Resources

498 Resources for

corporate communications and public relations

Subscribe to this listing via:
RSS
Email

BNET Resources

How to Know If Your Corporate Reputation Needs Fixing: When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...; Tags: Reputation, Harris Interactive, Marketing Research, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-08
Turning Journalists Into PR People: There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...; Tags: Journalist, Media, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-07
The Fundamentals of a Strong PR Department: Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...; Tags: Advertising & Promotion, Jon Greer, public relations, PR Department, media; Blog posts 2008-07-03
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Jon Greer; Blog posts 2008-07-01
Press Release Writing Tips From the New York Times: It's not everyday that our friends at the New York Times offer press release writing tips, but they did so today in a story headlined, "Need Press? Repeat: 'Green,' 'Sex,' 'Cancer,' 'Secret,' 'Fat'" The Times took as a starting point a press release about the alleged toxicity...; Tags: Jon Greer, public relations, New York Times Co.; Blog posts 2008-06-30

Reporters Turning to PR as Jobs Evaporate: If this keeps up, we may have to reclassify this Media blog as an Obituary column. Here's today's toll: The Boston Herald plans to lay off between 130 and 160 of its employees this summer. The Baltimore Sun intends to cut around 100 jobs, over half...; Tags: Professional development, David Weir, public relations, Palm Beach, journalism, Palm Inc., job; Blog posts 2008-06-26
Job-Hungry Journalists Turning to PR: There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...; Tags: Jon Greer, public relations; Blog posts 2008-06-24
Comparing the Benefits of Trained Versus Untrained Bloggers: Here's a follow-up on Monday's Catching Flack post about whether it's better or worse for PR that bloggers are now being offered journalism training from the Society of Professional Journalists. The vote so far on the poll: 14 for trained bloggers, 3 for untrained. I was glad...; Tags: Public relations, Quality, benefit, Jon Greer; Blog posts 2008-06-20
Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Blogging, Jon Greer, public relations, blogger, media; Blog posts 2008-06-16
More McClellan Fall Out: I Told You So: Leave it to a lawyer-turned-journalist to be the one to take the bait and use the Scott McClellan tell-all as an opportunity to rip the PR industry. I told you this would be one of the consequences of McClellan's sell out. It happened on CBS Sunday Morning...; Tags: Jon Greer, public relations; Blog posts 2008-06-13
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public relations, Blogging, Jon Greer, EW.com; Blog posts 2008-06-12
Poor Evaluation Methods Remain the Achilles Heel of PR: According to the USC-Annenberg study of PR departments, PR is doing a somewhat better job of evaluating its contribution to the achievement of key corporate goals, but we remain far from successful in developing and using evaluation methods that really get the bosses' attention. "The authors believe that the...; Tags: Achilles heel, Jon Greer, public relations; Blog posts 2008-06-03
The NordicTrack Case Study: The case study of NordicTrack had sales of $16,000,000 and was extremely profitable. At the same time, advertising and follow up materials were weak, feature focused, and had confusing positioning. Inbound telemarketing sales and training programs were strengthened resulting in higher conversions, fewer returns, and sales coming earlier in...; Tags: Sales strategy, Advertising & Promotion, Sales force management, telemarketing, positioning, public relations, sales, radio, training, TV, advertisement; Case studies
Public Relations and Press Releases: In addition to advertising, sales letters, and face-to-face selling, most well-executed marketing plans include one or more of the following public relations tools: press releases, media interviews, editorials and guest columns written by you or an associate, seminars and workshops, public speaking engagements, and special events. This article explains public...; Tags: public relations, public speaking, marketing, newsletter, advertisement, sales; White papers
How to Measure the Effectiveness: Measuring the success of a press release is not cut and dry, in the same way a sale is measured by the amount of additional sales are made. Some people measure the success of a press release by the amount of outlets that published it, while others take a more...; Tags: public relations, sales; White papers
UAB Public Relations and Marketing: This article focuses on the mission of the Marketing Department to bridge the gap between exploring markets and responding to information in order to meet institutional needs. Using market research to identify potential threats and opportunities, this department can help you create products with a competitive advantage, and ensure effective...; Tags: Marketing research, marketing, market research, competitive advantage; White papers
A Career in Public Relations: Public relations is vitally important to an organization's success and survival. Public Relations professionals should strive to serve external and internal audiences' needs -- while supporting business strategies. Therefore, Public Relations professionals must be expert at defining and communicating an organization's corporate positions and information about products, services andprograms to...; Tags: public relations, business strategy, career; White papers
Public and Media Relations: Public relations are conducted through the media, that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said....; Tags: Advertising & Promotion, media, public relations, TV, advertisement; White papers
Improve Your PR Results on the Exhibition Floor: The article is about Public relations at a conference can mean the difference between a company that is ignored and a company that is noticed. Public relations can help your company meet or even exceed your show objectives. Strategic public relations can provide real results and give you "stopping power"...; Tags: exhibition, public relations; White papers
Park Street Capital: Park Street Capital spun out of Tucker Anthony, the early leader in private equity investing nationwide. As one of Boston's most storied investment institutions readied itself to close shop after more than a century of success, a small group of its core investment staff prepared to take on a new...; Tags: restraint, public relations, SEC, private equity, leader; Case studies