BNET Industries
- Private
- US
Dow Jones Description
Wired was founded in January 1990 by two engineers who just wanted to make great MPEG products. In the early days, Wired's business model was that of a contract engineering company, retained by big companies (like IBM, Sony, AT&T, Lockheed Martin) to develop technologies & reference designs. As you might imagine, developing for these heavyweights allowed Wired to amass a considerable war chest of MPEG-related intellectual property. Wired's founders were disappointed that this great technology was moving from the laboratories to the consumers' studios so slowly, so they decided to launch the company's own line of products. In 1993, Wired introduced Mason - the first MPEG decoder available for the Macintosh platform. This led to a string of firsts, including the first Macintosh MPEG-2 decoder, the first Macintosh MPEG-2 encoder, and the first PowerBook DVD playback card. Today the Wired MediaPress is the world's best selling professional realtime MPEG encoder. Our latest product, the MasonIP is getting rave reviews from customers. As always, we continue to offer engineering services to companies looking to integrate world-class MPEG solutions in their products.
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2423B Old Middlefield Way
Mountain View, California 94043
1 650 493 7600
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NAICS Code Audio and Video Equipment Manufacturing: 334310
News & Analysis
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Conde Nast Digital Starts Feeding Video Content To Boxee
Boxee users will now be able to watch video clips from Wired.com like this one on how to set up a chemistry lab in your house and Style.com, as well as Style.com’s photo slideshows. Conde Nast Digital has become the latest media provider to do a content distribution deal...
What Do Wired, Obama, N.Y. Times, YouTube, and Sam Zell Have in Common?
Many media executives, struggling to adapt, continue to focus too much on the tools of new media as opposed to opportunities those tools create.  I'm continuously hearing about how this company or that is going to go "multimedia." Too often, what this means to the exec in question is telling...
Zuckerberg Interview Shows It's a Wild, Wired World
Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...
Don't Be Shy About Doing Research on Journalists
If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...
Wired's Chris Anderson: Start Practicing "Long Tail PR"
Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...
Microsoft Spins Wired Magazine?
Ever wonder how large companies and PR firms work together to manage reporters working on in-depth stories? Well, we now know what Microsoft does. Wired Magazine writer Fred Vogelstein was writing a story about Microsoft, and one day an odd item appeared in his inbox. Apparently, Microsoft and its...
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