Resources

6 Resources for

corporate communications and travis van

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Marketing and PR Blog Picks of the Week: Monday, 10/8 Online Marketing Blog -- "Why Search Marketing is So Hard" Pronet Advertising -- "StumbleUpon: The Antithesis of Google?" Tuesday, 10/9 Marketing Pilgrim -- "Are Newspapers Squandering Yahoo Ad Opportunities? InfoFlow -- "Marketers: There are Seven Separate Intelligences"...; Tags: Marketing research, Travis Van, marketing, public relations, Web; Blog posts 2007-10-12
Should PR Pros Leave Comments on Client Stories?: The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...; Tags: Travis Van, public relations; Blog posts 2007-10-12
Empty PR Exercises That Make Your Company Look Amateurish: Does your company ever dilute its credibility with these types of very common lame-o announcements? Lame Partnership Initiatives -- When Google and IBM announce [even relatively mundane] joint initiatives (like today's announcement that they're partnering to "promote new software development methods" in research and academia), tier-1 business...; Tags: Travis Van, consortium, public relations; Blog posts 2007-10-08
Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: OPEN SOURCE, Travis Van, reviewer, product review, information technology, Matt Sarrel; Blog posts 2007-10-02
Before Your New Product Launch, Solicit Criticism: Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book "The Four Steps to the Epiphany" -- which advocates / roadmaps a much richer interaction between vendors and customers during the entire product development cycle. ...; Tags: Strategy, Travis Van, public relations, marketing; Blog posts 2007-10-01

What Does a 'Relationship' With a Journalist Get You?: You hear a lot of PR folks claim to have 'relationships' with certain journalists. I remember when I was at PR firms how often colleagues would drop names during new business pitches. "Walt Mossberg WSJ, Steve Lohr NYT -- yeah, we have GREAT relationships with them." As if to say...; Tags: Travis Van, public relations; Blog posts 2007-09-19