<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[creative strategy Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/creative+strategy.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to creative strategy]]></description>
	<s:counts start="0" returned="2" found="2" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Marc Campbell: New Entertainment Business Models]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-191444.html]]></link>
		<description><![CDATA[Marc Campbell is a comedian who used his strong business background to found Independent Comedy Network. The Network is an online venue for premium entertainment which uses unique and innovative structures in creating partnerships with both creatives and content distributors. Campbell talks about his company's strategy which is geared toward...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Sat, 08 Mar 2008 20:22:03 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/independent+comedy+network.html"><![CDATA[Independent Comedy Network]]></category>
		<category domain="http://resources.bnet.com/topic/creative+strategy.html"><![CDATA[Creative Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/new+media.html"><![CDATA[New Media]]></category>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/marc+campbell.html"><![CDATA[Marc Campbell]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
	</item>
	<item>
		<title><![CDATA[Craig Allen: When Employees Own the Business]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-191402.html]]></link>
		<description><![CDATA[Craig Allen is CEO of Spark Unlimited, a gaming company structured on scrum development, a rugby strategy which splits a single business into small, cross-development teams to increase efficiency.  Allen elaborates on the benefits of scrum development for both Spark Unlimited and its employees.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Sat, 08 Mar 2008 18:33:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/gaming.html"><![CDATA[gaming]]></category>
		<category domain="http://resources.bnet.com/topic/creative+strategy.html"><![CDATA[creative strategy]]></category>
		<category domain="http://resources.bnet.com/topic/spark+unlimited.html"><![CDATA[Spark Unlimited]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/craig+allen.html"><![CDATA[Craig Allen]]></category>
		<category domain="http://resources.bnet.com/topic/allen.html"><![CDATA[Allen]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/business+structure.html"><![CDATA[business structure]]></category>
		<category domain="http://resources.bnet.com/topic/technology.html"><![CDATA[technology]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/scrum+development.html"><![CDATA[scrum development]]></category>
	</item>
</channel>
</rss>
