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- How to Become Media-Savvy
- As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A...
- White papers 2004-09-20
- Fame and Fortune
- Creating a marketing program using an outside endorser draws attention to a person's message and confers credibility. It's what the author calls the "Made you look" factor. The choice of a spokesperson should be based on the message and target audience. And there's a wide range of academics, authors, athletes,...
- White papers 2002-11-01
- How Radio Ads Are Produced
- A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually...
- White papers 2005-03-18
- 7 Ways to Milk Your Media Coverage
- A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
- White papers 2006-04-06
- The Making of a PR Story
- To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...
- White papers 2006-03-06
- 10 Creative Ways to Get PR
- On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take a person where he or she want to go. This paper offers some creative ideas to get the quality of PR that can enhance a person's reputation and grow his or her...
- White papers 2006-02-06
- Riding the Airwaves
- Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
- White papers 2006-02-01
- Getting Ink
- So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
- White papers 2005-02-01
- 8 Secrets for Powerful Press Releases
- Have you recently started a new business, invented a new product, or created a service that helps people in a unique way? Then chances are, you've got a story to tell. Public relations is a highly credible, low-cost way to build sales for your new company. To get the coverage...
- White papers 2003-06-24
- Special Events
- No matter how spectacular an event is, however, it can't stand alone. A person can use advertising or public relations without doing a special event, but will need both advertising and public relations to make the event work. How does a person put together the right mix to make an...
- White papers 2004-08-23
- Getting the Right Word Out to Reporters
- Whether a person has been pursuing press coverage for months or a journalist calls the person out of the blue, there's one surefire way to ensure that core messages don't get lost. What the person needs is a public relations platform that's in tune with the company's central themes. An...
- White papers 2003-10-06
- Take Advantage of Free PR
- PR is popular because it is very cost-effective and it works. If a person were to send out one press release, for example, and it gets into print, it could generate nice business. The return on investment is infinite, since the press release didn't cost one anything to write and...
- White papers 2003-06-16
- Free PR Tactics
- If one is like many entrepreneurs, the person will not have set his or her marketing budget. That's because the person will not have been effective in planning, does not know what it will cost, or can't afford to spend any money on marketing. All are real-life situations. When any...
- White papers 2004-11-22
- Using Public Speaking as Another Form of PR
- There are a number of places where a person can speak. Many service organizations feature speakers and meet weekly, such as Rotary, Lions and Kiwanis. Toastmasters is a group that will help the person with his or her speaking. Church groups and Universities also have guest speakers on particular subjects....
- White papers 2004-02-16
- Creating Timely Press Releases Year-Round
- Part of managing the total marketing campaign - and especially the public relations portion - is supplying the media with a unique story that will grasp their reader and viewer audiences. Press releases also have a dramatic impact on customers and one's targeted prospects. There is definitely a knack to...
- White papers 2004-01-19
- Why You Need PR
- While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could...
- White papers 2003-11-17
- PR Ideas for the Small Retail Shop
- With a retail business, one would want his or her "News" or PR information to appeal to consumers, not necessarily other businesses or investors. Consumers are usually attracted to retail businesses because of something they've heard or seen. They could have been referred, they might have responded to a coupon,...
- White papers 2003-07-21
- When Your Press Release Isn't Working
- It's often said that PR takes not only initiative, but also ingenuity. Typically the PR do-it-yourselfers of the world start with a press release. This is their best communication conduit to the media. If one were to blast out his or her press release to multiple publications and sit back...
- White papers 2003-04-21
- Add Value to Get Your PR Noticed
- Sometimes, entrepreneurs are so busy in their business that they hire someone else to construct the press release or an entire campaign. This is a very good thing. Entrepreneurs should spend time on what they do best - and unless they're in a PR-related business, PR probably isn't their strong...
- White papers 2002-12-16
- Getting the Most From a Press Release
- A lot of times people hope to gain PR for their businesses because it involves no cost or cash outlay. The pundits, experts and professionals always tell people to start with a press release and then follow up with specific editors of specific publications. This sounds good, but everyone has...
- White papers 2002-09-16
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