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- The Unwritten Rules of Corporate Marketing
- The Unwritten Rules of Corporate MarketingRE: The Unwritten Rules of Corporate MarketingHere's a great Idea! Call an Ad agency- it cost nothing to talk- they may even through in a plan on how they would help market your company for nothing. You start paying by the hour when you use...
- Discussion threads 2008-06-13
- Stupid Marketing Stories
- A while back, I explained how to prevent marketing geeks from issuing embarrassing press releases. That post elicited some complaints, evidently from marketing geeks, who resent my attitude towards marketing. Here is a representative quote, verbatim: “This is the stupidest story I ever stumpled onto.” Well, that...
- Blog posts 2007-04-20
- Microsemi Reorganizes Corporate Marketing; TI Veteran Named to Head Corporate Marketing; Manuel Lynch Departs Company
- Business Editors & High-Tech Writers
- Research articles 2002-03-12
- Cadence Appoints New Vice President of Corporate Marketing
- SAN JOSE, Calif. -- Cadence Design Systems, Inc. (NASDAQ:CDNS) today announced that Rachel Young has joined CadenceR as vice president of Corporate Marketing. Young is responsible for corporate marketing, corporate communications, brand strategy, and sales enablement.
- Research articles 2006-02-13
- Selectica Names Seasoned Marketing Strategist Craig Remy as Vice President, Corporate Marketing
- SAN JOSE, Calif. -- Selectica (NASDAQ:SLTC), a leading provider of enterprise contract lifecycle management and sales configuration solutions, today announced the appointment of Craig Remy as Vice President, Corporate Marketing. Mr. Remy brings more 20 years of experience in branding, strategic messaging, and communications for enterprise technology companies. In his...
- Research articles 2008-05-14
- Spire Corporation Appoints William Wiegler as Vice President of Corporate Marketing; Experienced Marketing Professional Expands Leadership Team
- BEDFORD, Mass. -- Spire Corporation (Nasdaq: SPIR) today announced William Wiegler joined Spire as Vice President of Corporate Marketing. A skilled technology marketing veteran with solar energy industry experience, Wiegler will focus the Company's strategic marketing efforts across all product lines and build on the strengths of their common technology...
- Research articles 2005-07-20
- Synopsys names executive VP, senior VP of corporate marketing and senior VP of human resources
- MOUNTAIN VIEW, Calif.--BUSINESS WIRE--July 18, 1995--Synopsys, Inc. (NASDAQ: SNPS) has appointed an executive vice president and named two new senior vice presidents to its executive management team. Bill Lattin, who most recently served as senior vice president of corporate marketing, has been appointed executive vice president. Former Texas Instruments...
- Research articles 1995-07-18
- Technology Marketing Veteran Jim Ivers Joins Cybertrust
- Cybertrust Inc., a global leader in information security products and services, today announced the appointment of Jim Ivers as Senior Vice President of Corporate Marketing. Ivers, who was most recently Vice President of Corporate Marketing at webMethods, is a technology marketing veteran with experience that spans corporate positioning and messaging,...
- Research articles 2005-01-25
- Retail Briefs.(Kohl's Corp. plans to launch kitchen products)(Icahn and Co. acquired WestPoint Home)(Macy's Corporate Marketing appointed Brad Jakeman)(Wal-Mart Stores Inc. opens a new store)(Family Dollar Stores Inc. appointed Raina Avalon)
- By Staff Kohl's Partners with Food Network Staff By fall 2007 Kohl's plans to launch an exclusive licensed line of kitchen products under the Food Network brand. Table linens is...
- Research articles 2006-10-02
Additional Resources
- The Unwritten Rules of Corporate Marketing
- A reader writes: Hi, I've worked in this local company for almost 3 years. I have been struggling to convince the owner that promoting our product is an essential element for the product to succeed in the market. How do I make a great...
- Blog posts 2008-06-12
- Corporate Identity, Corporate Branding And Corporate Marketing
- In addition to articulating the understanding of the attributes regarding a business identity (the umbrella label used to cover corporate identity, organizational identification and visual identity) the article outlines the characteristics of corporate marketing and introduces a new corporate marketing mix based on the mnemonic "HEADS". In addition, the paper...
- White papers 2003-08-01
- TOM HERRING NAMED SYBASE VICE PRESIDENT OF CORPORATE MARKETING; Powersoft VP of Marketing Expands Role to Oversee Corporate Marketing for Sybase and Subsidiaries
- EMERYVILLE, Calif.--BUSINESS WIRE--July 11, 1995--Sybase, Inc. (NASDAQ:SYBS) today announced that Tom Herring, Powersoft Corporation vice president of worldwide marketing and business development, has been named vice president of corporate marketing at Sybase, Inc. Herring will oversee the company's strategic marketing initiatives, all marketing and communications programs, channels marketing and...
- Research articles 1995-07-11
- Arris. (People & Calendar).(Arris Group names head of corporate marketing)(Brief Article)
- Arris Group Inc. promoted CONNIE WALTERS to head the corporate marketing department. Walters will supervise all facets of the telecommunications ... Arris Group Inc. promoted CONNIE WALTERS to head the corporate marketing department. Walters will supervise all facets of the telecommunications supplier's marketing...
- Research articles 2002-12-23
- People News: UBS hires corporate marketing director.(Brief Article)
- UBS Global Asset Management has hired Howard Nowell as director of institutional corporate marketing, focusing on UK corporate ... UBS Global Asset Management has hired Howard Nowell as director of institutional corporate marketing, focusing on UK corporate pension funds.
- Research articles 2004-06-14
- WhenU Names Joanna Bolles as Vice President of Corporate Marketing to Drive Thought Leadership, Brand and Product Creation Marketing Efforts
- NEW YORK -- Behavioral targeting company WhenU has tapped interactive marketing executive Joanna Bolles as vice president of corporate marketing. Reporting to CEO Bill Day, Bolles will lead all corporate communications, marketing and branding programs for the Company.
- Research articles 2006-06-28
- HD names marketing dir.(Hunter Douglas Window Fashions has named Norm Malone to its corporate marketing team.)(Brief Article)
- UPPER SADDLE RIVER, NJ -- Hunter Douglas Window Fashions, based here, has named Norm Malone to its corporate marketing team. Malone will join the hard window coverings manufacturer as director of marketing programs. He will report directly to Jim Mathews, vp, ...
- Research articles 2001-07-09
- When Is the Right Time to Change the Corporate Marketing Direction?
- The secret of great marketers is not only knowing when to "hold" and when to "fold," but when to revise successful marketing strategies. Marketing is the ultimate game of modifying human behavior. However, Americans tire very quickly today. As a matter of fact, strategies that once worked for two years...
- White papers 2003-01-01
- Intersil Corporation Selects Susan Hardman to Lead Corporate Marketing and Business Development; Will Also Lead Intersil's Investor Relations Program Beginning in October
- MILPITAS, Calif. -- Intersil Corporation (Nasdaq:ISIL), a world leader in the design and manufacture of high performance analog solutions, today announced the appointment of Susan Hardman as its new Vice President, Corporate Marketing. Ms. Hardman will be responsible for corporate marketing and business development. In addition, within the next two...
- Research articles 2004-09-13
- Toshiba America Medical Systems (TAMS) has selected the Cognos EBI Series to support a wide variety of corporate marketing initiatives.(Business intelligence bits)
- Toshiba America Medical Systems TAMS has selected the Cognos EBI Series to support a wide variety of corporate marketing initiatives. "TAMS has been growing sales at an average rate of 20 percent annually over the past three years, and we cr Toshiba America Medical...
- Research articles 2004-09-01
- People on the move: Nowell takes corporate marketing role at UBS.
- Howard Nowell is to join UBS Global Asset Management, subject to approval from the Financial Services Authority, as director of institutional corporate marketing, part of the company's UK institutional business development team. Howard Nowell is to join UBS Global Asset Management, subject to ...
- Research articles 2004-06-07
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