It is more expensive to acquire a new customer than to retain an existing customer. So is one's organization actively working to retain customers? Marketing is typically focused on customer acquisition, working through advertising, public relations and events to get the word out about the organization, its products, etc. But...
Postcards newsletters have many advantages over traditional newsletters. One of the best uses of postcard newsletters is as a marketing tool for a small business. Postcard newsletters are easier to send out at increased frequency (i.e. weekly or every two weeks) because they are less time-consuming overall. In general, postcard...
Newsletters are most often for and about people. People usually like to see themselves in print. They enjoy reading about themselves and their friends; and, they like to see pictures of themselves and people they know. Most people feel that way whether they admit it or not. Because not all...
To the delight of attorneys everywhere, newsletter editors are making themselves easy targets for lawsuits because they either ignore or don't understand copyright laws. As a newsletter industry insider, the author frequently sees and hears of many examples of copyright infringement. In fact, as a newsletter publisher myself, the author...
Tired of paying big bucks for ads that don't generate enough responses? Need to turbocharge the company's sales? Then a person may want to consider using a very effective but often-overlooked sales tool: a customer newsletter. Newsletters have four times the readership of a traditional ad. Readers find newsletters to...
It happens to virtually every employee newsletter editor. For some newsletter issues, a person has more news than will fit into his newsletter. But if things have been quiet at the person's company in recent months, the person might have the opposite dilemma: Trying to come up with enough articles...
For many newsletter publishers, printing costs may account for the majority of a newsletter's total cost. So if a person is looking to reduce the cost of publishing a newsletter, a good place to start is by re-evaluating the person's printing requirements to see if the person can bring these...
Online newsletters are gaining in popularity for good reason. Because no printing or mailing costs are involved, online newsletters can usually be published for a fraction of the cost of traditional printed newsletters. And because online newsletters can be instantly delivered to readers throughout the world at the click of...
One of the things that continues to strike the author so strongly is the importance of the newsletter's title. A good title invites reading; a bad title sets the relationship off on a negative note that's virtually impossible to overcome. As the most noticeable element on the front page, the...
The first lesson of good newsletter design is to practice the 3Cs: Consistency; Conservation (Clutter-busting); and Contrast. As with any design, these are not hard and fast rules. There is rarely only one way to do something. But one should follow these guidelines and he or she can turn a...
One measure of a newsletter design effectiveness is the first impression a reader has upon seeing it. Does it say boring, exciting, read me now, save me for later, or, don't bother - there's nothing important here?. Without reading more than a few words the nameplate, the choice layout, the...
Promotional Newsletters is a newsletter that is frequently used by businesses to promote a product or service. It is also known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or prospective customers free of charge. Not strictly a sales pitch, the promotional newsletter does...
Bylines should usually be kept simple and non-obtrusive. Bylines should be distinct from the headlines and body copy but shouldn't stand out too much. While bylines are important to authors and can help lend credibility for the reader, they are generally not a newsletter design element that needs to jump...
When articles jump from one page to another, continuation heads identify the continued portion of the articles. The continuation headlines, along with jumplines, provide continuity and cue the reader as to where to pick up reading in one's newspaper, magazine, or newsletter design.
Use graphic accents as end signs to signal the end of an article. End signs are especially useful reader cues in long articles in a magazine or newsletter design that continue on multiple pages of a publication. While end signs shouldn't be too obtrusive a person can still have fun...
One should help readers keep reading by adding jumplines when articles in the newspaper, magazine, or newsletter design continue on another page. Jumplines, also called continuation lines, typically appear at the end of a column, as in continued on page 45. Jumplines at the top of a column indicate where...
The big mistake the author sees a lot of e-business owners making is thinking that simply posting a "Subscribe today" box on their Web sites - and then forgetting about it - is going to attract subscribers by the thousands. Even if the Web site is highly trafficked, this is...
Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
E-newsletters or electronic newsletters have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and information of interest to an organization's target base. With e-newsletters, a person has two broad categories of potential readers: current customers and prospects with...
Does a person know how to really increase his sales & profits online? A guaranteed route to success used by many Internet marketers who turn a profit is to incorporate ezines & newsletters into their marketing strategy. Ezines and newsletters are a genuinely useful tool in the Internet marketer' armory....
