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13 Resources for

cranfield university and marketing

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Palisade 's RISK software utilised by Cranfield University
TELECOMWORLDWIRE-4 June 2008-Palisade 's RISK software utilised by Cranfield UniversityC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com On 3 June it was reported that, during a research project, the School of Applied Sciences at Cranfield University used RISK software from Palisade Corporation, providers of risk and decision analysis software. The project aimed...
Tags: Cranfield University, Databases, FINANCE, MARKETING, RISK, SOFTWARE
Research articles 2008-06-04
Crankshaft Plunge Grinding Trials Use HEDG
At Cranfield University (Cranfield, Bedfordshire, UK), the School Of Industrial and Manufacturing Science has employed an Edgetek SAT superabrasive grinding machine made by Holroyd (Milnrow, Rochdale, UK) as part of a three year program to improve understanding of the mechanisms of metal removal using High Efficiency Deep Grinding HEDG technology....
Tags: Cranfield University, Government, Manufacturing, MARKETING, PRODUCTIVITY, U.K.
Research articles 2006-09-01
CSCMP's top award will go to Dr. Martin Christopher.(Management UPDATE: AN EXECUTIVE SUMMARY OF INDUSTRY NEWS)
CSCMP's top award will go to Dr. Martin Christopher. The professor of marketing and logistics at Cranfield University in the United Kingdom will receive the 2005 Distinguished Service Award from the Council of Supply Chain Management Professionals at the group's annual conference in October. Dr. Christopher...
Tags: Cranfield University, Dr., logistics, marketing
Research articles 2005-08-01
Beds & Herts learn Smart planning solution
BRANCH NEWS The Beds St Herts branch committee has urged members to join it on 20 January for a branch visit to Cranfield University. Alan Smart, lecturer at the Cranfield School of Management, will give a presentation on collaborative planning and forecasting, looking at some of the problems...
Tags: Cranfield University, forecasting, logistics, MARKETING, SALES, SOFTWARE
Research articles 2004-01-08
Confidence in his step.
Mar 26, 2003 (Far Eastern Economic Review - ABIX via COMTEX) Fook Kiong Lee, the chief executive of BFR Holdings, is hoping that landmine-resistant boots his company makes will find a large market. He spent $US4.5 million on developing production of the blast-and-fragment-resistant, or...
Tags: Cranfield University, MARKETING
Research articles 2003-03-26
Engineous Software Signs Vendor Partners To Aid In The Commercialization of New FIPER Technology; FIPER Team Hosts Event To Demonstrate New Product Development Environment
Business Editors, High Tech Writers CARY, N.C.--BUSINESS WIRE--July 18, 2002 Engineous Software, provider of the award-winning integration, automation, and design improvement software iSIGHT, and related strategic services, announced today the launch of their FIPER Vendor Participant Program. Engineous is in discussions with over 30 major vendors in...
Tags: Company, Cranfield University, Engineous Software, Infosys Technologies Ltd., Manufacturing, MARKETING, software, team
Research articles 2002-07-18
Porous materials make better bearings.
Improved aerostatic bearings made of a porous ceramic have been developed by researchers at Cranfield University. Aerostatic or air bearings are used in applications where it is important to have very fine control over positioning. They literally float on air, making it much easier...
Tags: Branding, Cranfield University, fluid, Manufacturing, MARKETING, researcher
Research articles 2000-08-01
AD gets in a studious spirit
Wal-Mart's training centre in the US inspired Asda to set aside a glut of stores to train up staff -- and now suppliers are catching on that the best way to increase sales is to ensure all staff read from the same hymn sheet. Enter the Allied Domecq "spirits...
Tags: advertisement, Allied Domecq Plc., Cranfield University, MARKETING
Research articles 2000-02-05
Airports bite back after Cranfield findings.
A recently-published survey into airport user costs by the UK's Cranfield University has sparked a war of words between Europe's airports and airlines. Cranfield's latest report into airport charges, which says that some European airports are charging more than double their US counterparts...
Tags: Cranfield University, MARKETING
Research articles 1998-03-01
Business Effective e-Relationship Marketing
A company web site is the most popular e-business application across all business sectors. Establishing and maintaining these sites is expensive. In many cases the business benefits deriving from the site are not clear. Despite the considerable expenditure in time and money in the creation of company websites there has...
Tags: Web, Web Site, Cranfield University, Company Web Site, Web Site Development, Web Technology, Channel Management, Internet, Marketing
White papers 2001-11-23
The Impact Of Using Scorecard Measures For Determining Rewards
Several authors have highlighted the importance of linking Business Performance Measurement systems to rewards. For instance, Kaplan and Norton (1992; 1996; 2001) argue that a linkage between the Balanced Scorecard and rewards is critical as it provides a powerful means for implementing the strategy of a firm, by enhancing internal...
Tags: Performance, Reward, Cranfield University, Performance Management, Balanced Scorecard, Human Resources, Workforce Management, Marketing, Marketing Research
White papers 2004-01-16
Evaluating Investments in CRM With Real Options
CRM practices are being adopted in most industry sectors to build stronger relationships with customers in order to develop superior customer value and increase shareholder value. This article questions the basis upon which the business case for CRM investments is traditionally made, highlighting the shortcomings of focusing only upon discounted...
Tags: Investment, Cranfield University, CRM, CRM Practice, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software
White papers 2004-01-01
How Is Consumer Behaviour Affected by Online Relationships?
This paper sets out to investigate whether consumer buying behaviour has changed or is changing because of the influence of online relationships between companies and consumers. It tests the generic and widely accepted five stage consumer buying model by looking at online consumer behaviour and attitudes, as observed by Marketing...
Tags: Consumer, Cranfield University, Internet, Web Technology, E-business/E-Commerce, Marketing Research, Marketing
White papers 2001-11-01
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