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bnet staff and corporate communications and online communications

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Video: Activating Influence -- Who vs. Where
Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how the structure of influence has changed from a pyramid to a diamond shape, as information flows within vast social networks. Length: 00:03:13 Other videos in the series: Motivations...
Tags: Corporate Communications, Video, Influence, Social Networking, Leadership, Marketing, Online Communications, Advertising & Promotion, Management, BNET staff
Blog posts 2007-06-18
Video: Creating Influence -- Avoiding the Backlash
Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how an outsider posing as a trusted member of a social network can create a backlash. Length: 00:02:28 Other videos in this series: Motivations for Influence - New Insights...
Tags: Corporate Communications, Video, Social Networking, Leadership, Marketing, Online Communications, Advertising & Promotion, Management, BNET staff, Influence
Blog posts 2007-06-18
Video: Presence - Enhancing Enterprise Interactions
How do we put a human face on B2B communications? Murli Thirumale of Citrix Systems looks to consumer apps like IM, voice chat and webinars as a way to give personality to interactivity in the business world. Host: Murli Thirumale, Group VP, General Manager, Citrix Systems ...
Tags: Instant Messaging, B2B, Video, Corporate Communications, Citrix Systems Inc., BNET staff, Marketing, Online Communications, Internet, E-business/E-Commerce
Blog posts 2006-07-13

Additional Resources

BNET Study Finds CEOs Agree: "We're Overpaid"
Study Uncovers Big Gaps in Employee and CEO Perceptions of Management Performance SAN FRANCISCO -- While public outcry over skyrocketing CEO compensation regularly makes headlines, it turns out that nearly two thirds of CEOs who responded to a BNET.com study couldn't agree more. This is...
Articles 2007-12-12
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