I've been flying American Airlines my whole life, and I've had an American frequent flier number since they started the program. Like any passenger with a brain, I've certainly had my issues with them regarding scheduling, delays, prices and frequent flier seat availability. But I had never really questioned my...
There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...
Building relationships with journalists is said to be the key to successful media relations. Yet sometimes, the relationship isn't enough. I heard from a prominent media relations professional who has an ongoing relationship with Chris Anderson, the Wired editor who posted a list of PR email addresses...
Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
I know that many in the BNET audience are in search of free whitepapers so I thought I would pass along a high-quality source of PR whitepapers: PRWeek. For some strange reason, PRWeek has two different ways to access whitepapers: a) go to their site at...
Most PR people I know don't like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety. So what...
Here's a tool you need to add to your PR toolkit ASAP: a free automatic content-checker that you can use to test your outgoing email before you send it to see if it is likely to get caught in a spam filter. This tool is essential if...
I was a little surprised to get an urgent email in my inbox from PRSA of which I am a member saying, "NO MORE LIPSTICK: PRSA Formally Challenges McCain and Obama Campaigns." What?!? The email explained that the Public Relations Society of America PRSA, the dominant trade...
Do you put your press releases on a wire service, or do you email them directly to the media? Do you post them on your web site or blog? Do you use one of the traditional PR wire services -- Business Wire, PRNewswire or Marketwire -- or newer distribution services...
There are basically two ways to use PR to get a story in the media: pitch an idea to a journalist and have them do a story, or respond to a journalist seeking information for a story. The latter, of course, is somewhat easier and infinitely less...
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