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- Part 2: Low Marks for Managing Innovation
- Part 2: Low Marks for Managing InnovationIdea Submission Should Be Normal Part of Strategic PlanningCorporate ideas are frequently lost in cyberspace because few companies have identified the proper workflow for processing ideas. The right solution for most companies is to have a well-designed corporate planning structure that includes one corporate...
- Discussion threads 2007-11-06
Additional Resources
- How to Sell an Idea
- Got an idea that could kick your career into overdrive? Confirm That You and Your Idea Are a Credible Match GOAL: Make sure an appropriate messenger will deliver your message. Selling ideas is not like selling products. With a product, customers...
- Articles 2007-03-19
- Can You Sell Your Idea... to Your Boss?
- Got an idea that could kick your career into overdrive?  Good for you! But be forewarned: selling an idea is not like selling a product. With a product, customers can see what they're buying. With an idea, there's nothing to see except little ol' you. Here's an interactive game that...
- Blog posts 2009-06-02
- How to Sell an Idea
- How to Sell an IdeaHow to sell an ideasI really liked this article. It is full of common sense practical and workable ideas and has got me re-thinking the approach I need to take and how to explain and describe my idea in the right way for those I would...
- Discussion threads 2007-02-07
- Management Secrets of Idea-Friendly Companies
- Management Secrets of Idea-Friendly CompaniesGreat thoughts...but???but what if you have an idea sharing program in place and no one is contributing ideas?Horizonal Rain...The backbone of corporate success is inovative thinking as a team.Ideas are thought processes derived to better improve products or services, as with horizonal rain in extreme winds,...
- Discussion threads 2007-06-08
- Ericsson, Idea Cellular e-mail agreement.(SWEDEN)(Telefonaktiebolaget LM Ericsson)(Brief Article)
- Ericsson has signed an agreement with Idea Cellular for Ericsson Mobile Organizer EMO solution. As per this contract, Ericsson will supply EMO in eight different Indian states. This will enable Idea to provide improved telephony services to mobile users. This agreement will help Idea to concentrate...
- Research articles 2005-08-01
- Five Successful Idea-Sales that Made Careers
- Inside the sales strategies that launched the Xbox, the first reality-TV show, and Enron's big swindle. Microsoft Xbox: Beating Sony at Its Own Game The Product: Electronic gaming platform The Genius: Game Programmer Seamus Blackley The...
- Articles 2007-03-19
- Writing the Killer Idea Pitch
- If you've got an idea for improvements within your own company, it's often easy to assume that your boss will hear you out. window.addEvent('domready', function{ var Tips1 = new Tips($$('.Tips1'), { maxTitleChars: 100, initialize:function{ this.fx = new Fx.Style(this.toolTip,...
- Articles 2007-03-19
- Management Secrets of Idea-Friendly Companies
- How do big companies keep new ideas from falling through the cracks? IBM, Toyota, and Motorola reveal their techniques for smart idea management. IBM Goal: Collaboration among many employees Technique: Online platform that acts as a chat room for ideas ...
- Articles 2007-06-05
- The Unwritten Rules of Corporate Marketing
- A reader writes: Hi, I've worked in this local company for almost 3 years. I have been struggling to convince the owner that promoting our product is an essential element for the product to succeed in the market. How do I make a great...
- Blog posts 2008-06-12
- BOTTLED ILLUSIONS; MEET SCAT: IN MAXX BARRY'S NEW CORPORATE SATIRE ``SYRUP,'' HE'S A MAN WITH A BIG IDEA, A MARKETING IDEA SO BIG EVEN GIANT COCA-COLA CAN'T RESIST.
- Described as ``a survivor from the trenches of corporate marketing,'' Maxx Barry satirizes the world of cola marketing, as told through the characters of Scat, 6 and Sneaky Pete. In this excerpt from the opening chapters of his first book, Mr. Barry Described as ``a...
- Research articles 1999-07-12
- Klaus Schwab: Three Steps To Being a Good Corporate Citizen
- With the New Year comes the inevitable: goals, sometimes known as resolutions. Here’s one that’s outside the norm: be a better corporate citizen. In fact, be a good global corporate citizen. That’s the call from Klaus Schwab, head of the World Economic Forum and...
- Blog posts 2008-01-04
- The Secrets of Successful Idea People
- As important as the continual search for new concepts is to a company, the task of helping those ideas gain traction is just as critical. Everyone who has seen a corporate change initiative whither on the vine knows that there is often a yawning gap between brilliant new ideas and...
- White papers 2003-07-28
- Lame Corporate Blogs ... What's the Point?
- Is it better for a corporation to have a lame blog, or not to have a blog at all?It’s a reasonable question. What percentage of corporate blogs out there today are not lame (“lame†being the presence of the following)?: Lack of frequency of postings -- The company made two...
- Blog posts 2007-07-10
- Landmark Corporate and Accounting Reform Law Seeks to Stem Financial Abuses
- This article explains about the law signed by the president, a sweeping reform of corporate fraud, accounting and securities laws that aims to curb corporate financial abuses and restore confidence in U.S. markets. The article also describes about the Act which severely penalizes deceptive management and accounting practices, imposes new...
- White papers 2002-07-30
- Fixing Corporate Governance
- Some weeks ago, I wrote Corporate Governance is a Myth, an insider's take on why our system of corporate governance doesn’t do what it's supposed to do. Now comes the hard part: figuring out what to do about it. Now, I didn't just fall off the turnip...
- Blog posts 2008-09-29
- Corporate Culture Redefined: How to Navigate Mergers
- DaimlerChrysler AG may soon be just Daimler AG, signaling a separation from the company's pre-Cerberus days -- before the private equity firm bought the U.S. Chrysler division for $6 billion -- and its future as a company not dependent on "the volatile North American market." In the wake of so many failed mergers, analysts are wondering why companies keep...
- Blog posts 2007-10-04
- 2006 HRPS Thought Leader Meeting: The Idea Futures Market
- Traditionally at the HRPS Annual Conference, thought leaders from across the HRPS membership spectrum gather to discuss major issues and trends in human resource management. This year was no different. Members of the board of directors, corporate sponsors, affiliate presidents, and invited guests came together on Sunday morning to explore...
- Research articles 2006-04-01
- Kenan-Flagler MBA Has Idea With Wings
- Executives and their private jets have become a cliche of late, but one UNC Kenan-Flagler Business School grad has an idea that is really taking off...despite the economic slump. Ryan Stone (MBA, Weekend ’04), is the co-founder and CEO of Jetpool, a veteran-owned jet management and shared ownership provider that offers...
- Blog posts 2009-03-26
- 'Conde Nast Portfolio' Was Never a Great Idea
- With the closing today of Condé Nast Portfolio, it's worth taking a moment to question whether the magazine â€" even if it will be officially classified as a victim of the recession â€" was ever a good idea in the first place. Check out this description of...
- Blog posts 2009-04-27
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