More and more companies are using blogs to reach potential customers. Public relations expert and BNET's Catching Flack blogger Jon Greer talks about why and how to start a blog for your business. To read more from Greer on this topic, check out these recent posts: ...
Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff
Many managers try to apply common wisdom to everyday challenges. Organizational management expert Jeffrey Pfeffer explains why this can lead to poor business choices. For more on Pfeffer's unconventional approach to management, see our BNET Book Brief video on his book "What Were They Thinking?" by BNET...
This week, you may notice a few changes here at BNET. We're very pleased to introduce our latest offering: BNET Video. We've also updated the design of our home page to help you find the newest and most useful content on the site. We've added handy links to our Tools...
Learn how to leverage the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. We talk to David Meerman Scott, author of "The New Rules of Marketing and PR," about harnessing the power of Web-based communications. Length: 00:08:55 by BNET...
In a perfect world, when you call a meeting, everyone shows up on time, comes prepared, is not distracted by their PDA or laptop, and stays alert and engaged. But it's not a perfect world. BNET talks to Bert Decker a communications expert, best selling author and entrepreneur, to find...
According to recent research, companies that foster innovation grow 5.8 percent faster. As a manager and leader, it's your job to nurture that creativity and welcome new ideas, no matter where they come from. It's not only critical for the growth of your company but for the satisfaction of your...
You have an idea – it's bold, brilliant, and creative. But how do you sell your great idea to the people who can actually implement it? Communications Coach Carmine Gallo has some hot tips. For more tips, check out the rest of...
Smart or stupid, friendly or frigid, helpful or hindrance -- you don't get to pick who will be your boss. Try these tips to master the proper care and feeding of the most important relationship in your career. by BNET staff
Firing an employee is no easy task, but avoiding the issue can be a detriment to an entire organization. BNET talks to Kerrie Halmi, Owner of Halmi Performance Consulting, about the methods companies should use to let go of a poor performing employee. Get more advice on...
Hiring managers are constantly on the hunt, making sure they find the best applicant for the job at hand. BNET talks to Leila Bulling, CNET Network's Director of Corporate Training, to learn the proven techniques that smart companies use to identify tomorrow's top prospects. (HINT: If our embedded video player...
Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how an outsider posing as a trusted member of a social network can create a backlash. Length: 00:02:28 Other videos in this series: Motivations for Influence - New Insights...
Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how the structure of influence has changed from a pyramid to a diamond shape, as information flows within vast social networks. Length: 00:03:13 Other videos in the series: Motivations...
Ted Smith, a research fellow at CNET Networks (BNET's parent company), explains how information flows from one person to another in a circular and self-motivating process. Length: 00:02:52 Other videos in the series: Activating influence - Who vs. Where ...
How much vacation time do most professionals take? Do longer vacations improve or hurt productivity? In this BNET video, we get a variety of answers about the benefits of vacation. Where does your philosophy fit in? Length: 00:01:53 by BNET staff
Etiquette coach Syndi Seid explains how to host a business lunch, from extending the invitation to the appropriate seating arrangements. You'll also find out when it's ok to bring up the topic of business and what to do after the lunch. Length: 00:02:46 Other...
Host Syndi Seid guides you through the art of business dining, from when your napkin should be placed in your lap to which way the bread basket should be passed. Length: 00:03:30 Other videos in The Business of Etiquette series: Hosting...
Etiquette coach Syndi Seid explains how to introduce people within a business setting. Learn her two golden rules for the proper introduction. Length: 00:03:02 Other videos in The Business of Etiquette series: Hosting a Business Lunch Business Dining ...
A tag is a descriptive keyword added to a piece of content enabling you to know more about it. Whether it's a photo, an article, downloads or discussion threads, tags provide context and new ways to organize and aggregate. Host: Shawn Morton, community manager, TechRepublic ...
In a follow-up video to 'The B2B marketing challenge,' TechRepublic's Peter Spande drills down on the 'marketing funnel' and explains how to map your marketing messaging to it. Host: Peter Spande, director, TechRepublic Length: 00:03:23 by BNET staff
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