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Embed BNET Videos: Now you can post BNET videos on your own website or blog. Simply follow the simple instructions in the embedded video above. by Michael Mattis; Tags: Corporate communications, Michael Mattis, BNET Video, video; Blog posts 2008-05-02
BNET Goes International: To celebrate the launches of BNET UK and BNET Australia, we crafted this video asking business managers tough questions, like "Have you ever had an office romance?" Some of their candid answers might surprise you. by Michael Mattis; Tags: Corporate communications, Michael Mattis; Blog posts 2008-05-01
Blinkx Doubles Ad Sales Team: Blinkx seems to be clocking along at a fine pace, doubling its salesforce, according to a new release. From the release: Blinkx, the world's largest and most advanced video search engine, today announced that it has doubled its advertising ...; Tags: Blinkx, Team, Advertisement, Contextual Advertising, Video, Corporate Communications, Marketing, Jake Swearingen; Blog posts 2008-05-09
Planning Ahead Is the Key to Crisis Communications: If you think your organization is safe from having a PR crisis, think again. More likely than not, you'll face the unexpected and you'll need to respond quickly and effectively. Here are some tips gleaned from this week's Bulldog Reporter PR University Audio Conference: How to get...; Tags: Corporate communications, Jon Greer, crisis communication; Blog posts 2008-04-25
2008 Growth Outlook Deteriorated: Blue Chip: WASHINGTON (Reuters) - Even with some signs of improvement in the U.S. financial markets and a temporary boost from the economic stimulus package, the growth outlook for the second half of this year has deteriorated, according to a panel of economic...; Tags: Corporate communications, stimulus, economist, interest rate, business investment, newsletter, Washington, Thomson Reuters Corp., survey, performance; News items 2008-05-09

The Cyborg Industry Springs a Squeak: Medical devices are kind of the Rodney Dangerfield of medicine's high-tech armamentarium. Sure, companies like Medtronic, Guidant and Stryker make artificial replacements or supplements for body parts ranging from hearts to bones (OK -- joints), but for whatever reason, devices don't seem to inspire the popular imagination the way, say,...; Tags: Joint, Stryker Corp., NYT, Corporate Communications, Marketing, David P. Hamilton; Blog posts 2008-05-13
The 3 Secret Signals of Procrastination: I'm an expert at the art of putting off until tomorrow what I should have been doing today. I'm also quite accomplished at rationalizing my actions -- until I'm pushed up against my deadline so hard that my nose is practically flattened. And that's inevitably when I start railing against...; Tags: CC Holland, procrastination; Blog posts 2008-05-05
Blinkx Flies on Google and Newscorp Bid Talk: LONDON (Reuters UK) - Shares of video search engine firm Blinkx surged 50 percent to a seven-month high on Friday, on talk that Internet giant Google and media conglomerate NewsCorp may bid for the firm. The shares were up to 36.75 pence at 10:53 a.m., their...; Tags: Blinkx, Google Inc., Search, Corporate Communications, IPO, Marketing, Financial Services, Oukbs; News items 2008-05-09
Britain's Blinkx Flies on Google, Newscorp Bid Talk: LONDON (Reuters) - Shares of British video search engine firm Blinkx surged 50 percent to a seven-month high on Friday, on talk that Internet giant Google and media conglomerate NewsCorp may bid for the firm. The shares were up to 36.75 pence at...; Tags: SEARCH, Advertising & Promotion, Blinkx, video search engine, Autonomy Corp. plc, search engine company, video search, Internet company, London, Google Inc., media, video, IPO, Thomson Reuters Corp., merger, agency, search engine, Internet; News items 2008-05-09
Selling Game Machines to Weight-Conscious Women: The Nintendo Wii wants YOU!!! -- if you are overweight, a mom, a dad, older, or worried about your fading mental skills. In other words, if you are anyone but the traditional video gamer. Welcome to the world of Wii Fit, an $89 physical...; Tags: Games, Corporate communications, Sean Silverthorne, Nintendo Co. Ltd., Nintendo Wii, game, video; Blog posts 2008-05-06
Video: Sin Stocks are Guilt-Free?: Here's a little video from CNBC about investing in so-called Sin Stocks -- tobacco, gambling, alcohol and defense -- because they hold up well in a recession. There's a lot that can be said on this issue, either way, but I draw your attention to this clip...; Tags: Corporate communications, stock, William Baker, Dennis, video; Blog posts 2008-04-18
The Role of PR for Technology: Disruptive technologies are positively impacting the world in which one live, creating new wealth and reshaping economic and social policy. Having clear messages and public relations programs in place that enable technologists, scientists and other experts to distinctly articulate their vision can not only help them become industry leaders and...; Tags: Strategy, public relations, vision, industry; White papers
The Public Relations Career X Factor: How to Make Your Mark When Breaking Into the PR World: Many students believe that college will have armed them with all the necessary tools for success. However, smart graduates will realize that the practical learning they receive once they begin their new job will match their education within a matter of weeks. Ambitious new professionals will quickly learn that by...; Tags: public relations, job, tool; White papers
Using Bylines in Newsletter Design: Bylines should usually be kept simple and non-obtrusive. Bylines should be distinct from the headlines and body copy but shouldn't stand out too much. While bylines are important to authors and can help lend credibility for the reader, they are generally not a newsletter design element that needs to jump...; Tags: newsletter; White papers
Newsletter Design Clinic: 3Cs: The first lesson of good newsletter design is to practice the 3Cs: Consistency; Conservation (Clutter-busting); and Contrast. As with any design, these are not hard and fast rules. There is rarely only one way to do something. But one should follow these guidelines and he or she can turn a...; Tags: Corporate communications, newsletter; White papers
PR: Power Tool for the 21st Century - Public Relation's Place in the New Millennium: The target audience of this paper is businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives. The author believes that deep down most chief executives understand that doing something about the...; Tags: public relations, sales, tool; White papers
Video Game Violence and Public Policy: Video games will turn 30 years old in 2002. The industry that started with Pong has become a multi-billion dollar worldwide industry. The growth of electronic games has not been without controversy, however. The subset of games that feature violence, gore, and antisocial behavior has raised concern among parents, educators,...; Tags: Games, violence, video game, game, First Amendment, video, industry, marketing; White papers
"Umbrella License" Agreement Can Make Video Viewing at ACSI Member Facilities Legal: ACSI has negotiated an agreement with the Motion Picture Licensing Corporation MPLC so ACSI members may apply for MPLC Umbrella Licenses at reduces rates so that video showings for entertainment purposes in daycares, preschools, and the libraries of Christian schools are legal. For a single fee, the MPLC Umbrella License...; Tags: agreement, entertainment, video; White papers
Effective Strategies for Online PR: The Six Elements of Web-Enabled Communications: This paper describes the six tools of a strategic online communications strategy. The first is a corporate web site. This is the first point of contact for all external audiences. The brand and the message should be consistent with all other offline marketing and PR material. The second is a...; Tags: Channel management, public relations, brand, marketing, Web, Web site, tool; White papers
PR: The Wildcard Marketing Strategy - Charting a PR Path for Small Business: What is the true purpose of public relations and how can it really help impact the growth of a small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where the business owner or marketing executive comes...; Tags: public relations, small business, marketing; White papers