BNET Industries
Last Fiscal Year Sales:$132.0M
- Private
- US
Dow Jones Description
We began humbly in 1987 as a small alliance of like-minded professionals determined to bring new energy and bold thinking to the marketing world. We were brazen enough to think we could make an impact by challenging the conventional. Today we are a much larger alliance, one of the top one hundred largest U.S. agencies, with billings in excess of $100 million. And yet, in most ways, we haven?t changed. Our first client, KFC, is still with us today. But they are joined by a full list of successful international, national and regional clients in business segments from healthcare to financial services, business-to-business to packaged goods, and, most notably, multi-unit retail. We are not a typical, highly structured corporation by any stretch. We are controlled chaos with a purpose. From our open, eclectic office space to our affinity for office pets and spontaneous celebrations, we?ve built an environment for nurturing creativity and success.
CEO and Chairman
Debbie ScoppechioNumber of Employees 80
Contact Information
437 West Jefferson Street
Louisville, Kentucky 40202
(502) 584-8787
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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Inglentions Retains The Creative Alliance for Branding
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TDA Advertising & Design as its first advertising agency of record. TDA's first work --...
News & Analysis
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creative alliance - All News and Analysis
Don Cook and Kevin MacDonald at Creative Alliance
Friends for over 20 years, Maryland-based painters Kevin MacDonald and Don Cook have been transforming our vernacular culture, from old neighborhoods to new movie theaters, into quiet, deadpan images with undercurrents of folk legend, as seen in "City Stories," their recent two-person exhibition. Cook's paintings (all 2005) are fantasies...
Tommy Hilfiger Forms Creative Alliance With VH1 to Produce Fall 1999 Television Advertising Campaign
NEW YORK--ENTERTAINMENT WIRE--Aug. 10, 1999--
Agfa Corporation and Monotype Typography Inc. Release Creative Alliance CD v9.0; World's Most Comprehensive Font Product Features Broad Range of Improvements
WILMINGTON, Mass.--BUSINESS WIRE--June 25, 1999-- Agfa Corporation and Monotype Typography Inc. today announced the release of the Creative Alliance v.9.0, the largest and most powerful collection of typefaces on encrypted CD-ROMs. With the release of version 9.0, the Creative Alliance CD now contains over 7000 PostScriptR and TrueTypeR...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Toni Clem | President |
| Christy Lucas | Chief Financial Officer |
| Dan Franklin | Chief Creative Officer |
| Rick Duffy | Chief Operating Officer |
| Charles Holt | Assistant Creative Director |
| Jodee Goodwin | Director of Creative Services |
| Paula Swanson | Director of Client Services |
| Barbara Fusco | Client Services Manager, Pr Specialist |
| Jennifer Armstrong | Graphic Designer |
| Rachel Volk | Client Services Assistant |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Debbie Scoppechio | CEO and Chairman |
Debbie's business achievements have earned her numerous honors including Top Kentucky Business Owner of the Year, the second woman ever inducted into the Kentucky Business Hall of Fame, and an entrepreneurial excellence award from Working Woman magazine.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | CEO and Chairman | Current |
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | President | Current |
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Chief Financial Officer | Current |
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Chief Creative Officer | Current |
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Chief Operating Officer | Current |
What can we say about Charles? The Renaissance Man is alive and well and working at The Creative Alliance. He's our go-to guy for everything from graphic design, cool creative ideas, cultural trend-spotting, Photoshop genius and IT expertise sort of a cross between McGyver and Leonardo da Vinci. As the lead designer on numerous projects, Charles has created many remarkable print media ads and collateral marketing pieces. He is an accomplished photographer, is great with the written word, and provides the daily dose of humor that keeps things loose around the office.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Assistant Creative Director | Current |
Jodee is TCA's senior designer and developer for online communications. Her technical expertise which is extensive and always growing is matched only by her design talent. She serves as the site architect for all major websites we produce. Jodee keeps us current on the latest protocols for website design, programming, functionality, multimedia and search engine optimization. She has developed our firm's web design and development processes, thus creating a proven approach that helps our clients realize their objectives in launching or re-building their sites. Jodee has also had great success designing for print, and is a bit of a paper swatchbook junkie but we encourage her habit.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Director of Creative Services | Current |
A woman of numerous and diverse interests, Paula brings a very focused professional specialty to The Creative Alliance: relationship building. Paula has dedicated her career to helping companies grow through sponsorship and superior customer service. She most recently built a sponsorship program for Six Flags/Elitch Gardens, outperforming her counterparts nationwide. Prior to that, she sold sport sponsorships for the Colorado Rockies Baseball Club. A former power lifting champion, Paula is also an enthusiastic singer, landscaper, triathlete, tennis player and golfer. Her zeal for all life has to offer makes Paula a very valuable element of our team.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Director of Client Services | Current |
Barbara is an insightful, highly versatile marketing and communications professional who has dedicated 10 years to raising the visibility and the bottom lines of her clients. She ensures the achievement of goals through her unmatched organizational skills and an outstanding ability to build enduring, synergistic relationships. Barbara's experience encompasses strategic and marketing planning, market research, public relations, advertising, sales and marketing collateral and other tactics. Barbara's clients benefit from the perspective she has gained across entrepreneurial, business-to-business, business-to-consumer, non-profit and trade association environments.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Client Services Manager, Pr Specialist | Current |
Jennifer brings years of design expertise and experience to her work at The Creative Alliance. She's equally at home working in print or on the Web, with specialization in packaging design, applying a consistent brand across a wide range of products. When you look up "grace under pressure" in the dictionary, Jennifer's picture will be there. She possesses a remarkable ability to handle multiple projects and the most challenging deadlines. Jennifer oversees press checks for us and is also the go-to person for many of our most complex catalog and websites projects.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Graphic Designer | Current |
Rachel's passion and enthusiasm make her a valuable asset at The Creative Alliance. She manages daily business activities and supports our team in helping clients to achieve desired results. Her ability to juggle multiple tasks simultaneously, while always keeping a smile on her face, is essential to keeping us organized and happy. A devoted runner and athlete, Rachel is accustomed to the hard work and discipline involved with reaching success. She is always willing to go above and beyond, which is what we like best about her.
| Organization | Position | Status |
|---|---|---|
| Creative Alliance | Client Services Assistant | Current |
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