Creative Services Inc.

Tracey Lonson, VP of Creative Services, is a natural leader with a proven track record for success. She brings a solid blend of advertising agency experience and traditional marketing and branding expertise to the Impact Engine management team. Tracey Lonson has over 10 years experience in marketing, advertising, sales, project management, and account services. She is a quintessential example of an Impact Engine customer. In fact, prior to joining Impact Engine, she used the company's multimedia solutions to achieve successful results. This first-hand experience and invaluable perspective enable Ms. Lonson to develop and execute marketing campaigns that truly communicate Impact Engine's value proposition to its customers. Ms. Lonson identifies with her target audience and understands that many marketers have full liability to market and sell products without sufficient budget or resources. Furthermore, her advertising agency experience has given her a clear understanding of the fact that media buying, placement, and production can be a painful process. She is enthusiastic about Impact Engine's multimedia solutions because they truly eliminate these industry pain points. Tracey began her career at Plum Productions in Santa Monica, California as a production and creative assistant. She then transitioned into the Internet world when she joined NextLeft, a San Diego company specializing in Internet Business Solutions. Ms. Lonson played an integral role in growing NextLeft from a team of 5 to a company of 300. From there, she went on to managing strategic partnerships and developing successful marketing and advertising solutions for Clear Channel Communications and Ad Ease, a full service advertising and public relations agency in San Diego. Prior to joining Impact Engine, Ms. Lonson proved herself as a results-oriented Director of Marketing for Del Mar Heritage, LLC, a leading residential and commercial developer, while simultaneously obtaining her California Department of Real Estate (DRE) License. Tracey Lonson lives in La Mesa with her husband, Justin, and dog, Keeno. She loves to cook, scuba dive, travel, and unwind in La Fonda, Baja for weekend getaways.

As Production Manager for Sage Age Strategies, Bill utilizes his unique gifted talent of his management skills, professionalism and dedication in his position. Bill focuses on both the internal workings at Sage Age and the external production process. While many of us focus on the projects at hand, Bill skillfully oversees all projects. Working in conjunction with Account Managers, the Vice President of Creative Services and the Creative Director, Bill oversees all in-house production, managing the flow of the creative work to meet deadlines. Bill is an integral part of each project from the onset-providing the initial estimate of the job, and assuring consistency in design, type style, logo placement, paper stock, colors and inks, etc. Beyond the agency, Bill manages the process by scheduling the print production with our outside vendors, color separators, photographers, service bureaus/film output companies and others. His involvement assures consistency, quality and timely deliveries. "I really enjoy the Production Management position because it allows me an opportunity to help shape the product at every stage of the creative process. Seeing the end result is especially exciting when you realize all the collaborative creative effort it took to reach that point. People are a company's most important asset," says Bill, "At Sage Age, we are fortunate to have talented, devoted people on board. What really gives me satisfaction is the moment when the client says they are excited about the material. That makes it all worthwhile." A stalwart advocate of community support, Bill has volunteered extensively over the years. He was a member of the board of Hope Enterprises, served on the membership committee for the Chamber of Commerce and was a church council member at St. Boniface Parish. He also volunteered as a board member of the YMCA and as Vice President of the Lycoming County Food Bank.

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Charlie Sadoff is the founder and president of Mighty Pictures, Inc. located in New York City. His work as a producer, writer and editor has been met with both critical acclaim and the industry's highest awards. He counts among his clients some of the most outstanding brands in the world of television and film, including HBO , CBS , ESPN , Nickelodeon , Spike TV , Miramax and The History Channel. In 1991, Sadoff began his career as an editor at Douglas Jines Editorial in New York City. While there he worked as an editor on the groundbreaking and Emmy Award winning Liquid Television produced by Colossal Pictures as well as Peter Gabriel's music video Steam which won an MTV Music Video Award for Best Editing. In 1994, Sadoff was hired by TNT & Cartoon Network to help launch the channels in Asia. He would spend the next three years in Hong Kong as the network's Senior Producer for Creative Services. While there he would produce campaigns in India, Thailand, Taiwan, Singapore, the Philippines and Australia. His work garnered multiple international awards including several Promax Golds and a prestigious Broadcast Design Award. In 1997, Sadoff joined Miramax Films as an editor and producer of feature film trailers and commercials working on such movies as Smoke Signals , She's All That , Next Stop Wonderland , 54 , Little Voice and the Oscar Winning Life is Beautiful . In 1999, Sadoff edited the independent feature Jersey Guy which was released by Castle Hill . Later that year he signed on with the entertainment division of the National Basketball Association where he was a producer of features for weekly shows and specials. In 2000, Sadoff produced feature segments for HBO's award winning Inside the NFL . He also served as a writer, producer and editor of the 10 hour documentary, The Rites of Autumn, The Story of College Football which aired on ESPN and was released on Home Video and DVD by Lions Gate . In 2002, Sadoff founded Mighty Pictures , Inc. as a full service production company specializing in documentaries, feature film trailers and commercials. Under the Mighty banner he has produced several documentaries for the NBA , ESPN, The History Channel as well as three CBS Sports Spectaculars . Sadoff is a graduate of Johns Hopkins University and currently lives in New York City with his wife and two children.

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As LightHaus' Senior Designer of Creative Services, Scott brings more than 20 years experience in marketing communications & design, 12 of which have been spent designing marketing projects for the high-tech sector. Scott has led design and Marketing initiatives for companies both in Canada and the U.S. such as, Online Resources, Epic Data International, WebTech Wireless, NetSimplicity , ElectricMail co., Wavemakers Inc., and Selkirk Finacial Technologies. Scott studied design at the Emily Carr College of Art and Design Institute and has been recognised for excellence by KPMG Strategic Marketing, Print Industry of America, Go-To-Market Strategies, Graphic Resources Annual Report Showcase and Potlatch Paper co. Scott is dedicated to producing inspiring communication solutions, from originating our company's brand's identity to management and development across off and online media.