web - putting that URL on all the materials - helps establish one's bona fides as a legitimate publishing business. Newsletter publisher websites are giving away less "Free information" than...
Years ago there were just a handful of venture capitalists and investment bankers specializing in newsletter properties. Now people are aware of probably 20 of them, many of whom regularly attend NEPA conferences. And NL/NL receives about one phone call a month from persons anxious to invest in newsletter companies....
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