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cost-of-sale

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Marketing versus Sales
Well, well... I appear to have proverbially speaking stirred up a hornets nest by pointing out that Marketing has been wearing the Emperors new clothes. I guess Ill have to defend my position.First, though, I have to say something about Xerox, whose strategy a couple of comments defended. Consider:...
Tags: general, sales strategy, marketing research, sales force management, geoffrey james, funnel, marketing, sales, cost-of-sale
Blog posts 2007-05-10
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