BNET Industries

Last Fiscal Year Sales:$132.0M
  • Private
  • US
Dow Jones Description

We began humbly in 1987 as a small alliance of like-minded professionals determined to bring new energy and bold thinking to the marketing world. We were brazen enough to think we could make an impact by challenging the conventional. Today we are a much larger alliance, one of the top one hundred largest U.S. agencies, with billings in excess of $100 million. And yet, in most ways, we haven?t changed. Our first client, KFC, is still with us today. But they are joined by a full list of successful international, national and regional clients in business segments from healthcare to financial services, business-to-business to packaged goods, and, most notably, multi-unit retail. We are not a typical, highly structured corporation by any stretch. We are controlled chaos with a purpose. From our open, eclectic office space to our affinity for office pets and spontaneous celebrations, we?ve built an environment for nurturing creativity and success.

CEO and Chairman
Debbie Scoppechio
Number of Employees 80
Contact Information

437 West Jefferson Street

Louisville, Kentucky 40202

www.cre8.com

(502) 584-8787

NAICS Code Advertising Agencies: 541810

Recent Events

  • Inglentions Retains The Creative Alliance for Branding

    8/15/09 - Licensing / Contract - View Story

  • TDA Advertising & Design as its first advertising agency of record. TDA's first work --...

    6/15/09 - Licensing / Contract - View Story

News & Analysis

creative alliance - All News and Analysis

Decision Makers

Name (plus bio) Position
Toni Clem President
Christy Lucas Chief Financial Officer
Dan Franklin Chief Creative Officer
Rick Duffy Chief Operating Officer
Charles Holt Assistant Creative Director
Jodee Goodwin Director of Creative Services
Paula Swanson Director of Client Services
Barbara Fusco Client Services Manager, Pr Specialist
Jennifer Armstrong Graphic Designer
Rachel Volk Client Services Assistant

Board of Directors

Name (plus bio) Position
Debbie Scoppechio CEO and Chairman

Debbie's business achievements have earned her numerous honors including Top Kentucky Business Owner of the Year, the second woman ever inducted into the Kentucky Business Hall of Fame, and an entrepreneurial excellence award from Working Woman magazine.

Organization Position Status
Creative Alliance CEO and Chairman Current

Organization Position Status
Creative Alliance President Current

Organization Position Status
Creative Alliance Chief Financial Officer Current

Organization Position Status
Creative Alliance Chief Creative Officer Current

Organization Position Status
Creative Alliance Chief Operating Officer Current

What can we say about Charles? The Renaissance Man is alive and well and working at The Creative Alliance. He's our go-to guy for everything from graphic design, cool creative ideas, cultural trend-spotting, Photoshop genius and IT expertise sort of a cross between McGyver and Leonardo da Vinci. As the lead designer on numerous projects, Charles has created many remarkable print media ads and collateral marketing pieces. He is an accomplished photographer, is great with the written word, and provides the daily dose of humor that keeps things loose around the office.

Organization Position Status
Creative Alliance Assistant Creative Director Current

Jodee is TCA's senior designer and developer for online communications. Her technical expertise which is extensive and always growing is matched only by her design talent. She serves as the site architect for all major websites we produce. Jodee keeps us current on the latest protocols for website design, programming, functionality, multimedia and search engine optimization. She has developed our firm's web design and development processes, thus creating a proven approach that helps our clients realize their objectives in launching or re-building their sites. Jodee has also had great success designing for print, and is a bit of a paper swatchbook junkie but we encourage her habit.

Organization Position Status
Creative Alliance Director of Creative Services Current

A woman of numerous and diverse interests, Paula brings a very focused professional specialty to The Creative Alliance: relationship building. Paula has dedicated her career to helping companies grow through sponsorship and superior customer service. She most recently built a sponsorship program for Six Flags/Elitch Gardens, outperforming her counterparts nationwide. Prior to that, she sold sport sponsorships for the Colorado Rockies Baseball Club. A former power lifting champion, Paula is also an enthusiastic singer, landscaper, triathlete, tennis player and golfer. Her zeal for all life has to offer makes Paula a very valuable element of our team.

Organization Position Status
Creative Alliance Director of Client Services Current

Barbara is an insightful, highly versatile marketing and communications professional who has dedicated 10 years to raising the visibility and the bottom lines of her clients. She ensures the achievement of goals through her unmatched organizational skills and an outstanding ability to build enduring, synergistic relationships. Barbara's experience encompasses strategic and marketing planning, market research, public relations, advertising, sales and marketing collateral and other tactics. Barbara's clients benefit from the perspective she has gained across entrepreneurial, business-to-business, business-to-consumer, non-profit and trade association environments.

Organization Position Status
Creative Alliance Client Services Manager, Pr Specialist Current

Jennifer brings years of design expertise and experience to her work at The Creative Alliance. She's equally at home working in print or on the Web, with specialization in packaging design, applying a consistent brand across a wide range of products. When you look up "grace under pressure" in the dictionary, Jennifer's picture will be there. She possesses a remarkable ability to handle multiple projects and the most challenging deadlines. Jennifer oversees press checks for us and is also the go-to person for many of our most complex catalog and websites projects.

Organization Position Status
Creative Alliance Graphic Designer Current

Rachel's passion and enthusiasm make her a valuable asset at The Creative Alliance. She manages daily business activities and supports our team in helping clients to achieve desired results. Her ability to juggle multiple tasks simultaneously, while always keeping a smile on her face, is essential to keeping us organized and happy. A devoted runner and athlete, Rachel is accustomed to the hard work and discipline involved with reaching success. She is always willing to go above and beyond, which is what we like best about her.

Organization Position Status
Creative Alliance Client Services Assistant Current
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