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	<title><![CDATA[corporate social responsibility Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/corporate+social+responsibility.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to corporate social responsibility]]></description>
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		<title><![CDATA[Could Problems with Corporate Giving Make Customers See "Red"?]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=1524]]></link>
		<description><![CDATA[Corporate social responsibility programs can bear a risk to the brand. Harvard Business School marketing professor Michael Norton explains how campaigns like Product Red work -- and what pitfalls companies need to watch out for. by Jeremy Dann]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Nov 2009 03:32:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
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		<title><![CDATA[Top Murdoch Adviser Ginsberg Leaving; Everett Promoted]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-top-murdoch-adviser-ginsberg-leaving-everett-promoted%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Another executive change at News Corp.: Gary Ginsberg, one of Rupert Murdoch&#8217;s top advisers, is leaving the company at the end of the year. Ginsberg, EVP of Global Marketing and Corporate Affairs, joined News Corp (NYSE: NWS). to head corporate communications in 1999 and moved far beyond that; he...]]></description>
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		<pubDate>Mon, 16 Nov 2009 20:10:49 -0800</pubDate>
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		<title><![CDATA[Coke Needs Corporate Responsibility Image Refreshed After Battles Over Labor and Obesity]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004465/coke-needs-corporate-responsibility-image-refreshed-after-battles-over-labor-and-obesity/]]></link>
		<description><![CDATA[Coca-Cola is looking for help advertising its corporate social responsibility efforts in the U.K. and Europe. The soda company is considering pitches from WCRS, Publicis and Coke U.K. roster agency VCCP. Coke is highly sensitive on issues such as obesity, environment, child labor and poverty. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 26 Oct 2009 09:25:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+responsibility.html"><![CDATA[Corporate Responsibility]]></category>
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		<title><![CDATA[The Four CSR Ambitions]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/10/26/csr-ambitions/]]></link>
		<description><![CDATA[I am not sure who first said something like "what gets measured gets done" [often attributed to Peter Drucker - ed] but it was a very wise statement. It is particularly true when we think about corporate social responsibility CSR.    Until recently the CSR section of a...]]></description>
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		<pubDate>Mon, 26 Oct 2009 04:45:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
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		<title><![CDATA[New Britain signs Ferrero supply deal]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F806033a4-b336-11de-ac13-00144feab49a.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ New Britain Palm Oil has signed a $100m deal to supply Ferrero, the Italian confectionery maker, with sustainable palm oil as food producers come under pressure to source commodities ethically and to stop using hydrogenated fats.Ferrero, whose brands include Ferrero Rocher, Nutella and Tic-Tac, stopped using hydrogenated fats two...]]></description>
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		<pubDate>Wed, 07 Oct 2009 15:31:04 -0700</pubDate>
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		<title><![CDATA[Sustainable Business: Fad or Fact?]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/09/01/sustainable-business-fad-or-fact/]]></link>
		<description><![CDATA[Even though the current economic climate has forced businesses to concentrate on other things, carbon footprint,Â sustainability andÂ corporate social responsibility CSRÂ are still being used by many of them to sell to consumers.    These are buzz-words that would have been unfamiliar to the general publicÂ five years agoin but are...]]></description>
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		<pubDate>Tue, 01 Sep 2009 07:08:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
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		<title><![CDATA[The Disconnect Between CSR Efforts and Consumer Perceptions]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=2835]]></link>
		<description><![CDATA[Suppose consumers can't tell which companies are actually responsible citizens.  Will the leaders not be rewarded financially for their efforts in the marketplace?  If that's the case, is it time to reevaluate the corporate social responsibility practice? by Stefan Deeran]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 11 Aug 2009 09:37:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
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		<title><![CDATA[Don't Let the Crisis Kill Corporate Social Responsibility]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=3245]]></link>
		<description><![CDATA[The report cards aren't quite in yet, but it's clear companies have cut back on philanthropy efforts. And that's not a bad thing -- as long as the cuts are done intelligently and with a view to long-term success.    That's the word from one of the academic...]]></description>
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		<pubDate>Tue, 04 Aug 2009 06:52:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
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		<title><![CDATA[Wal-Mart: Values-based Capitalism at its Best]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=3091]]></link>
		<description><![CDATA[Not long ago Wal-Mart was held up as an example of all things wrong with capitalism. Exploitative of workers, the accusations went. Hurts the domestic economy by purchasing too much inventory from abroad. Destroyer of local cultures in other countries. Monopolist. Union buster.    Well, Wal-Mart has certainly...]]></description>
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		<pubDate>Wed, 22 Jul 2009 06:19:04 -0700</pubDate>
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		<title><![CDATA[Kellogg's Diermeier: Social Responsibility a Must for Global Players]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=632]]></link>
		<description><![CDATA[  In an era when corporate CEOs are regularly pilloried for their high paychecks and/or the undue risks their companies take, managers need to gain a grounding in the latest approaches in corporate social responsibility. Kellogg's Daniel Diermeier teaches the next generation of business leaders how to manage stakeholders,...]]></description>
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		<pubDate>Wed, 29 Apr 2009 06:00:25 -0700</pubDate>
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		<title><![CDATA[Green Coffee at Starbucks?]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000624/green-coffee-at-starbucks/]]></link>
		<description><![CDATA[Starbucks aims to have fully recyclable paper cups available by 2012, and has opened its first LEED-certified store.    Those are two of the highlights from the company's new corporate social responsibility report, which became available online Monday.     Among the others:   ...]]></description>
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		<pubDate>Mon, 27 Apr 2009 13:38:27 -0700</pubDate>
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		<title><![CDATA[CSR Reporting May Become Mandatory]]></title>
		<link><![CDATA[http://blogs.bnet.com/dogandpony/?p=164]]></link>
		<description><![CDATA[Corporate social responsibility CSR reports supposedly help companies track their environmental and social impact. The reports prove to customers and other regulators that industries are taking the lead when it comes to tackling social issues. CSR advocates even argue that this approach helps the bottom line and at least bolsters...]]></description>
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		<pubDate>Thu, 08 Jan 2009 08:34:52 -0800</pubDate>
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		<title><![CDATA[B-School Buzz: Cheap Gifts are Good, Half-Price Tuition at St. John's, the Value of Global Social Responsibility]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=244]]></link>
		<description><![CDATA[Stacy Blackman's Weekly Roundup of B-School Intelligence    Two investigators from the Stanford Graduate School of Business have found that when it comes to putting out money for gifts, less may well be more. In several studies, they discovered that although most gift givers assume that a more...]]></description>
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		<pubDate>Fri, 19 Dec 2008 07:13:33 -0800</pubDate>
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		<title><![CDATA[50 U.S. Companies Ranked by Perceived Corporate Social Responsibility]]></title>
		<link><![CDATA[http://blogs.bnet.com/ethics/?p=248]]></link>
		<description><![CDATA[Working with the Reputation Institute, the Boston College Center for Corporate Citizenship has released a ranking of the top 50 companies in the U.S. "that the public distinguishes for corporate social responsibility."    The rankings were based on data from the Reputation Institute's 2008 Global Pulse study, which...]]></description>
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		<pubDate>Thu, 06 Nov 2008 10:36:49 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
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		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
	</item>
	<item>
		<title><![CDATA[The Enterprise Of The Future: Implications For The Workforce]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=893275]]></link>
		<description><![CDATA[According to interviews with over 1,100 leaders from around the globe, the Enterprise of the Future will need to be hungry for change and disruptive by nature, innovative beyond customer imagination, global integrated, and genuine, not simply generous in their corporate social responsibility efforts. Each of these issues has clear...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[Leader]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/workforce.html"><![CDATA[Workforce]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://resources.bnet.com/topic/human+capital.html"><![CDATA[Human Capital]]></category>
		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
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		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[Will the Financial Crisis Kill Corporate Social Responsibility?]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=598]]></link>
		<description><![CDATA[  	The Find: Musings on the effects of the current downturn -- today it looks more like a plunge -- on the uptake of corporate social responsibility CSR initiatives.  	The Source: A post by Adam Jones on the FT Management blog.       The...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 17 Sep 2008 09:36:58 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility+initiative.html"><![CDATA[Corporate Social Responsibility Initiative]]></category>
		<category domain="http://resources.bnet.com/topic/jones.html"><![CDATA[Jones]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
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		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
	</item>
	<item>
		<title><![CDATA[Massey Energy: Has Big Coal's Bad Boy Turned a Corner?]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=1278]]></link>
		<description><![CDATA[Back in May, I posted an item about Massey Energy Co., the nation's fourth largest coal producer that continually draws controversy for its big safety and environmental violations and questionable political campaign contributions in the Appalachian coalfields.    My item noted that Massey's annual meeting was stage-managed precisely...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 21 Aug 2008 09:55:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/massey+energy+co..html"><![CDATA[Massey Energy Co.]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
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		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MEE</category>
		<category domain="tickers">MEE</category>
	</item>
	<item>
		<title><![CDATA[CSR-Washing is the New Greenwashing]]></title>
		<link><![CDATA[http://blogs.bnet.com/ethics/?p=220]]></link>
		<description><![CDATA[Greenwashing.    It's such a catchy piece of shorthand. Greenwashing, for those of you who haven't heard, describes a marketing communications activity that companies engage in when they want to be perceived as ecologically sustainable, even when they're not. Greenwashing, as the BNET Business Dictionary notes, could amount...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 18 Aug 2008 15:40:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/whole+foods.html"><![CDATA[Whole Foods]]></category>
		<category domain="http://resources.bnet.com/topic/csr-washing.html"><![CDATA[CSR-Washing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/web+2.0.html"><![CDATA[Web 2.0]]></category>
		<category domain="http://resources.bnet.com/topic/business+ethics.html"><![CDATA[Business Ethics]]></category>
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		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
	</item>
	<item>
		<title><![CDATA[eDynamic Delivers New Corporate Social Responsibility  Website Design & Development Project for Pepsi]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_May_8/ai_n25399478]]></link>
		<description><![CDATA[NEW DELHI, India -- eDynamic, a Global IT & Interactive Marketing Services, Consulting Firm today announced the successful completion of Web design & development project for PepsiCo India (www.pepsiindia.co.in, NYSE:PBG). This first phase involved research, analysis, benchmarking & scope followed by detailed requirement analysis and conceptualization and build for the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 08 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">PEP</category>
	</item>
	<item>
		<title><![CDATA[Cocreating Business's New Social Compact]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13058_23-174960.html]]></link>
		<description><![CDATA[  The Idea in Brief            Executives and social activists working together? It's true: after decades of mutual distrust, corporations and nongovernmental organizations NGOs are collaborating to combat poverty around the world. Their weapon? Innovative local businesses such as...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 14 Apr 2008 14:25:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/americans+with+disabilities+act+%2528ada%2529.html"><![CDATA[Americans With Disabilities Act (ADA)]]></category>
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		<category domain="http://resources.bnet.com/topic/c.k.+prahalad.html"><![CDATA[C.K. Prahalad]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
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		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/jeb+brugmann.html"><![CDATA[Jeb Brugmann]]></category>
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