We've written about how green initiatives at your company can be good for the long-term bottom line and, of course, how they aren't bad for PR either. Of course, sometimes they really are. Especially when you are caught talking out of both sides of your mouth, as Toyota was last...
Here at the BNET Intercom we've posted several times about the increasing tendency of marketers to target a multitude of products to specific market niches rather than aiming for broad appeal (among those posts is today's look at Nike's new shoes for Native Americans.) The result of all this niche...
Today Mattel announced the third recall of toys in five weeks, this time after lead was found in over 800,000 Barbie doll accessories. The discovery of the tainted toys comes through Mattel's internal investigation of suppliers. China is responding to this and other safety scandals by launching an international PR...
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