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- Creative Strategy
- a technique for determining the most effective creative approach to reach a target audience
- Creative Strategy definition on BNET »
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- Craig Allen: When Employees Own the Business
- Craig Allen is CEO of Spark Unlimited, a gaming company structured on scrum development, a rugby strategy which splits a single business into small, cross-development teams to increase efficiency. Allen elaborates on the benefits of scrum development for both Spark Unlimited and its employees.
- Videos 2008-03-08
- Marc Campbell: New Entertainment Business Models
- Marc Campbell is a comedian who used his strong business background to found Independent Comedy Network. The Network is an online venue for premium entertainment which uses unique and innovative structures in creating partnerships with both creatives and content distributors. Campbell talks about his company's strategy which is geared toward...
- Videos 2008-03-08
Additional Resources
- Siegel & Gale Adds Two Creative Executives - Richard Smith, Creative Director & Ben Hermel, Design Director
- NEW YORK--BUSINESS WIRE--Nov. 18, 1999-- Siegel & Gale, the market-leading builder of businesses and brands in the information economy, today announced the appointments of Richard Smith as creative director and Ben Hermel as design director at its New York headquarters. Mr. Smith will be responsible for design and...
- Research articles 1999-11-18
- Web Site Promotion Strategy
- A media strategy will be determined primarily by your target audience. Are you going to spend your promotional money entirely online, or some or all of it offline? It is interesting to see how many online brands are spending money in offline media. The decisions about where to advertise offline,...
- White papers 2001-03-16
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- MTV Networks.(PROGRAMMING)(appointments)(Brief Article)
- At MTV Networks: JOSH GREENBERG, creative director/ co-producer/producer, MTV Movie Awards/creative director, ASA branding campaign/VH1 Classic launch, named senior VP, programming and creative strategy, MTV Latin America; TATIANA RODRIGUEZ, ... At MTV Networks: JOSH GREENBERG, creative director/ co-producer/producer, MTV Movie Awards/creative director, ASA...
- Research articles 2005-07-18
- 7056: Biological Clocks Warfare.
- Ad Age's TalentWorks published the semi-annual perspective on why White women don't succeed as well as White men in agency creative departments.Creativity Knows No Gender, but Agency Creative Departments Sure DoWhy Motherhood and Creative Directing Don't MixBy Karen Mallia This year's Advertising Age Women to Watch were asked the question:...
- News items 2009-08-31
- John McCain's Smart Blogger Relations Strategy
- Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...
- Blog posts 2008-05-20
- Shaping Strategy in a World of Constant Disruption
- Hammered by relentless technological change, many companies take a reactive stance: They focus solely on keeping up, protecting their existing markets, and improving their performance. But a few companies take a proactive stance by executing...
- Articles 2009-01-06
- Who's Your City: How Creative Class Cities Will Beat the Recession
- In this interview with BNET, Richard Florida explains why his latest book "Who's Your City?" matters to workers during a recession and how a business's location affects not only the talent pool, but also its ability to innovate. ...
- Articles 2008-03-20
- MTV Networks.(appointments.)(Brief Article)
- MTV Networks Latin America has added JOSH GREENBERG as senior vice president, programming and creative strategy, MTV Latin America. He was VP, creative marketing for the Fox Television Network. Also, TATIANA RODRIGUEZ was elevated to vice pres MTV Networks...
- Research articles 2005-07-11
- what you missed.(Nokia Corp.'s advertising pitch)(Lifetime Television Network hires Andrea Wong)(Barack Obama taps advertising agencies GMMB and SS&K)(Brief article)
- Nokia Corp. is dividing the pitch for its $300 million-plus account review into two parts: creative and creative strategy and network distribution. Three shops are participating for each piece of the business. WPP Group's JWT, along with independents Nokia Corp. is dividing the pitch for its...
- Research articles 2007-04-30
- Retail Roundup: Rite Aid to Close More Stores, Retailers Get Creative, Target vs. Wal-Mart, More
- Rite Aid plans to close additional stores -- Pennsylvania-based drugstore-chain Rite Aid is looking at its 4,900 locations under a microscope as it ponders closing more stores next year on top of the 181 units shuttered year-to-date. "I do think there will be some additional store closures," said John Standley,...
- Blog posts 2008-12-19
- Ubizen wins coveted Frost & Sullivan Market Engineering Award for best Customer Approach Strategy; Ubizen recognised for creative marketing strategy and strong channel partnerships.
- M2 PRESSWIRE-13 August 2003-Ubizen: Ubizen wins coveted Frost & Sullivan Market Engineering Award for best Customer Approach Strategy; Ubizen recognised for creative marketing strategy and strong channel partnershipsC1994-2003 M2 COMMUNICATIONS LTD RDATE:08132003 Ubizen, the principal provider of Managed Security Solutions MSS...
- Research articles 2003-08-13
- Whose Recession Strategy Is the Smartest? | BNET Poll
- Whose Recession Strategy Is the Smartest? | BNET PollRE: Whose Recession Strategy Is the Smartest? | BNET PollAs always in life the right answer is the one that fits your business the best. I make my plans on the facts and conditions that surround my business, not herd think.RE: Whose...
- Discussion threads 2008-10-23
- Implementing a Marketing Strategy
- Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses don't have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the...
- Articles 2007-06-26
- Crisis Management Strategy: Prayer?
- Crisis Management Strategy: Prayer?GODGOD is in control of all things. That is what is wrong with this world, people like you want to push GOD out. GOD is the only one that can help.RE: Crisis Management Strategy: Prayer?If a CEO were to pray for advice in times financial...
- Discussion threads 2007-11-14
- How Will Your Marketing Strategy Change in 2009?
- How Will Your Marketing Strategy Change in 2009?RE: How Will Your Marketing Strategy Change in 2009?It is time to get creative with advertising. Getting creative and thinking outside the box will improve the ROI on advertising and outsmart the competition.
- Discussion threads 2008-10-21
- Exclusive BNET Australia reader offers from The Creative Leadership Forum
- As a part of our new partnership with The Creative Leadership Forum we’re pleased to announce that we have 25 free passes --- exclusive to BNET Australia readers --- to The Sound of Leadership. On September 2, The Creative Leadership Forum will be hosting a two-hour workshop...
- Blog posts 2008-08-08
- Coke seeks Hollywood's help in devising marketing strategy. (Creative Artists Agency Inc. to hired for Coca-Cola marketing campaign) (Brief Article)
- The Coca-Cola Co. has gone Hollywood: The soft-drink company will hire Creative Artists Agency Inc. to help Coke develop worldwide marketing and media strategies. Creative Artists, considered Hollywood's most powerful talent agency, will help The Coca-Cola Co. has...
- Research articles 1991-10-11
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