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	<title><![CDATA[creativity Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/creativity.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to creativity]]></description>
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		<title><![CDATA[5 Examples of the Commodification of Creativity That Sound a Death Knell for Art Directors]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004113/5-examples-of-the-commodification-of-creativity-that-sound-a-death-knell-for-art-directors/]]></link>
		<description><![CDATA[Unilever, PepsiCo, Brammo, Glaceau's VitaminWater and Pernod-Ricard have all recently bypassed traditional ad agencies in favor of crowdsourcing or other commodified creative processes. BNET has noted before how free design software on the web appears to be putting professional creatives out of jobs. Here are five examples of the comodification...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 25 Sep 2009 09:33:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Unstick Your Thinking]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13722_23-338913.html]]></link>
		<description><![CDATA[We hear from Joanna Maxwell of Work in Colour who offers some effective tips for those with "creativity block".]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 03 Sep 2009 22:57:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/tip.html"><![CDATA[Tip]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/joanna+maxwell.html"><![CDATA[Joanna Maxwell]]></category>
		<category domain="http://resources.bnet.com/topic/best+practices.html"><![CDATA[Best Practices]]></category>
	</item>
	<item>
		<title><![CDATA[Bogusky: "Creativity May Be a Commodity"; Eyes End of Big Agency Era]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002960/bogusky-creativity-may-be-a-commodity-eyes-end-of-big-agency-era/]]></link>
		<description><![CDATA[In an interview with a Huffington Post blogger, Crispin Porter + Bogusky boss Alex Bogusky suggested "creativity might be a commodity." The statement is interesting because it shows that he is thinking about what is arguably the single biggest threat to the agency business today: The fact that creativity is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Jul 2009 09:06:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Does Your Business Have the DNA for Creativity? | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/07/06/does-your-business-have-the-dna-for-creativity-btalk-australia/]]></link>
		<description><![CDATA[(Episode 280; 14minutes 55) Is your business creative? Or are you stuck doing things the same old way, perhaps because finding alternatives is too big a risk, particularly in the current economic climate? Time and time again we see how creativity rests behind some of the world's fastest growing companies....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 06 Jul 2009 11:30:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dna.html"><![CDATA[DNA]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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	<item>
		<title><![CDATA[Four Essential Elements of Creativity]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/07/05/four-essential-elements-of-creativity/]]></link>
		<description><![CDATA[Creativity is something that you can turn on at will --- just like a light switch.    All you need are the four essential elements of Creativity: Focus, People, Tools and Time.    	Focus: Find an area of general or specific focus --- finish this sentence:...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 05 Jul 2009 17:14:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/jennifer+goddard.html"><![CDATA[Jennifer Goddard]]></category>
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	<item>
		<title><![CDATA[Want to Boost Creativity? Move to Another Country]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=883]]></link>
		<description><![CDATA[Did you take advantage of a study abroad program while you were in college? If so, you may be more creative than those who didn't.    According to research appearing in the May issue of the Journal of Personality and Social Psychology, people who have lived in foreign...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Jun 2009 09:09:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/professor.html"><![CDATA[Professor]]></category>
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		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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	<item>
		<title><![CDATA[Pack Your Suitcase to Boost Creativity, Study Suggests]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=1717]]></link>
		<description><![CDATA[  	The Find: Need creative minds to help your firm innovate its way out of the crisis? Recent research suggests sending your people abroad may do the trick.  	The Source: A write-up of recent research on Kellogg Insight.    The Takeaway: Hemingway went to Paris, Gauguin...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Apr 2009 04:53:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/professor.html"><![CDATA[Professor]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
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	<item>
		<title><![CDATA[BlackBerry the Death of Creativity]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=659]]></link>
		<description><![CDATA[In groundbreaking research over this decade, Harvard Business School professor Teresa Amabile and colleagues identified workplace conditions that both foster and kill creativity.    Too much time pressure is a bad thing, but just enough pressure brings out the best in people. Another creativity killer: interruption. After being...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Feb 2009 05:21:43 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/rim+blackberry.html"><![CDATA[RIM BlackBerry]]></category>
		<category domain="http://resources.bnet.com/topic/bye-bye+blackberry+following+amabile.html"><![CDATA[Bye-Bye BlackBerry Following Amabile]]></category>
		<category domain="http://resources.bnet.com/topic/handhelds.html"><![CDATA[Handhelds]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
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	<item>
		<title><![CDATA[Creativity and the Role of the Leader]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13056_23-238789.html]]></link>
		<description><![CDATA[              In today's innovation-driven economy, understanding how to generate great ideas is an urgent managerial priority. And that calls for major doses of creativity. But many leaders assume creativity is too elusive and intangible to be managed....]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 06 Jan 2009 16:42:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/idea.html"><![CDATA[Idea]]></category>
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		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
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		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/teresa+m.+amabile.html"><![CDATA[Teresa M. Amabile]]></category>
		<category domain="http://resources.bnet.com/topic/mukti+khaire.html"><![CDATA[Mukti Khaire]]></category>
		<category domain="http://resources.bnet.com/topic/teresa+m.+amabile%252c+mukti+khaire.html"><![CDATA[Teresa M. Amabile, Mukti Khaire]]></category>
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		<title><![CDATA[When Does Creativity Become Innovation?]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/10/21/when-does-creativity-become-innovation/]]></link>
		<description><![CDATA[This question, posed at the recent 14th Annual International Creativity Conference in Africa,Â  seems simple to answer at first. Creativity is generally defined as coming up with new and useful ideas and innovation is implementing those ideas. However, we all know it is not that simple.    Kobus...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 21 Oct 2008 17:46:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/jennifer+goddard.html"><![CDATA[Jennifer Goddard]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/jennifer+goddard.html"><![CDATA[Jennifer Goddard]]></category>
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	<item>
		<title><![CDATA[6 Steps to Cre8ive Problem Solving]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/09/11/6-steps-to-cre8ive-problem-solving/]]></link>
		<description><![CDATA[Creativity really is simple as 1, 2, 3 (and 4, 5, 6). It is a common misperception that you have to be born creative or a real maverick in order to think creatively. Creativity is a process and rule followers are generally more successful in creativity sessions.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Sep 2008 23:16:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/training+and+certification.html"><![CDATA[Training And Certification]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jennifer+goddard.html"><![CDATA[Jennifer Goddard]]></category>
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	<item>
		<title><![CDATA[Thinking Creatively]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13722_23-217236.html]]></link>
		<description><![CDATA[BNET Australia blogger Robert Gerrish discusses straightforward steps to develop and nurture creativity with Deborah Kneeshaw, adjunct faculty member of the Australian Graduate School of Management.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 21 Aug 2008 00:13:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
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		<category domain="http://resources.bnet.com/topic/best+practices.html"><![CDATA[Best Practices]]></category>
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	<item>
		<title><![CDATA[New book on Edison coming soon]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=130]]></link>
		<description><![CDATA[The blog 800CEOread gives a thumbs up to a new biography of Thomas Edison, "Edison on Innovation: 102 Lessons in Creativity." It says that the book humanizes Edison in a way previous biographies have not, and calls it "a refreshing way to go about invoking creativity." by Michael Fitzgerald]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 18 Jan 2008 05:51:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/thumb.html"><![CDATA[Thumb]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
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		<title><![CDATA[Slow Down To Be More Productive-The True Value Of Free Time]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=378967]]></link>
		<description><![CDATA[Setting aside "Free" time is another key to increasing productivity. Free time is time for which you have no agenda. Free time is time during which you set your To Do list aside and just see what you feel compelled to do during that time. Free time promotes creativity. Free...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/agenda.html"><![CDATA[Agenda]]></category>
		<category domain="http://resources.bnet.com/topic/timeandcash.com.html"><![CDATA[TimeAndCash.com]]></category>
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		<title><![CDATA[Breakthrough Thinking from Inside the Box]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13058_23-178850.html]]></link>
		<description><![CDATA[  The Idea in Brief            Imagine attending a meeting at which you and your colleagues have to invent an idea for a new business. The only instruction you're given is to "think outside the box." The task is...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 13 Dec 2007 17:34:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/kevin+p.+coyne.html"><![CDATA[Kevin P. Coyne]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<category domain="http://resources.bnet.com/topic/patricia+gorman+clifford.html"><![CDATA[Patricia Gorman Clifford]]></category>
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		<category domain="http://resources.bnet.com/topic/ren%25c3%25a9e+dye.html"><![CDATA[Renée Dye]]></category>
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	<item>
		<title><![CDATA[Boost Your Creativity And Put It To Work For You]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=347411]]></link>
		<description><![CDATA[There are times when it can feel like you have simply run out of good ideas. This is the classical "Writer's block," and you don't have to be a writer to experience this phenomenon. No matter what you do for a living, your creativity can be one of your best...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 29 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
		<category domain="http://resources.bnet.com/topic/buzzle.com.html"><![CDATA[Buzzle.com]]></category>
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	<item>
		<title><![CDATA[Innovation Or Efficiency: How To Balance Creativity And Execution]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=345503]]></link>
		<description><![CDATA[All organizations have two objectives: to be profitable and to create the future. The challenge is to be both innovative and efficient. In a complex world, excellence in management is hard enough without managers being pulled in opposing directions. But they are faced with two organizational objectives that are not...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 21 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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	<item>
		<title><![CDATA[Leading Clever People]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13056_23-167688.html]]></link>
		<description><![CDATA[                              The Idea in Brief                ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 07 Nov 2007 12:30:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/expertise.html"><![CDATA[Expertise]]></category>
		<category domain="http://resources.bnet.com/topic/in+brief.html"><![CDATA[In Brief]]></category>
		<category domain="http://resources.bnet.com/topic/rob+goffee.html"><![CDATA[Rob Goffee]]></category>
		<category domain="http://resources.bnet.com/topic/gareth+jones.html"><![CDATA[Gareth Jones]]></category>
		<category domain="http://resources.bnet.com/topic/creativity.html"><![CDATA[Creativity]]></category>
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		<title><![CDATA[Business Intelligence For A Synchronized Business Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=970997]]></link>
		<description><![CDATA[Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement. Definitions of creativity are not elusive....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 17 Oct 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[Leading Clever People]]></title>
		<link><![CDATA[http://www.bnet.com/2439-13056_23-162589.html]]></link>
		<description><![CDATA[                              The Idea in Brief                ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 12 Oct 2007 11:35:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gareth+jones.html"><![CDATA[Gareth Jones]]></category>
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