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corporate communications and public relations

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Use "Press Release Grader" to Find Out If You're On Target: From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...; Tags: Internet, Marketing Research, Public Relations, Press Release Grader, Internet Marketing, Search, Jon Greer, Corporate Communications, Marketing; Blog posts 2008-08-04
Yahoo: All Over But the Shouting?: A few days ago, I penned a posting asking that, at the end of the day, do proxy fights matter? I pointed to a new Wharton School of Business report that dumps cold water on the enthusiasm of shareholder activists who have had a field day this...; Tags: Peter Galuszka, Corporate Communications, Marketing, Finance, Public Relations, Financial Accounting, Yahoo! Inc., Shareholder; Blog posts 2008-08-04
Welcome Kit for Journalists Becoming PR People: I came across the perfect "welcome kit" item for journalists becoming PR people: "dark side" t-shirts. For those who haven't heard: journalists like to think of PR as "the dark side" in comparison to their noble pursuit of truth and the shining of...; Tags: Journalist, Public Relations, Corporate Communications, Jon Greer, Marketing; Blog posts 2008-08-01
Bankruptcy PR is the Newest Agency Market Niche: You know the boom times are over when it "bankruptcy PR" becomes the newest market niche for PR agencies. PRWeek reports that "retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing," which the company made on Tuesday. ...; Tags: Agency, PR Agency, Bankruptcy, Bankruptcy PR, Public Relations, Litigation, Advertising & Promotion, Marketing, Corporate Communications, Business Operations, Jon Greer; Blog posts 2008-07-31
Fox News Sets a Bad Example for Media Relations: When you think of Fox News, you may think of some of its positive attributes, such as its take-no-prisoners style and its obvious commercial success. Chance are, though, that you do not think of Fox News as one of the world's premier news organizations. You probably do...; Tags: New York Times Co., Reporter, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-29

How Much Free Work Should Agencies Do To Win New Business?: One of the classic struggles in PR is the courtship process betweenÂ PR agencies andÂ their potential new clients. The client, who needs the services and will pay the bills, wants to reduce his/her risk by learning as much about what the agency will do for them before starting...; Tags: Agency, Advertising & Promotion, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-28
The Long Tail of Public Relations: You've probably heard about the "Long Tail" theory of the web -- that instead of needing to rely on big hits, businesses on the web could expect to see a trickle of steady business as people in need of their products or services used the web to find them. But...; Tags: Long Tail, Web, Public Relations, Channel Management, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-21
Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet; Blog posts 2008-07-14
How to Know If Your Corporate Reputation Needs Fixing: When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...; Tags: Corporate Communications, Marketing, Public Relations, Marketing Research, Harris Interactive, Reputation, Jon Greer; Blog posts 2008-07-08
Turning Journalists Into PR People: There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...; Tags: Marketing, Corporate Communications, Jon Greer, Media, Public Relations, Journalist; Blog posts 2008-07-07
The Fundamentals of a Strong PR Department: Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...; Tags: Corporate Communications, Public Relations, Hiring, Media, Jon Greer, Marketing, Advertising & Promotion; Blog posts 2008-07-03
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Marketing, Communication, Blog, Jon Greer, Internet, Corporate Communications, Public Relations; Blog posts 2008-07-01
Press Release Writing Tips From the New York Times: It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...; Tags: Corporate Communications, Jon Greer, Marketing, Public Relations, Press Release, New York Times Co.; Blog posts 2008-06-30
Job-Hungry Journalists Turning to PR: There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...; Tags: Marketing, Corporate Communications, Professional Development, Public Relations, Journalist, Career, Jon Greer; Blog posts 2008-06-24
Comparing the Benefits of Trained Versus Untrained Bloggers: Here's a follow-up on Monday's Catching Flack post about whether it's better or worse for PR that bloggers are now being offered journalism training from the Society of Professional Journalists. The vote so far on the poll: 14 for trained bloggers, 3 for untrained. I was glad...; Tags: Business Operations, Corporate Communications, Marketing, Quality, Public Relations, Benefit, Coverage, Jon Greer; Blog posts 2008-06-20
Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Journalist, Management, Jon Greer, Internet, Corporate Communications, Marketing, Business Ethics, Blogging, Public Relations, Blogger, Media, Ethics, Leadership; Blog posts 2008-06-16
More McClellan Fall Out: I Told You So: Leave it to a lawyer-turned-journalist to be the one to take the bait and use the Scott McClellan tell-all as an opportunity to rip the PR industry. I told you this would be one of the consequences of McClellan's sell out. It happened on CBS Sunday Morning...; Tags: Corporate Communications, Marketing, Public Relations, Jon Greer; Blog posts 2008-06-13
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public Relations, Now Catching Flack, Blog, Internet, Jon Greer, Corporate Communications, Marketing, Blogging; Blog posts 2008-06-12
Best Practices of PR Departments: How do the best PR departments operate? The authors of the USC-Annenberg study of PR departments compiled a list of 13 best practices among the more than 500 PR departments that responded to their survey: Maintain a higher than average ratio of PR budget to gross revenue....; Tags: Strategy, Best Practice, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-06-06
PR's Relationship With Top Management is Improving: According to the USC-Annenberg study of 520 PR departments in the U.S., PR practitioners are feeling very good these days about their relationship with top management. This survey result is at odds with conventional wisdom, which has PR people perpetually wringing their hands about their perceived lack...; Tags: Practitioner, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-06-05