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Use "Press Release Grader" to Find Out If You're On Target: From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...; Tags: Internet, Marketing Research, Public Relations, Press Release Grader, Internet Marketing, Search, Jon Greer, Corporate Communications, Marketing; Blog posts 2008-08-04
Yahoo: All Over But the Shouting?: A few days ago, I penned a posting asking that, at the end of the day, do proxy fights matter? I pointed to a new Wharton School of Business report that dumps cold water on the enthusiasm of shareholder activists who have had a field day this...; Tags: Peter Galuszka, Corporate Communications, Marketing, Finance, Public Relations, Financial Accounting, Yahoo! Inc., Shareholder; Blog posts 2008-08-04
A Qik Look at "Silicon Dragon": Earlier this year I reviewed Silicon Dragon, which gives us a look at China's high-tech industry and tries to see which of them will become the Chinese counterparts to Jeff Bezos, Pierre Omidyar and the Google boys. Think of them as Chinese entries intoÂ the business Olympics....; Tags: Michael Fitzgerald, Marketing, Corporate Communications, Video, Robert Scoble, Olympic Games, China, Silicon; Blog posts 2008-08-04
Welcome Kit for Journalists Becoming PR People: I came across the perfect "welcome kit" item for journalists becoming PR people: "dark side" t-shirts. For those who haven't heard: journalists like to think of PR as "the dark side" in comparison to their noble pursuit of truth and the shining of...; Tags: Journalist, Public Relations, Corporate Communications, Jon Greer, Marketing; Blog posts 2008-08-01
Bankruptcy PR is the Newest Agency Market Niche: You know the boom times are over when it "bankruptcy PR" becomes the newest market niche for PR agencies. PRWeek reports that "retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing," which the company made on Tuesday. ...; Tags: Agency, PR Agency, Bankruptcy, Bankruptcy PR, Public Relations, Litigation, Advertising & Promotion, Marketing, Corporate Communications, Business Operations, Jon Greer; Blog posts 2008-07-31

Ben Stein on the Death of the Necktie: Your Office's Style: Back when attorney, former Nixon speech writer, and professional celebrity, Ben Stein was a youngster, he says in the video above, "Men wore ties to show that they had some kind of organization... A necktie is the sign of a man who is there to work, not to play." ...; Tags: Microsoft Office, Office, Tie, Construction, Corporate Communications, Engineering, Marketing, Michael Mattis; Blog posts 2008-07-30
Fox News Sets a Bad Example for Media Relations: When you think of Fox News, you may think of some of its positive attributes, such as its take-no-prisoners style and its obvious commercial success. Chance are, though, that you do not think of Fox News as one of the world's premier news organizations. You probably do...; Tags: New York Times Co., Reporter, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-29
How Much Free Work Should Agencies Do To Win New Business?: One of the classic struggles in PR is the courtship process betweenÂ PR agencies andÂ their potential new clients. The client, who needs the services and will pay the bills, wants to reduce his/her risk by learning as much about what the agency will do for them before starting...; Tags: Agency, Advertising & Promotion, Public Relations, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-28
Video: Make Telecommuting Work: In this new BNET Video, Sun Microsystem's "chief green evangelist," Dave Douglas, talks about how Sun made telecommuting work, helping the company increase productivity and its employees save time, money and fuel. More BNET Videos Â» by Michael Mattis; Tags: Michael Mattis, Marketing, Workforce Management, Corporate Communications, Human Resources, Video, Telecommuting, Sun Microsystems Inc.; Blog posts 2008-07-24
Stream Live Video from Your Phone with Qik: Your flight was delayed and you can't make it to an important meeting. Sure, you could dial in, but wouldn't it be better if you could "video" in? You can withÂ Qik,Â a free service that streams and records live video from cell phones. Assuming someone in the meeting has a...; Tags: Marketing, Telecom & Utilities, Corporate Communications, Qik, Video, Phone, Rick Broida; Blog posts 2008-07-23
The Long Tail of Public Relations: You've probably heard about the "Long Tail" theory of the web -- that instead of needing to rely on big hits, businesses on the web could expect to see a trickle of steady business as people in need of their products or services used the web to find them. But...; Tags: Long Tail, Web, Public Relations, Channel Management, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-07-21
Wallstrip: Papa John's International Inc. (PZZA): Papa John's got it goin' on, and that has Julie Alexandria singing its praises in this quirky music video.; Tags: text, widgets, online marketing, online sales, cheese, pie, pizza, nyse, pzza, nasdaq, invest, investing, stock stock exchange, wallstrip, stocks, julie alexandria, howard lindzon, Marketing, Corporate Communications, Papa John, Papa John's International Inc.; Videos 2008-07-18
What To Do When a Crisis Hits: Crisis communications experts like to say that every organization is going to have a crisis sooner or later, and that in fact, the underlying reasons for your crisis are probably already festering in your organization. Larry Smith, president of the Institute for Crisis Management, likes to point...; Tags: Crisis, Corporate Communications, Financial Accounting, Marketing, Finance, Jon Greer; Blog posts 2008-07-18
Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet; Blog posts 2008-07-14
Maybe It's Time to Start a Vlog: A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified 'yes.' I don't think you've got to create a journalistic blog (like...; Tags: Video, Doug Simon, Corporate Communications, Blogging, Marketing, Internet, Jon Greer; Blog posts 2008-07-11
"Lazy" Days of Summer?: Going in vacation this summer? With the high price of fuel, increasing the costs of plane trips, road trips and even train trips, you might be better off staying home with a good book. But for how long? That depends on where you live. As BNET1's Jessica...; Tags: Vacation, Video, Corporate Communications, E-mail, Michael Mattis, Online Communications, Marketing; Blog posts 2008-07-10
How to Know If Your Corporate Reputation Needs Fixing: When you're in PR, it's easy to get lost in the day-to-day dramas, crises and opportunities, and to lose sight of big picture. The name for that big picture is "reputation management." Essentially, reputation management is everything you do over the long-term to protect, enhance and burnish...; Tags: Corporate Communications, Marketing, Public Relations, Marketing Research, Harris Interactive, Reputation, Jon Greer; Blog posts 2008-07-08
Turning Journalists Into PR People: There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...; Tags: Marketing, Corporate Communications, Jon Greer, Media, Public Relations, Journalist; Blog posts 2008-07-07
The Fundamentals of a Strong PR Department: Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...; Tags: Corporate Communications, Public Relations, Hiring, Media, Jon Greer, Marketing, Advertising & Promotion; Blog posts 2008-07-03
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Marketing, Communication, Blog, Jon Greer, Internet, Corporate Communications, Public Relations; Blog posts 2008-07-01