Creative Technology Ltd.

Eric Rosenthal is an Adjunct Professor at New York University (NYU) Tisch School of the Arts Interactive Telecommunications Program teaching a master's class entitled "Digital Imaging:Reset" -- a workshop that changes the rules for capturing and printing digital imagery. By grasping a better understanding of the fundamentals and limitations of digital photography the student uses hands on techniques to produce breathtaking digital images that rival those of film. Eric is President of Creative Technology, LLC (CTech), a company specializing in new and advanced imaging technology consulting and development. CTech is currently working on a project to prototype a full-spectrum imaging sensor and display. R & D on imaging technology leading to this current project has been sponsored by the Office of Naval Research, Defense Advanced Projects Agency, NSA, Naval Research Lab and NASA. The full-spectrum imaging system is based on a novel Wave Theory of Human Vision. Several patent applications have been filed on the sensor, spectrometer and display designs. One patent has been awarded on a full-spectrum display. Eric was Vice President of Advanced Technology Research (ATR) at Walt Disney Imagineering Research and Development, Inc. ATR focused on identifying and evaluating technologies and solutions from research labs all over the world in an effort to keep Walt Disney's business units at the cutting edge of new technologies. In 1999, Eric successfully completed the construction of Disney/ABC's Times Square Studios at 1500 Broadway. His innovative design of the glass and camera systems is in daily use on ABC's Good Morning America and 20/20 Downtown. Prior to joining WDI in 1992, Eric worked as a technical consultant and project manager for NIKE R & D, and SONY Systems Integration Division. He became known for his audio and video systems engineering accomplishments during his 26-year tenure with ABC Television in New York. As general manager of A/V systems engineering at the ABC TV network, he revamped and updated many of the ABC broadcast centers and studios across the United States. He supervised the design, engineering and installation of new facilities, providing them with state-of-the-art, computerized lighting, rigging, audio-video, routing switchers and distribution systems. Eric received an Emmy award for his work as technical project manager for the audio-video systems engineering of ABC's coverage of the 1980 Winter Olympics in Lake Placid, New York. Eric has been awarded 3 patents and has 3 patents pending.