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	<title><![CDATA[costing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to costing]]></description>
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		<title><![CDATA[Fighting Low-Cost Competitors]]></title>
		<link><![CDATA[http://www.bnet.com/2436-13068_23-188720.html]]></link>
		<description><![CDATA[Are your rivals slashing prices to capture market share? Learn the right way to keep them at bay — without destroying your profit margins.It's every executive's worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price....]]></description>
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		<pubDate>Tue, 19 Feb 2008 00:00:00 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/costing.html"><![CDATA[Costing]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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		<category domain="http://resources.bnet.com/topic/price.html"><![CDATA[Price]]></category>
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		<title><![CDATA[Four Higher-Price Champions]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13238_23-88181.html]]></link>
		<description><![CDATA[The best way to win a pricing war is to avoid the fight entirely. These products do battle in tough markets, but they generate profits without competing on the basis of price.            	  	  	The Champion: Apple...]]></description>
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		<pubDate>Thu, 14 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
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		<category domain="http://resources.bnet.com/topic/intel+corp..html"><![CDATA[Intel Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PLT</category>
		<category domain="tickers">AAPL,BAYR Y,INTC,PLT</category>
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		<title><![CDATA[How to Beat a Lower-Priced Competitor]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13238_23-88251.html]]></link>
		<description><![CDATA[It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?    On the one hand, all you need to do is...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 14 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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		<title><![CDATA[The Gurus of Pricing Strategy]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13238_23-88253.html]]></link>
		<description><![CDATA[Need advice on how to fend off a low-cost rival? These books are good places to start.  Philip Kotler    	  		His Book:Lateral Marketing (Wiley, 2003)  		His Strategy:Create a highly recognizable brand name.  		Works Best For:Large traditional companies in established markets.  		Less Effective...]]></description>
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		<pubDate>Thu, 14 Jun 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[The Wisdom of Price-War Veterans]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13238_23-88254.html]]></link>
		<description><![CDATA[What does it take to win against the low-ballers? We asked executives from two highly competitive markets — general interest magazines and consumer electronics — how they get customers to pay more.    	People Magazine (Time Inc.)  	  		Rivals: : In Touch, Us Weekly, Star, National...]]></description>
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		<pubDate>Thu, 14 Jun 2007 00:00:00 -0700</pubDate>
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