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	<title><![CDATA[creative business solutions Resources | BNET]]></title>
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		<title><![CDATA[Creativity As A Business Tool]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=287981]]></link>
		<description><![CDATA[Why does a business need creativity? Before answering this question, there is one point that should be made. Creativity, like Innovation is not absolute. Creativity in a business context is relative to the current and previous states of the business and its associated organisational culture. Most people who are in...]]></description>
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		<pubDate>Mon, 30 Jan 2006 00:00:00 -0800</pubDate>
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