A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
A person may take it for granted, but he will know a lot about his business that customers would find interesting. The person also brings his personality to work. So the person already has the foundation for the content and tone of his e-mail newsletters - the person is ready...
So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
Byline: BRADLEY JOHNSON So maybe magazines are worth more than the paper they're printed on. Consumer magazines responding to an Advertising Age survey reported generating a median 3% of revenue from the internet. That's not a lot, but every digital...
Co-Founder Amy Langer Tops the List of 50 High Performers in U.S. and Canada MINNEAPOLIS -- Five year-old staffing firm SALO, LLC ascended once again to the national stage with the announcement today that the company has been named the Number # 1 fastest growing...
RONALD MAYS always knew that one day he would fly jets, and he didn't let working as an executive salesman selling uniforms for an industrial textile company in Montgomery, Aria., interfere with his pursuit of his lifelong passion. In 2000, he opened the Montgomery Jet Center. "I...
Business Editors & High-Tech Writers AUSTIN, Texas--BUSINESS WIRE--Sept. 6, 2000 Vignette Corp. (Nasdaq:VIGN), the leading supplier of e-business applications, today announced that its software powers the top-ranked sites on the Internet for small and medium businesses. Vignette customers Office.comR, A Service...
Business Editors Seybold Publishing 2000 SAN FRANCISCO--BUSINESS WIRE--August 30, 2000 Consumer and Business Users can Create and Send Quality Personal and Business Mailings without Leaving their Computer Free Trial Offer will let customers try it before they...
Articles 2000-08-30
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